Twitter tactics
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This document provides guidance on using Twitter for business purposes. It recommends building relationships and listening to customers as primary objectives of social media use. Twitter is described as a new-age newspaper where breaking news and live events are shared. The document outlines best practices for setting up a Twitter profile, including choosing a concise username and logo photo. It also recommends following industry leaders, sharing a mix of original and shared content to engage followers, and participating in public hashtag conversations to understand customers.
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Twitter tactics
- 2. Why Social Media? Primary Objectives/Benefits: •Building relationships •Listening to the market •Promoting content •Influencing buyers “You have to do more than social media; you have to do social marketing.”
- 3. Why Twitter? The New-Age Newspaper •Primary source for live events and breaking news •More than 500M users as of 2012 ‣ Top 10 most popular sites •Large following signifies strong online affinity for your business MedioFact: 15% of online adults use Twitter, and 8% do so on a typical day.
- 5. Who Uses Twitter? Demographic Groups: •African Americans ‣ More than 28% use Twitter •Young Adults ‣ 26% of Internet users ages 18-29 use Twitter •Urban/Suburban Residents Mobile Users: •20% of smartphone owners use Twitter MedioFact: Globally, there are more people with mobile phones than running water.
- 6. Leading Off Choosing a Username: •Shorter is better ‣Only 140 characters ‣Use alliteration if possible
- 7. Leading Off Choosing Profile Photo: •Logo > Picture •Less than 700k Writing Your Bio: •Concisely describe what you do •Explain how you help people •Show some personality!
- 8. Case Study
- 9. Case Study
- 10. Follow the Leaders Becoming a Follower Accomplishes Four Goals: 1.Identifies relevant accounts 2.Encourages others to follow you 3.Associates yourself with industry experts and influentials 4.Creates a platform for initiating conversation
- 11. Follow the Leaders Follower Tools: 1. tweepi.com 2. friendorfollow.com 3. untweeps.com 4. refollow.com 5. foller.me
- 12. Lead the Followers What Should You Tweet About? •Do not use Twitter solely for self-promotion •Build relationships; exude reciprocity •Pay attention to what prospective customers are tweeting about, and react accordingly MedioConcept: All content should be helpful and ultimately create value in some way.
- 13. Lead the Followers MedioFact: The best time of the day to write a tweet is between 1pm-3pm EST. Tweet Tips: •Engage followers and influencers by including an “@” in your tweets •Ideally your twitter feed should be a mix of tweets you’ve created, as well as replies and retweets
- 14. Lead the Followers The 80/20 Rule: Says to post 80% helpful or entertaining content and save 20% for self promotion. The 4-1-1 Rule: For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly, share four pieces of relevant content written by others.
- 15. TweetChats Do You Speak #? •A hashtag is a public conversation that allows you to easily participate in discussion about a unique topic •Amazing way to engage with fans and followers •Effective method for understanding and growing your community, while promoting your business/brand
- 16. Resources Useful Tweetchats: Insert examples of useful #’s. not sure what you want me to do here in terms of whether i should include mediotype twitter or hashtags etc
Notas do Editor
- Need some type of slogan here..
- As a marketer, you need to learn to leverage social media – for building relationships, listening to the market, promoting content, and influencing buyers even before they’re identified as potential leads.
- Modern day newspaper Social marketing has become an integral part of our lives and continues to evolve. A few years ago everyone was talking about the importance of B2B companies being active and creating pages on sites such as Facebook and Twitter– now the conversation has shifted and is moving towards the idea that every marketing campaign must be social. The new theory is that social is more than just a channel or tactic; it is a strategy that should be present in every aspect of your marketing. And now that B2B finally understands the power of social, how do you harness it? How do you entice and engage your audience to share your message and to be a brand ambassador? As a marketer, you need to learn to leverage social media – for building relationships, listening to the market, promoting content, and influencing buyers even before they’re identified as potential leads. You have to do more than social media; you have to do social marketing.
- don’t need to tell you that twitter and social media in general is becoming more popular.. but the real question is, exactly how much more popular is it becoming? here you go.
