33 Top Website Tips from BuildAWebsiteTonight.com

Hi, my name’s Teena Hughes and
I’d like to answer
some of your questions
about websites.
Of course there are a lot more questions
than 33, but I thought that might be a
nice number to start with :-)
This is my website ...

I hope you enjoy these tips ... let me
know what you think :-)

Teena Hughes © 2010

Navigation & design

Teena Hughes © 2010 - Version 7

Plan your site on paper, show how the pages
will link and fow together.

When you see your website on
paper like this, it helps to
visualise how people will easily
move through the website.


Your main pages should never
be more than one click away.

You can achieve this by adding
Menu buttons or links.

PS - extra tip!
Search engines LOVE HYPERLINKING
from lots of your website words to
other pages.


Create a site map with hyperlinks
pointing to every page you wish to
share with website visitors.

Most website software, content
management systems (CMS) and
blog software
all make it easy to add a
sitemap to your website.


Site maps can be broken
down into categories.

If you can create an indented
version (like the sample shown),
that's even better.


Always test every new page link and every hyperlink
when you create and/or update your site.

Always.

Don't forget.

Really.

PS - hyperlinks are when you create a link from a bunch of words which will take you to one
of your other web pages.


Set up 'link checker' software.

Better to fnd out a link
for your new product
isn't working, than sit by
the phone or computer,
forlorn and lonely.


Don't put dates on your website if you're not going
to maintain it by updating it regularly.

No-one wants to see "Last update June 2005".

No-one.

Same goes for "number of visitors" - don't do it if you get less than 500 visitors a day.
Please.


Got a shopping cart?

Make a sample product for
$1.00.

Test it,
buy something, test the entire purchase process to
see what your visitors see.

Are your follow-up emails friendly? Everything go
smoothly without a hitch?

Excellent.


Give visitors a reason to come back


You have to have a Newsletter.

Yes - you do, don’t argue
with me over this.

I mean it.


The Newsletter Sign-up box
should be visible on all pages, and
stand out.

Build up a list of interested folks who
want to hear what you have to say.

Nurture them.


Newsletter sign-ups should have a Thank You
page on your site, not the newsletter software's site.

Make it personal and inviting, start building the
relationship with people who've trusted you
enough to give you
their email name.


Add a bonus offer
or something cool
to your Thank You.

How about also adding
a friendly short video Thank You
on the Thank You page?

Nice touch.


Every question you receive about (or via) your website becomes a
topic for your newsletter - you'll never run out of topics.

Trust me.

If you do, give me a call.


Once you start building your list, you must
go back to people and
offer great information.

Specify how often you'll get back to them -
don't constantly bombard people
with your sales pitch.


Ask for feedback and questions -
communicate with your followers.

Remember that
every question
becomes a topic.

Solving client & visitor problems with your
product/service
is the best thing you can ever do
for your business.


Images


Name images with the keyword phrase
for that one web page.

Add hyphens between words
if you like:

purple--cow--wearing--tutu.jpg


Use ALT tag on images
to include keyword
phrase.

"Purple cow wearing tutu - handmade earrings"


Use DESCRIPTION tag on images to include
keyword phrase.

"Purple cow wearing tutu - handmade
earrings by the artist
Arabella Arithmeticitus"


Provide visible text as well as images
for the search engine crawlers/robots.

Don't merely depend on images
- add text on page as well
to describe image
(using keyword phrase).


Make sure to ...


Avoid frames in your website design.

Like the plague.

Honest.

Trust me.


Avoid an all-Flash site.

Same plague.


Write in understandable phrases
and sentences.

Don't be too technical
or 'dry' on your website
or your web visitors
may not understand
you.

Simple concepts.

Simple easy-to-understand writing.


Search Engine Optimization
- SEO -


Avoid using your website designer
as your SEO specialist and
Marketing specialist …. unless you
know they have experience in those
areas.

Same goes for family and friends,
and your dentist.

Trust me on this. I see too many websites which have no SEO, they
don't rank, and the website owners have no idea.

Ask for references -- don't assume they are good at this.


