2. Executive Summary Green Power Progress Survey: A Study of Consumer Demand for Green Power Infrastructure, Renewable Energy & Technologies More than 2,000 employees 128 offices - 82 countries - 6 continents
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4. Overview of Key Statistical Findings Support for Greentech Stimulus Americans Very Likely to Support Additional Smart Grid Investment With Incentives Better Control of Energy Use #1 Driver Support Stimulus Investment Don’t Know 63% Do Not Support * Survey details on slide 11 * Survey details on slide 12 53% ($62) $40 + gap Grid Upgrade Critical to Meet 5-Year Demand: What Needs To Be Done? Green Power Pricing and Perception Gap Nothing 15% ($18) Some A lot Avg. current bill ($117) Willing to pay Expectedincrease * Survey details on slide 15 * Survey details on slide 6
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7. Green Elites also emphasize the need to invest in new technologyDo you think it’s better to address our energy needs by… 1 2 3
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11. And Support Exists for Direct Government Investment in Green Energy Projects 70%+ Americans and 80%+ Green Elites support the investment in green technology that was included in the recent federal stimulus bill A majority say even more should have been allocated for these projects Do you support or oppose the investment in green technology in the federal stimulus bill?* Do you think more or less should have been allocated for green energy projects?** Gen Pop Green Elites *Generally speaking do you support or oppose the investment in green technology in the federal stimulus package (The American Recovery and Reinvestment Act) passed by Congress and signed by President Obama? **Do you think more or less should have been allocated for green energy projects?
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14. 4 in 10 Green Elites also say policy constraints and infrastructure issues (distribution, transmission, & storage) are major challenges to increased usageWhat do you think are the biggest challenges to widespread adoption of green energy? 1 2 3 4
15. Gen Pop Green Elites Cost of Electricity has Gone Up Since Last year Concern over cost may stem in part from recent increases in the cost of electricity ; 6 in 10 Americans and Green Elites say they are paying more this year for electricity than they did last year Over the last year has your electricity bill…?* *Over the last year has your electricity bill gone up a lot, gone up some, stayed basically the same, gone down some, or gone down a lot?
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17. Unsurprisingly, the gap ($29) is smaller for Green ElitesHow much more would you be willing to pay for electricity from green, renewable sources? How much more do you think electricity generated from green, renewable energy sources cost? 53% ($62) Green Elites Gen Pop 48% ($60) 53% ($62) $40+ gap 48% ($60) $29 gap 15% ($18) 25% ($31) 15% ($18) Avg. current bill ($117) Avg. current bill ($125) Willing to pay Willing to pay Expectedincrease Expectedincrease
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19. More about Green Power Progress and Greentech For more information about this survey and Greentech sector developments, please contact: Burson-Marsteller is a leading global public relations and communications firm with a Global Technology Practice of professionals in major technology centers around the world. For more about B-M Contact: Penn, Schoen & Berland Associates, is a global research-based consultancy specializing in messaging and communications strategy. For more about PSB Contact: Beth Lester Vice President blester@ps-b.com (202)962-3042 Dennis Best Manager, Greentech Group Global Technology Practice dennis.best@bm.com (415)591-4003
