More Related Content Similar to Mastering Flippa.com and Buying Websites in 2013 (20) Mastering Flippa.com and Buying Websites in 20131. Mastering Flippa in 2013
A look at buying, selling and flipping
websites in 2013: What’s new, what’s
going to work, what’s not…
By David Gass and Chris Yates
Co-Creators of BuyingandSellingWebsites.com and
The Internet Investment Summit
www.BuyingandSellingWebsites.com
2. Outline
• Flippa in Review (2012)
– And Buying/Selling Websites in General
• New for 2013
– Flippa
– Buyers/Sellers
• CEO Dave Slutzkin, Flippa.com NEW FOR 2013
• What All This Means for Us
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
3. 2012 Recap
• 98,523 New Users Joined Flippa.com
• 8,000 Users were Banned or Suspended
• 29,000+ Websites & Domains Were Sold
• Over $22million in Sales
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
4. New in 2012 for Flippa.com
• From CEO of Flippa.com Dave Slutzkin
“The biggest change is one that users won’t see.
We’re now in a better position than ever to
catch shill bidders, recalcitrant scammers and
walk-away bidders. In fact we’ve been able to
participate in police investigations.”
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
5. New in 2012 for Flippa.com
• Second Chance Offers
– Used when winning bidder doesn’t move forward
– Offered to second closest bidder
• Privacy Upgrades
– Hide Listing $30
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
6. New in 2012 for Flippa.com
• Automated Bid Management
– Only accept bidder not individual bids
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
7. New in 2012 for Flippa.com
• New Site Sales
– Brand new sites are listed as “NEW WEBSITE”
– Can’t claim traffic,
revenue, site age
– $9 instead of $29
listing fee
– 15% rather than
5% success fee
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
8. New in 2012 for Flippa.com
• More Enforcement of
Critical Stats
– Claiming Revenue
– Claiming Site Age
– Minimum of 2 Months
Revenue History Required
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
9. New in 2012 for Flippa.com
• Buyer Certification
– Must be certified to
bid over $200
– $5 Fund check on
credit card
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
10. New in 2012 for Flippa.com
• Flippa Marketing Activities
– Flippa Valuation Tool
– https://flippa.com/valuation
• Affiliate Program
– Share-a-Sale Program
– Rolled Out Jan 2013
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
11. New in 2012 for Flippa.com
• Listing Verification
– Verified Adsense
– Verified Analytics
• Will More Verifications be Coming in 2013
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
12. New in 2012 for Flippa.com
• User Reputation
– Tracking where people login and making it public
– If a user loses a dispute, it’s made public
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
13. New in 2012 for Flippa.com
• Latest Pricing and Upgrade Prices
– https://flippa.com/pricing
– Listing and success Fee can range from $9 to $2,000
– Upgrades for websites can be from $5 to $250 each
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
14. New in 2013 for Flippa.com
• Top UserVoice Requests Under Review
– Don’t allow auction owner to delete comments
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
15. New in 2013 for Flippa.com
• Planning to Implement According to UserVoice
– Iphone App for Flippa
– Receive emails from listings in watch list when
seller reduces BIN price
– Add BIN range to the search
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
16. New in 2013 for Flippa.com
• Planning to Implement According to UserVoice
– Create a live logged chat
– Track the success or failure of sites sold through a
blog with in depth articles
– Make an option to view more listings at a time
rather than scrolling
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
17. New in 2013 for Flippa.com
• Planning to Implement According to UserVoice
– Format Auction for Printing
– Create More Badges and Links
– Allow Profit to be Negative
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
18. New in 2013 for Flippa.com
• From CEO Dave Slutzkin
“Website Portfolio Management Tool –
Dashfolio. …It’s a revolution for those who care
about keeping their website running at its best.
…Keeping track of all your websites information
in one place.”
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
19. New in 2013 for Flippa.com
• From CEO Dave Slutzkin
Question: Updates clients need to know about for
the industry?
“No secrets here – content, content, content. If you
don’t currently have a scalable way of creating
content for your sites then you need to get one…
The sites selling best at the moment are those with
really solid content fundamentals.”
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
20. Competitors Gaining Ground
• Apptopia.com – Is Flippa ignoring Mobile Apps
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
21. Competitors Gaining Ground
• Digital Point Marketplace – Newly Redesigned
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
22. Competitors Gaining Ground
• Latonas.com – Other Brokers Selling Privately
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
23. Competitors Gaining Ground
• The Key to Success in This Market
– Direct Negotiation
– Cold Calling
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
24. Big Trends for 2013
• Few sites with
steady revenue
due to Google
updates
• More buyers –
few quality sites
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
25. Big Trends for 2013
• Buyers getting more educated, experienced
• Harder for sellers to exaggerate stats
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
26. Big Trends for 2013
• Quality sites will go for more
money (supply/demand)
• Some focus shifting to mobile
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
27. Be In Front of The Competition
• Learn Cold Call
Techniques that
Can Lead to 75%
Close Rates on
Undervalued Sites
• Learn How to Prospect
for the Best
Undervalued Sites
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
29. Be In Front of The Competition
Rhodium
www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com
30. • View Video from Webinar at
Part I - https://www.youtube.com/watch?v=Osx11_kNJWM
Part II - https://www.youtube.com/watch?v=DV-h0GCTePQ
Part III - https://www.youtube.com/watch?v=HvKJOSuYIhQ