Avoid (again - like the plague) website builder
software and content management systems which don't allow you to
add your own Meta Tags to aid in search engine optimization.

You can thank me later ...


Optimize your site – you absolutely must
do this.

If you don't know how, start
learning or have a specialist
in SEO help you out.

You do want your website to be successful ...
don't you?

PS - you can read about SEO on my website page.


There is more to optimizing than Meta Tags.

Read next Tip, ask your SEO person, or post a
question for me.

Glad to help.


Include both on-page and off-page optimization.

Both are equally important.

On-page optimization is the Meta Tags (Title,
Description, Keywords) as well as Heading Tags, anchor
text, bold, italic, image tags etc.

PS - on-page optimization are things you should do, but that alone won't get you to the top of
the search engines results for the keyword or keyword phrase.

That's when you start to get clever : Off-page optimization basically consists of all of
the other factors which are NOT located on your webpage, that the search engines look at
when ranking a website.


Online marketing


Use a Press Release template to
make sure you cover all the
who, what, when, where, why
questions, and provide all
necessary links and information.

You can fnd a template on my website if you don't
have one.


Online Press Releases are very important
to announce a new product, new service,
new equipment, new story about how you
solved customer problem with your
product/service.

Make it an interesting story, to captivate the reader - don't make it a
technical specifcation or blatant plug - it won't work nearly as well.

Think of them as "announcements".


Distribute your Press Release
through the right channels to be in Google News within 24 hours,
which can bring instant visitors, instant Twitter mentions and social
networking mentions.

If you don't blow your trumpet, who else will?


Use Twitter to aid in your
marketing efforts, but don't tweet
TOO much about news.

Include retweets about others to use the
'social' side of social marketing,
which encourages others to retweet
your news too.


Don't let your website wither and die


If you want search engines to keep sending
you visitors, you need to keep tweaking your
website. Search engine robots love new
content, and reward you with traffc.
One paragraph a week will help more than
none whatsoever.

One new page a week is great.

One new page, a couple of blog posts, a few tweets and
answering a few questions online per week is fantastic.

Aim for fantastic.


Fresh content brings the search engine
robots scurrying back to your site to see
what all the activity's about, over and
over - it's true.

Even a simple 'Question of the Week' box which appears on
every page will update EVERY page, once a week.

See the simplicity? It doesn't have to be hard.

Add something fresh.

People love that.


Congratulations!
You've made it through these 33 top website tips!

Because you've hung in there and read all the
way through, I'm going to give you a few more tips
as a special bonus :-)
34 - Create a Facebook Fan Page for your business.
35 - Create a Squidoo Lens page for your business.
36 - Start using videos to keep your visitors on your website, use a Youtube Channel.
37 - Create great incoming links by posting thoughtful questions on others' blogs & sites.
38 - Create lots of great content.
39 - Remember to enjoy every day of your journey, as you follow your dream.
40 - Thank people who help you along the way, give more than you need, laugh often.


Thank you for reading this far!
If you'd like to know more tips about websites, search engine
optimization, website marketing online and off - let me know.

These are some of the things I've been doing for
my websites and my clients' websites for years.

If you haven't signed up for my VIDEO newsletter
YOUR BIZ HOT TIPS, now might be a good time to do that.

Just click this link to go to my website and sign up today.


... one last thing ...

I’d LOVE to hear from you! What are your thoughts, opinions, or
questions about these tips? Are you excited? Has the penny
dropped on something you've been wondering about? If so, please
share your experiences on my webpage.

And if you got a lot of value out of these tips today, do me a favour
and share the link with your Twitter and Facebook friends by using the
share buttons on that page!

Looking forward to talking to you again shortly…

Wishing you much happiness and success,

Teena Hughes


Teena Hughes helps website owners and business folk understand websites,
the power of SEO and Online Marketing,
and teaches
techniques via coaching, training and
information products.

For more information on any of these services or products, contact Teena today
via email, phone or Skype:

Contact form
Phone Australia: (+61) 0408-801-808
Contact Teena for Skype details.

Read about Teena on the website
http://BuildAWebsiteTonight.com/


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