Presentation we've been doing for clients/conferences in Prague describing the basics of Social Media. We also discuss some new concepts like the Conversation Bow and the new Social Promo Plan.
63. A Conversation Bow - FLOTUS/
bulldogmi
consumer
content community
tools
SEO/SEM
bulldogmi > dave watson
14
64. A Conversation Bow - Humana
consumer
content community
tools
SEO/SEM
bulldogmi > dave watson
15
65. the social
promo plan
Non-Traditional
- Digital +
Social Media Engagement
-Push & Pull
-Partnership -Meaning
-Immersive Networks -Conversations
+
Branded Content -People Communities -Interactive
-Mass & Niche -Tech & People
Sponsorship Blogs
-
-Co-Creation -Niche
Guerilla Microblogs
Engagement
-Organic -Informal
Control
Traditional Tradigital
-Push -Push
+
TV -Broadcast Banners -Interactive
Print -Message
Microsites
-Automated
-
-Formal -Tech Depend.
Radio -Authoritative E-mail -Niche
Outdoor -Mass
Search -Mass & Niche
PR/DM
bulldogmi > dave watson
based on original concept by David // Armano
16
66. the social
promo plan
Tradigital Social Media Engagement
-Push -Meaning
Banners -Interactive Networks -Conversations
-Automated
Microsites -Tech Depend. Communities -Interactive
-Tech & People
E-mail -Niche Blogs -Niche
-Mass & Niche
Search Microblogs -Informal
- Traditional
Engagement
Non-Traditional
+
-Push & Pull
TV -Push -Partnership
Print -Broadcast -Immersive
-People
Radio -Message Branded Content -Mass & Niche
-Formal
Outdoor -Authoritative Sponsorship -Co-Creation
PR -Mass Guerilla -Organic
bulldogmi > dave watson
based on original concept by David // Armano
17