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How to find and attract potential clients to your business step 1

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Business Acceleration Movement offers you a free ebook with marketing tools to find and attract potential clients for your busienss!

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How to find and attract potential clients to your business step 1

  1. 1. How to findand attract potential clients to your business Step 1 Strategies, tactics and tools to attract and retain more customers By Xavier Hurtado Global Marketer and Facilitator www.BusinessAccelerationMovement.com www.BusinessAccelerationMovement.com
  2. 2. Legal Notice• The publisher has strived to be as accurate and complete as possible in the creation of this eBook, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the ever- changing environment we now live in.• While all attempts have been made to verify information provided on this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, people or organizations are unintentional.• In practical advice books, like anything else in life, there are no guarantees of results. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.• This book is not intended for use as a source of legal, business, international commerce or financial investment advice. Any recommendations or advice given in this publication is my opinion based on my own experience. All readers are advised to seek services of competent professionals in legal, business, international commerce or financial investment fields before acting on something that I have published or recommended. Please understand that there may be some links contained in this guide that I may benefit from financially.• The material in this guide may include information, products or services by third parties. Third Party materials comprise the products and opinions expressed by their owners. As such, I do not assume responsibility or liability for any Third Party material or opinions.• The Publication of such Third Party materials does not constitute my guarantee of any information, instruction, opinion, products or services contained within the Third Party Material. The use of recommended Party Material does not guarantee any success and or earnings related to you or your business. Publication of such Third Party Material is simply a recommendation and an expression of my own opinion of that material.• All rights reserved and content may not be reproduced, disseminated, published, or transferred in any form or by any means, except with the prior written permission of the author.• By reading this guide, you agree that Marketing Crafter, LLC and I are not responsible for the success or failure of your business decisions relating to any information presented in this guide. www.BusinessAccelerationMovement.com
  3. 3. Week 1 - Marketing tools to find potential clientsToday well cover 7 strategic tools that will help us findpotential clients and shape our message and mediawith the adequate marketing sequencing to attractthem, engage with them and get to a negotiationstage.Make sure you take notes at each stage of the processso that you can implement these steps while you buildyour campaign to attract investors to your region.Each one of the steps, will have a link that will directyou to use the tool we explain there. We encourageyou to click on each one of them and do the exercisewe suggest you do.To begin this lesson, lets set the objective to find andattract potential clients to your business.How would you begin? www.BusinessAccelerationMovement.com
  4. 4. The Client Attraction ProcessThis graph will show you the process in which Potential clients will go with every touch pointthat you perform with them. 1. Suspect: potential clients you meet at a trade show, association or Early Mid Late discussion group on Linked In. 2. Prospect: Subjects that got interested in your website and registered for an ebook or webinar. 3. Lead: Prospects that keep on visiting Suspect Prospect Lead Opp Client your website thanks to your follow up communications 4. Opportunity: Leads that already trust you and request a Consultation Call or Lead Nurturing a proposal 5. Client: An Opportunity that decides to buy your products and services. Today we will focus on the tactics and tools that will help you to find SUSPECTS (Potential clients) that you will be able to attract to your business. www.BusinessAccelerationMovement.com
  5. 5. What we’ll cover today: 7 Marketing Strategies & Tools to Attract potential clients to your business1. Determine the profile of potential clients to attract to your business2. Determine your Networking Strategy: Associations & Events3. Find & monitor opportunities with Google Alerts4. Find & monitor opportunities on Twitter5. Find & monitor opportunities on Linked In6. Find decision makers on online databases and contact them7. Validate your Message: Surveys & Keywords www.BusinessAccelerationMovement.com
  6. 6. Determine the Top 3 client profiles to position your business1. Determine the top 3 client profiles you want to attract to your business: If you are after manufacturers, will they be in the automotive, aerospace, appliances, food, medical, technology or other industries?Be as specific as you can to target and decide which industries to attract and develop arelationship with. Then make sure there is a clear value proposition for them. www.BusinessAccelerationMovement.com
  7. 7. Look for specific companies per targeted Industry2. Go to Google and make a list of at least 50 companies per industry to attract. If you attract OEMs (Original Equipment Manufacturers) or Commercial Leaders, they will eventually recommend your services to their supply chain.Make sure you attract companies that will bring more growth to your businessthan their own accounts! www.BusinessAccelerationMovement.com
  8. 8. Determine your Networking Strategy: Associations3. Make a list of the Associations that your list of companies belong and attend to. How can you join those associations and offer “Lectures” to help their member companies with your products and services? Make sure to add value and not just a sales pitch.Make sure you get their list of annual events and browse through their blogs tolook for opportunities www.BusinessAccelerationMovement.com
