This document discusses how founders can build a strong startup team and culture. It emphasizes that culture is a shared way of doing things with passion, and does not happen automatically, especially for startups. The founders play a key role in facilitating culture but cannot control it directly. It also stresses the importance of hiring the right people who are a cultural fit, doing so slowly, and clearly defining who should join the team. Developing people and company values together is also discussed.

1. Building
startup team & culture

3. @buihaian
Digital Technologist
People Developer
Co-founder, Silicon Straits
Co-founder, S.H.I.E.L.D
Co-founder, Cognito
Co-founder, TGM
Bui Hai An

4. What is Culture?

5. IT’S WHAT WE
LIVE AND BREATH
EVERYDAY WHILE AT WORK

6. Culture is simply a
SHARED WAY of
doing something
with PASSION.

7. No, you
don’t have a
culture
… yet!

8. Culture doesn’t just
happen
….. especially in startup

9. It all starts from the
FOUNDERS

10. You can only FACILITATE,
you can’t control

11. It starts
with
WHY

12. What is
Startup Culture?

13. Startup
Cultures
Self-organized
Trust and Safety net
Get SHIT done
Own your Product
Customer-focused
Make fast decisions, together

14. Hiring
It “makes or breaks” your culture

15. Founder’s
Blueprint
Professional (Skills)
Star (Future potential)
Commitment (Culture-fit)
Autocracy (Skills + Direct oversight)
Bureaucracy (Skills + Process)

16. Pace Hiring
Hire small group at a time and do it
slowly, this give each new member a
chance to get used to the company’s
way of doing things, and also allow
the company to adjust as more
people are brought on, which create
new dynamic over time.

17. “It took us a year to
get our first guy, then
another year to get to
10 people.”
Patrick Collison
Stripe

18. Define
CLEARLY
who should
join your
team

19. Advices for
Founders

20. Must have
- Self-awareness
- Empathy
- Communication skills
Beside
- Vision
- Leadership

21. Understanding
People Dynamics

22. Focus on
Developing
People

24. Define and
shaping
the
COMPANY
VALUES
together

25. Developed by Javier Muñoz of
Delivering Happiness in 2012
Lean Canvas
Business Model
Canvas

27. Q&A