Raluca Partenie-Vasiu - Cum sa-ti cresti vanzarile in turism prin social media?
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The document discusses social media and its implications for businesses in the tourism industry. It defines social media as online content primarily created by users, with high levels of participation and interaction. Popular social media platforms described include Facebook, YouTube, and Twitter. The document notes that social media changes communication from a 1:1 model to an n:n model, and influences businesses by empowering consumers to generate content. It also discusses trends in tourism like shorter trips and the need for 24/7 accessible services, and how companies can integrate social media into customer interactions.
![Despre ce discutam? ,[object Object],[object Object],[object Object],[object Object],External | 28/09/2011 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Raluca Partenie-Vasiu - Cum sa-ti cresti vanzarile in turism prin social media?
- 1. Thank you for your attention. External | 28/09/2011 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. Bosch Communication Center Social Media in turism
- 11. Bosch Communication Center Succes in Social Media! External | 28/09/2011 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
Editor's Notes
- Source: http://blogs.law.harvard.edu/amy/2010/01/21/social-media-%E2%80%94-a-definition/ Term Web 2.0 refers back to 2004 but does not refer to new version of www but cumulative changes in the way end users and software developers used the web
- Blocked in many places of work Ongoing privacy concerns re sharing of user data Strong local competition in selected markets but dominant social network in eight markets Revenue primarily from advertising (Microsoft exclusive partner for serving banner advertising) 130m unique visitors in May 2010 (ComScore)
- Send short messages of 140 characters Receive messages of selected people in real-time Source for user number: http://socialnomics.net/
- Windows Live MSN search engine Baidu leading Chinese language search engine Blogger.com free weblog publishing tool from google Sources right box: Sources: detecon, 2010 1. Nielsen, 2008 6. Datamonitor, 2008: UK European leader close to 30m, France and Germany only other countries >20m users 9. eMarketer 09/09)
- More than 15 years of experience within the industry and qualified employees as basis for technology driven services