Bug Labs provides an open, modular wireless development platform to help customers develop prototypes faster and more cost-effectively than traditional methods. The platform allows rapid iteration from prototype to production through off-the-shelf modular hardware components, integrated development software, and cloud services. Potential government and commercial applications discussed include biometrics, asset tracking, surveillance, and custom solutions.
3. About
• Soho - New York City headquarters
– 18 employees
– Venture backed
• 1st open, modular electronics platform
• Best of CES 2008 - Emerging Tech
• Shipping since March 2008
• Fortune 500 client list
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4. BUG Value Proposition
Bug Labs provides an open, modular
wireless system development platform
that helps customers move from
prototype to production faster and more
economically than any other approach.
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5. The Need
Easy to understand
+ +
GPS Wireless RFID Reader
“I want a simple wireless, GPS-enabled RFID reader.”
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12. Case 2: Field Intelligence
“Monitor the health of your fleet... online.”
Features: Benefits:
- WiFi hot spot (aka MiFi) - Passengers can surf web while traveling
- Log/Auto-post energy usage metrics - No more manual tracking and entry
- Music server - Organize music collection w/ computer
- GPS + Accelerometer (aka “OnStar”) - Monitor safety of driver and occupants
- VoIP phone - Low cost communications while driving
- On-board Linux computer - Benefit from 3rd party app development
13. Case 3: Surveillance
“Quick reaction capabilities.”
“Dumb”
Swappable power
and storage system BUG Core
Data logging
capability
Google Maps
Mashup
Field replaceable
web cameras
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14. Case 4: Asset Management
“Keep a ‘smart’ eye on your assets.”
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15. Case 5: System Integration
“Integrate devices and systems with BUG middleware.”
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16. Case 6: Custom Needs
“Build your own gadget.”
Real-world examples:
• Analog Devices
• BUGsensor has gyroscope, microphone array, accelerometer & inclinometer
• JLM Innovation
• BUGnose detects volatile organic compounds, methane, carbon monoxide
• Pitney Bowes
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• BUGsecure is a custom-built, hardware-based encryption module
18. BUG Platform Purpose
Bring innovative, high quality electronic devices to
market quickly and economically.
Phase I Phase II Phase III Phase IV
Prototype Produce Deploy Distribute
Seamless path
Certified hardware + Services + Air Time + Distribution Options
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23. Future Development
• microBUG
–Much smaller and cheaper
–Seamless integration into BUG system
–Potentially use existing OSH design
• E.g. - Marvell SheevaPlug
• BUGsecure base
–Integrated PB chipset
–Secure boot
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Confidential
25. BUG Software
Application Layer :: SDK
• Industry-standard Eclipse software development environment
• Integrates BUG hardware, software and BUGnet community
• Drag & drop application sharing and BUG configuration
• BUGnet window displays top picks for connected BUG config
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26. BUG Cloud Services
Network Layer :: Web services interface for H/W
http://138.169.10.1/service/GPS/Location
http://138.169.10.1/service/motion
http://138.169.10.1/service/camera/picture
Seamless integration with SOA 26
30. Agile Hardware Development
Gadget Developer Program ™
The fastest path from prototype to deployment.
1. Prototype 2. Produce 3. Deploy
Develop your device using the Quickly move to pilot and full Deploy your new gadget to a
pre-certified prototyping toolset production using integrated variety of vehicles and soldiers
and the wealth of technical Gadget Development and quickly and economically
resources in the Gadget Deployment Platform
Development Center
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31. Benefits
• Take advantage of new model
– Prototype and pilot new capabilities easily, quickly and affordably
– Frictionless path from prototype to pilot to deployment
• Leverage BUG support channels
– Thousands of innovators in BUG ecosystem worldwide
– Value-added BUG development and support services available
• Low cost, low risk, high potential
– Rapid iteration encourages experimentation & provides feedback
– Open-source means no IP hassles or technology lock-ins
• Our interests are aligned
– Bug Labsʼs success hinges on YOUR success
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32. Thank You!
Michael de Senna
Director of Sales and Business Development
Bug Labs, Inc.
t: +1 212 792 6357 x107
Skype: MikeAtBugLabs
buglabs.net/gov
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