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Digital change - where do you start?

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Not every organisation will have the resources or thought leadership to embark on the full fledged process of digital transformation. So how can you help guide your organisation to make necessary digital changes in sync with the changes to the world around us? In this session Brani shares some insights she gained while supporting a few UK non-profits and her tips on where to start to ensure that you get the technology and buy-in you need.

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Digital change - where do you start?

  1. 1. #digileaders Digital change - where do you start? 7 March 2018 Brani Milosevic @ bubana
  2. 2. #digileaders @bubana Hello, I’m Brani 2 ● Over 15 years in the non-profit sector ● Since freelance, focused on supporting organisations get the most out of Digital & #digitaltransformation ● Digital maturity framework
  3. 3. #digileaders @bubana Why digital maturity? Digital maturity framework helps organisations: ● Establish a baseline which can be monitored over time ● Prioritise what needs to be done to go up a level It can be used by organisations who are trying to figure out where to start with the process of digital transformation as well as by those who are already in the process. 3
  4. 4. #digileaders @bubana Digital maturity competencies 4
  5. 5. #digileaders @bubana Digital maturity levels 5
  6. 6. #digileaders @bubana Sector is on Level 2 out of 5 Digital maturity by organisation size (111 digi leads) 6
  7. 7. #digileaders @bubana 7 * Based on 112 responses
  8. 8. #digileaders @bubana What’s holding NGOs back? ● Data/segmentation ○ old databases ○ old approach to data ○ old processes ○ old evaluation ○ old culture ● Training ○ skills-based ○ focused on the delivery of digital products ● Recruitment/Staffing ○ lack of understanding of what digital skills are needed instead or in addition to traditional job skills 8
  9. 9. #digileaders @bubana What’s helpful for the future ● Attitude - generally positive but doesn’t lead to change ● Digital budget - focussed on digital tech ● Website tech - looking to move to new/updated platforms plus more focus on UX 9
  10. 10. #digileaders @bubana ● Organisations with focus on service delivery ● Organisations with focus on fundraising/campaigning Differences within sector 10
  11. 11. #digileaders @bubana Common challenges: Planning ● Focus on tech, not enough thinking about audiences, and related to that, the ‘Why’ of an organisation 11 WHAT HOW WHY Simon Sinek golden circle https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
  12. 12. #digileaders @bubana Common challenges: Skills & Training ● Underinvestment in training and recruitment: ○ Allocation of resources ○ Lack of understanding what digital skills are needed in non-digital roles (“Are we all meant to tweet?”) ○ Lack of support for managers in recruiting and managing digital competencies in staff ○ Lack of understanding what training/support is needed to enable digital culture in an organisation ○ Lack of support for managers to develop jobs for the digital age ○ Lack of support for management of staff w digital tasks/skills ○ Lack of support for staff to develop leadership skills 12
  13. 13. #digileaders @bubana Common challenges: Technology ● Organisations (rightly) prioritise transformation in service delivery ● But often sideline comms/marketing/fundraising who need a quicker solution 13
  14. 14. #digileaders @bubana Towards full supporter view: eCRM 14
  15. 15. #digileaders @bubana Data sharing 15
  16. 16. #digileaders @bubana Thank you! More on digital maturity & self-assessment on digitalleadership.ltd/digital-maturity-test For support or more info, get in touch! bubana@gmail.com @bubana 16