  9. 9. Determine your Networking Strategy: Trade Shows1. Make a list of the Trade Shows & Events that your list of companies willattend How can you offer a SEMINAR for Decision Makers about how to become more competitive by using your products and services?Make sure you plan attendance to at least 1 event per month. If you havebudget problems – LOOK FOR SPONSORS and always test everyevent with a WEBINAR or EBOOK before you even decide to attend! www.BusinessAccelerationMovement.com
  10. 10. Find & Monitor Opportunities with Google AlertsCreate a Google Alert for your 150 companies to target, the associationsand events Monitor, document and act on the opportunities with decision makers to attract and help them invest in your region!Go now to http://Google.com/Alerts and create them with a Weeklydelivery to your email. www.BusinessAccelerationMovement.com
  11. 11. Find & Monitor Opportunities on TwitterFollow & connect with your target companies, associations, events andpublications on Twitter. Monitor for Opportunities with your target companies & Start broadcasting about the opportunity of investment in your regionGo to http://www.businessaccelerationmovement.com/social-media-marketing.html to get tools to manage your social media accounts. www.BusinessAccelerationMovement.com
  12. 12. Find & Monitor Opportunities on Linked InFollow & Connect with decision makers from your 150 companies,associations, trade shows and publications Monitor for Opportunities with your target companies and find ways to engage with Decision MakersGo to http://www.linkedin.com/signal and create the same search terms asyour Google Alerts. www.BusinessAccelerationMovement.com
  13. 13. Find decision makers on Databases and Contact themFind contact data of decision makers form your 150 companies on Jigsaw,Netprospex, Zoominfo or Manta Make a very solid database of decision makers and contact them with an Attractive Invitation to a Seminar, Presentation or Ebook!Send a direct email to those decision makers to invite them to a an onlineseminar about how to expand their profits in by investing in your region. If youwant to get a Free Month of an Outbound Email Marketing tool to implement thisstep, contact us at: strategy@BusinessAccelerationMovement.com www.BusinessAccelerationMovement.com
  14. 14. Validate your Message: SurveysIf you want to attract investors with engaging messages, it would be great if youasked them what they were looking for. Will they need information about how to use your product or what to use it with?Create a 10 multiple-choice question survey on Gizmo, Monkey or Zoomerang toask your potential investors about their preferred topics about investing in yourregion. www.BusinessAccelerationMovement.com
  15. 15. Validate your Message: KeywordsCalibrate the wording of your messages to decision makers with the Adwords and Trendstools from Google Find the best keywords & the top 10 cities where they are being searched & match it to the regions of your target companiesMake sure you select your keywords strategically, since they will help to position yourwebsite and communication strategy on search engines and social networks www.BusinessAccelerationMovement.com
  16. 16. What we covered today: 7 Marketing strategies & tools to find and attract clients to your business1. Determine the profile of potential clients to attract to your business2. Determine your Networking Strategy: Associations & Events3. Find & monitor opportunities with Google Alerts4. Find & monitor opportunities on Twitter5. Find & monitor opportunities on Linked In6. Find decision makers on online databases and contact them7. Validate your Message: Surveys & Keywords GO & IMPLEMENT NOW! WHAT’s NEXT? www.BusinessAccelerationMovement.com
  17. 17. Coming up Next… STEP 2 "Marketing tools to develop a Client Attraction Website"• What do you need to have in yourwebsite to engage your visitors andconvert them into potential clients?• What does a global website mean?Will your website look fine on any webbrowser?• Will your website look fine on anydesktop, portable and mobile device?Those are some of the key topics we willcover. If you disregard them, you could bemissing out on the investors that arevisiting your website.So, stay tuned for the email notification. www.BusinessAccelerationMovement.com
  18. 18. Are you our next success story? At Business Acceleration Movement, we are on a mission: To help business decision makers and entrepreneurs to increase their sales and profits by implementing marketing campaigns to attract and retain more customers. We invite you to accept our challenge: “Accelerate your business profits in 90 days” www.BusinessAccelerationMovement.com
  19. 19. “Accelerate your business profits in 90 days” 12 weeks of hands-on training organized in 7 stages:Stage 1: Re-designing your business model (week 1)Stage 2: Strategies to increase your sales with your current customers (weeks 2 and 3)Stage 3: Strategies to attract new customers to your business (weeks 4 and 5)Stage 4: Strategies to expand your business to new territories (week 6)Stage 5: Strategies to automate and outsource your client attraction and retention process (week 7)Stage 6: Marketing campaign launch contest (weeks 8, 9,10 and 11)Stage 7: Evaluating what worked: metrics, analytics and lessons learned (week 12)Note: starting from week 1 you will be able to implement changes to your current client attraction and retention process that will help you to increase your sales and profits. Let’s see the assessment that we make of your business to get started: www.BusinessAccelerationMovement.com
  20. 20. “Accelerate your business profits in 90 days” Do you want to know if you qualify for this challenge?When you get registered, you will receive an Acceleration Assessment that will help usreview your current client attraction and retention process with the following reports: Income leak at the client attraction stage Income leak at the lead nurturing stage Income leak at the sales conversion and upselling stage Income leak at the stage of fulfillment and client retention stage Income leak at the getting referrals stage Request your evaluation now and “Accelerate your business in 90 days” http://90days.BusinessAccelerationMovement.com www.BusinessAccelerationMovement.com
  21. 21. Get registered today: “Accelerate your business Profits in 90 days”http://90days.BusinessAccelerationMovement.com USA +1 (915) 235-2966 Mexico + 52 (614) 293-9607 Strategy@BusinessAccelerationMovement.com www.BusinessAccelerationMovement.com