This document outlines Nwabudike Washington's personal brand exploration for a career in the aviation industry. It provides information on his identity, profession, brand archetype, target audience of aviation conglomerates, goals, skills analysis, competition comparison, and plan for professional development. The overall aim is to obtain a full-time position within the aviation industry focused on creating memorable guest experiences.

1. PERSONAL BRAND EXPLORATION
Nwabudike Washington
Project & Portfolio I: Week 1
March 5, 2023

2. I am a mixed-race individual with a passion for travel, learning, and
growth. My background has taught me to appreciate equally the
complexity of life and the simplicity of nature. Through my experiences as
a customer service agent, I have honed my problem-solving skills and
ability to adapt to new situations. These qualities have shaped my
perspective, teaching me the importance of patience, growth, and
adaptability. I am dedicated to excellence and understanding with a
commitment to innovation, learning, and making a positive impact on the
world, for which aviation has been at the forefront of my journey.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Guest Engagement Director
• Technology Director
• Program Director
BRAND ARCHETYPE - As an "Entertainer"
archetype in the aviation industry, I
approach my work differently than others
by focusing on creating a memorable
experiences for passengers. I believe that
air travel should be more than just a means
of transportation - it should be a fun and
entertaining adventure. With my natural
charisma and sense of humor, I am able to
put passengers at ease and create a
welcoming environment.
Director, Guest Experience / Experiences Director for the
Aviation Industry
Picture Relevant
to Your Industry
Goes Here

4. Aviation Conglomerates
TARGET AUDIENCE
Gabiel L. Eshaghian
Outreach Plan:
• Research Gabrial Eshaghian’s background and recent
news related to LAWA to understand his perspective
and tailor my introduction accordingly.
• Send a professional email introducing myself,
highlighting how my skills and experience align with the
organization's goals and values.
• Send a follow-up email within 2 weeks thanking him for
his time and expressing my appreciation.
PROFILE
PICTURE
Principal and Senior Vice
President of Acquisitions and
Development at Los Angeles
World Airport
Michael D’Ambrose
Outreach Plan:
• Research Michael D’Ambrose’s background and his
vision for the company to establish a connection.
• Send a professional email introducing myself and
explaining how my skills align with Boeing’s goals and
requesting a meeting.
• Send a follow-up email and thank you note expressing
my appreciation and his time.
PROFILE
PICTURE Chief Human Resources
Of
fi
cer at
The Boeing Company
Billy Nolen
Outreach Plan:
• Research Billy Nolen’s background, current initiatives
with the FAA, and his passion for aviation.
• Send a professional email introducing myself and
explaining my interests within the FAA and requesting a
meeting.
• Send a follow-up email within 2 weeks thanking him for
his time and expressing my appreciation.
PROFILE
PICTURE Administrator at Federal
Aviation Administration

5. GOALS
Short Term: (2024)
• Obtain a full-time position at LAWA within six-months
following graduation:
‣ Apply to at least
fi
ve job openings per week and
attend career fairs and networking events.
‣ Track the number of job applications submitted
and number of job fairs attended.
Mid Term: (2030)
• Take on additional responsibilities and opportunities to
lead projects:
‣ Receive at least one promotion within the aviation
industry and receive positive feedback on
leadership skills.
Long Term: (2040)
• Gain aviation industry expertise and develop a strong
network to promote change:
‣ Develop a detailed business plan within the next
10 years to transform the guest experience at the
airport.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Airport Design
SOFT
HARD
Novice / Adept / Expert
User Guest Experience Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Navigation & Flight Planning
SOFT
HARD
Novice / Adept / Expert
Airport Design Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Adaptability Novice / Adept / Expert

7. I help guests experience the joy airports
bring by utilizing my passion for aviation and
hospitality to create memorable moments.
PROMISE

8. CREDENTIALS
Work Experience:
• Executive Assistant, Westin Hotels Group
• Development Coordinator, UCLA Life Sciences
Education:
• Entertainment Business, B.S., Full Sail
University (2024)
Awards:
• The Hero Award - 2018
• In recognition for exceptional service and
professionalism.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jarrad S.
Industry Experience:
• Technology / E-commerce
Education:
• Full Sail University, M.S. 2009 Entertainment Business
Leadership Experience:
• Jarrad has prominent experiences working at Apple,
Inc.
Skills and Pro
fi
ciencies:
• Project Management - 0 Endorsements
• User Experience - 0 Endorsements
• Creative Direction - 0 Endorsements
Nwabudike Washington
Overall Online Presence:
• HJarrad has 500+ connections spanning a wide range
of individuals. The banner image is not customized, and
the headshot has not been taken in a professional
manner. The pro
fi
le is not details; however, in-turn,
Jarrad has a lot of work experience. There are no
published articles or social media presence. Jarrad has
a customized LinkedIn URL.
• Grade: Average, 50 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Education / Hospitality
Education:
• Full Sail University, B.S. 2024 Entertainment Business
Leadership Experience:
• Nwabudike has prominent experience working at
UCLA.
Skills and Pro
fi
ciencies:
• Administrative Assistance - 5 Endorsements
• Scheduling - 5 Endorsements
• Event Planning - 2 Endorsements
Overall Online Presence:
• Nwabudike has 158 connections. He does not have a
customized banner image. He does posses a
professional headshot and his pro
fi
le is detailed.
Nwabudike does not have any published articles and
there is no social media presence. His LinkedIn URL is
not customized.
• Grade: Average, 50 out of 100

