Fuck Yeah Nouns
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A brief overview of my adventures in scaling an overnight viral suc
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Fuck Yeah Nouns
- 1. Wednesday, March 23, 2011
- 2. Simple Concept Wednesday, March 23, 2011
- 3. Simple Concept Wednesday, March 23, 2011
- 4. Simple Concept Wednesday, March 23, 2011
- 5. Overview • 1. do an image search for term • 2. Download first result • 3. Overlay text on image • 4. Display image to user Wednesday, March 23, 2011
- 6. Simple Execution • ...built in two hours Wednesday, March 23, 2011
- 7. Not so Simple Scaling • Downloading, resizing, and compositing 2300 images per minute is hard. Wednesday, March 23, 2011
- 8. Intermission 1 Wednesday, March 23, 2011
- 9. Initial Architecture • Used Google Image Search API • Processed Images with ImageMagick • Cached images on disk in webroot • Hosted on a single VPS with several production systems... Wednesday, March 23, 2011
- 10. Initial Timeline • Saturday, 11:50pm: Posted to Reddit • Saturday, 11:53pm: Realized this was a bad idea. • Saturday, 11:54pm: Started tweaking it run on Heroku Wednesday, March 23, 2011
- 11. About • Mind-blowingly simple platform for running Ruby applications • Scales LIKE A BOSS • Doesn’t have a writable filesystem Wednesday, March 23, 2011
- 12. Changes Required! • Rewrote to stream images and cache in a reverse caching proxy • Switched the DNS over to Heroku • ...and that worked, for a while Wednesday, March 23, 2011
- 13. Intermission 2 Wednesday, March 23, 2011
- 14. New Development • Sunday, 2:20am: Reddit frontpage • Sunday, 2:21am: FYN hits 1500 requests per minute • Sunday, 2:25am: Google Image Search bans our IP range. • Shit. Wednesday, March 23, 2011
- 15. Solution: Wednesday, March 23, 2011
- 16. Yahoo!’s BOSS API • Is awesome. • Does not ban you after four minutes. • Has much, much less relevant images. • ...often with hilarious results. Wednesday, March 23, 2011
- 17. Intermission 3 Wednesday, March 23, 2011
- 18. Monday Morning • 2300 requests per minute • Enlisted Stefan and Tim to help • Fairly high estimated hosting bill. Wednesday, March 23, 2011
- 19. Wednesday, March 23, 2011
- 20. Monday Afternoon • Decided $800/mo with no revenue is not okay • Added a link to “GET THIS ON A FUCKING SHIRT!”, and AdSense. Wednesday, March 23, 2011
- 21. Intermission 4 Wednesday, March 23, 2011
- 22. Ten Seconds Later • Decided selling shirts with copyrighted material is probably pushing it Wednesday, March 23, 2011
- 23. Three Hours Later • Got 43 emails from CafePress telling us that about 400 shirts violated copyright and had been removed • Only three people had bought shirts • ...so we removed the button. Wednesday, March 23, 2011
- 24. AdSense, though... Wednesday, March 23, 2011
- 25. And now no one cares. • Peak: 2,720,000 pageviews • Yesterday: 149,000 pageviews Wednesday, March 23, 2011
- 26. Donation! • (AdSense revenue) - (Heroku bill) goes to SkullSpace • Probably about $500 Wednesday, March 23, 2011
- 27. Intermission 6 Wednesday, March 23, 2011
- 28. It’s Open Source! • github.com/burke/fuckyeahnouns Wednesday, March 23, 2011
- 29. The code is horrible though. • I wrote most of it after midnight on a Saturday. • Don’t judge me. Wednesday, March 23, 2011
- 30. Wednesday, March 23, 2011