iOS App Icon App Store Optimization Tutorial
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Learn how to create a great app icon on iOS that will convert well and drive lots of downloads
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iOS App Icon App Store Optimization Tutorial
- 1. How to create a great app icon Tutorial
- 2. Tutorial Aims • Show you why an app icon is important in the context of the App Store landing page. • Provide tips on how to go about designing a great icon for iOS 7 and above. Create a great app icon
- 3. About your host • George is Chief Content Officer at The Business of Apps. • George worked as Head of Editorial Content for MagicSolver.com for two years, helping the company launch dozens of apps on a global stage. • He also works as Events Editor for Pocket Gamer Biz and runs his own mobile focused blog at mobilemavericks.eu. Twitter: @GeorgeOsborn
- 4. Top Tips For Icon Design • An icon is the quick way for a user to identify your app in the store, in search and on your home page but has little time to communicate information. Understand context • An app icon needs to have character to flourish. This can literally be a character or something that tidily represents your brand/product. Create Character • Ensure that you try to keep on trend to make sure that your icon looks fresh and exciting. Follow Best Practice
- 5. App Icons: Your icon, in context
- 6. Bringing character to your icon Examples • Character and characters create recognition for your app. • When combined with broader branding around the company/app, they can instantly sell strengths. • Icons can only communicate small amounts of information; character design circumvents that. • Character creates a mental shortcut for users. Why character matters
- 7. Other best practice for icons Best practice ✔ ✗ Follow the main design trends Avoid text on the icon Keep things simple, understandable and clear of clutter
- 8. That’s all for now Got any more questions? Get in touch: Email: hello@businessofapps.com Twitter: @BusinessOfApps
Editor's Notes
- With radical changes in consumer behaviour and evolving industry rules, the Guardian faces tough operating conditions. As a result, we have identified the need to be OPEN, with a number of strategic aims and business priorities to consolidate our powerful existing equity and deliver commercial advantage to the business. These involve re-thinking our business model from print to DIGITAL FIRST and re-evaluating our relationships with consumers. Crucially, it means having a tight definition of who we are as an organisation and as a brand. Aligning all of these factors will enable us to not only develop our community and evolve in these times of change, but also to grow as a business online and on a global level.
- The icon needs to stand out, it needs to demonstrate character but it is always available with the short app name – as long as you get that right and choose the right imagery then everything will be fine.
- With radical changes in consumer behaviour and evolving industry rules, the Guardian faces tough operating conditions. As a result, we have identified the need to be OPEN, with a number of strategic aims and business priorities to consolidate our powerful existing equity and deliver commercial advantage to the business. These involve re-thinking our business model from print to DIGITAL FIRST and re-evaluating our relationships with consumers. Crucially, it means having a tight definition of who we are as an organisation and as a brand. Aligning all of these factors will enable us to not only develop our community and evolve in these times of change, but also to grow as a business online and on a global level.