10. COMPETITION
Jean Christophe Dick
Noteworthy Experience:
• Flight Path Museum Branding
• Photography
Nwabudike Washington
HEADSHOT HEADSHOT
Industry Experience:
• Aviation
Education:
• Stevens Institute of Technology, B.S. 2004 Business
Skills and Pro
fi
ciencies:
• Project Planning - 34 Endorsements
• Management - 26 Endorsements
• Aviation - 23 Endorsements
Overall Online Presence:
• HoJean Christophe has over 500 connections. He has
a customized banner image and a professional
headshot. Jean Christophe has a very detailed pro
fi
le
and no published articles. He does not have any listed
social media presence he does have a customized
LinkedIn URL.
• Grade: Superior, 95 out of 100
Industry Experience:
• Education / Hospitality
Education:
• Full Sail University, B.S. 2024 Entertainment Business
Leadership Experience:
• Nwabudike has prominent experience working at
UCLA.
Skills and Pro
fi
ciencies:
• Administrative Assistance - 5 Endorsements
• Scheduling - 5 Endorsements
• Event Planning - 2 Endorsements
Overall Online Presence:
• Nwabudike has 158 connections. He does not have a
customized banner image. He does posses a
professional headshot and his pro
fi
le is detailed.
Nwabudike does not have any published articles and
there is no social media presence. His LinkedIn URL is
not customized.
• Grade: Average, 50 out of 100

11. BRAND POSITION
When you choose to work with me, you're not just
fi
lling a position - you're
becoming a valued part of my chosen career path. As a passionate
advocate for aviation and exceptional guest experiences, my goal is to
create unforgettable moments that leave you feeling inspired, uplifted, and
at ease during your time at the airport. From the moment you step onto
the grounds until the moment you board your
fl
ight, my aim is to provide
the highest level of comfort, service, and hospitality, ensuring that your
journey is one to remember. Your satisfaction is not just a priority, but the
ultimate goal.
“BUDDHA’S GUEST EXPERIENCE ”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Future Travel Experience Global
‣ Sept. 18-20, 2023 | Long Beach Convention Center
• Airports Development & Future of Aviation Conference
‣ March 29, 2024 | Knutsford, United Kingdom
• Airport Customer Experience Symposium
‣ April 3-5, 2024 | Louisville, Kentucky
Digital Marketing
• Primary Content: The type of content I will produce and
publish online will include mockups of guests engaging with
technology, construction, and ease of use diagrams.
• Primary Tools: The primary tools I would partner with is
updating LinkedIn, creating a new and speci
fi
c Instagram, and
creating a personal branding website.
• Website: I will use my digital portfolio to help market my
personal brand by showcasing my work, projects, and blog
posts with content related to aviation and guest experience.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor in the aviation industry who
exceeds the guest experience and creates valuable
industry changes. Someone who takes a customer
service approach while utilizing leadership skills,
passion for professional growth, and strong
communication skills.
Formal Education
• Full Sail University, B.S. 2024 Entertainment Business
• Custom Service: Aviation Perspective - 3 day course
Technical Skills
• Airport Operations, LAWA 2025
• Aviation Technology, LAWA 2025
• Safety and Security Procedures, LAWA 2025
Soft Skills
• Communication, Self-taught 2025
• Customer Service,
• Attention to Detail, Self-taught 2024
• Teamwork, Self-taught 2024

14. Nwabudike Washington
You know business with bad customer service?
Well, what I do is create experiences personalized to the
customer to help increase customer loyalty and revenue growth. In fact, I
have created a customer retention program at UCLA which has helped
increase returned donor fundraising by almost half.
“
Picture of You
Goes Here

15. REFERENCES
Youd, F. (2022, June 30). Talking heads: Trends for airports
2022. Airport Technology.
https://www.airport-technology.com/features/talking-heads-
trends-for-airports-2022/
Lawa Airport Management. LAWA Of
fi
cial Site | Justin Erbacci.
(2024).
https://www.lawa.org/lawa-governance/lawa-airport-
management/justin-erbacci
Boeing. David L. Calhoun CEO & President Executive Bio.
(2023).
https://www.boeing.com/company/bios/david-l-calhoun.page
Billy Nolen, Fraes. Billy Nolen, FRAeS | Federal Aviation
Administration. (2023).
https://www.faa.gov/about/key_of
fi
cials/
nolen#:~:text=Billy%20Nolen%20was%20appointed%20acting
%20FAA%20Administrator%20in%20April%202022
Mike Dalley HR and Learning and Development Expert A
Chartered Member of the CIPD. (2022, December 16). The top
15 skills you need for a job in aviation. CareerAddict.
https://www.careeraddict.com/top-10-skills-needed-for-a-job-in-
aviation
S., J. (2023). Jarrad S. - Engineering Project manager - apple |
linkedin. LinkedIn.
https://www.linkedin.com/in/jarradstallone
Dick, J. (2023). Jean Christophe Dick - Aviation Specialist
principal - linkedin. LinkedIn.
https://www.linkedin.com/in/jeanchristophedick
Courses & diplomas. IATA. (2023). Retrieved March 5, 2023,
from https://www.iata.org/en/training/courses/customer-service-
aviation/taph99/en/