- Black internet users continue to use Twitter at high rates. More than one quarter of online African-Americans (28%) use Twitter, with 13% doing so on a typical day. One quarter (26%) of internet users ages 18-29 use Twitter, nearly double the rate for those ages 30-49. Among the youngest internet users (those ages 18-24), fully 31% are Twitter users. Urban and suburban residents — Residents of urban and suburban areas are significantly more likely to use Twitter than their rural counterparts. One in five smartphone owners (20%) are Twitter users, with 13% using the service on a typical day. By contrast, internet users who own more basic mobile phones are roughly half as likely to use Twitter overall (9% do so), and just 3% of these more basic phone owners are “typical day” users. Indeed, this correlation between Twitter adoption and smartphone ownership may help to explain the recent growth in Twitter usage among young adults. Those ages 18-24 are not just the fastest growing group when it comes to Twitter adoption over the last year—they also experienced the largest increase in smartphone ownership of any demographic group over the same time period. In addition to asking internet users whether they ever use Twitter (regardless of the platform or device used) in our February 2012 tracking survey, we included a question in our April 2012 tracking survey in which we asked adult cell phone owners if they use Twitter specifically on their mobile phones. Overall we found that 9% of cell owners use Twitter on their phones, with 5% doing so on a typical day.4 As with general Twitter usage, smartphone owners are much more likely than average to use Twitter on their phones (overall 16% of smartphone owners use Twitter on their phones, and 10% do so on a typical day).
- this page is a little weak. going to add something to it.
- if you’re a business, then you definitely want to have a logo instead of a picture, UNLESS you’re the face of your business, or a high profile celebrity. But in this case, since twitter tactics is made for business, then you should definitely lean towards using a logo.
- Tools to manage Twitter followers With so many people to follow, sometimes it is tough to keep track. Plus, as you follow more people, you notice the number of irrelevant Tweets start adding up. There are many tools out there that can help you get rid of people who aren't following you, reciprocate follows, cleanup inactives, and follow new people based on similar interests. Here are 5 tools that can easily help you manage your Twitter followers: 1. tweepi.com 2. friendorfollow.com 3. untweeps.com 4. refollow.com 5. foller.me
- Messaging To some, this may sound backwards or surprising, but do not use Twitter to only promote your company. Sure, calling out your company’s new ebook or webcast is an important part of your tweeting. But if you never contribute to the conversations taking place, if you never offer something personal or fun or funny, you are missing the prime opportunity unique to Twitter. Twitter is about building relationships; it is about reciprocity. Engage and be engaged. Be a part of the flow of information. Don’t be a broken record repeatedly rattling off the company’s tagline. It’s in your best interests to pay attention to what your customers’ and prospective customers are tweeting about and to respond accordingly. Remember, your content should create value and ultimately, be helpful to your network. In B2B marketing, retweeting material that will be helpful to your network is good, but writing your own informational material is even better. If your network (specifically, customers and prospective buyers) benefit from something you tweet about, they will remember you and your business. Here is that word of caution mentioned earlier: As with anything, a little self promotion is good for business but if your entire tweet history is only about you and your company, you’ve got it wrong. Keep in mind these two rules: • The 80/20 rule says to post 80% helpful or entertaining content and save 20% for selfpromotion. • The 4-1-1 Rule: For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.
- You can also engage Twitter followers and influencers by including an @ mention in your tweets. You can do this when you post content you think will resonate with an influencer. An easy format to follow is tweeting with a link to relevant content and then including the @ mention at the end of the tweet. • Use Twitter lists to segment users by interest or group together brand advocates and your favorite twitter users. Keep in mind that when you add a user to a public list they are notified and the list is open and searchable to all users. A private list, which may be used for competitors, is only visible to you. • Use Twitter during events and to promote things like contests. A great way to engage your Twitter followers is to create a contest that asks followers to contribute in some way. • You want your Twitter feed to be a mix of Tweets you’ve created, as well as replies and retweets.
- The 80/20 rule says to post 80% helpful or entertaining content and save 20% for selfpromotion. • The 4-1-1 Rule: For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.
- A Twitter chat is a public conversation on Twitter based around a unique hashtag. The hashtag allows you to follow the discussion and easily participate in it. Most Twitter chats are usually recurring and on specific topics but some are also based around special events. Hosting a Twitter chat is an amazing way to engage with your fans and followers. In addition, this is a great way to better understand and grow your community and to promote your brand and business.