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PERSONAL
BRAND
EXPLORATION
Brandon Louis
Music Business Management
09/21/2019
IDENTITY
The oldest of 5 siblings, Brandon “Foreign
Benxo” Louis spent his early years in
Orlando, FL before being moved to Baton
Rouge, LA where he began writing music.
He is passionate about creating new music
and now aspires to manage upcoming artists.
After becoming certified in HVAC, and having
three children, he enrolled in the Music
Business Management program at Full Sail
University where he’s focused on building
digital portfolios and manage social media
accounts.
PROFESSION
Potential Job Titles:
Recruiter
Artist Manager
Marketing Manager
Creator Archetype - contributes to
society and provides structure to the world
by bringing something into being — by
realizing a vision. gets deep satisfaction from
both the process and the outcome of
creating something that did not previously
exist.
Target Audience
Recruiters and Artist Managers at Warner Bros., Universal and Interscope
Psychographics:Demographics:
Ideal Audience Members:
75% Female, 15-35 years
old, predominantly white and
hispanic. 30% east coast,
30% West Coast, and 40%
Southern states.
Webbie / Trill Entertainment
Rich The Kidd / Rich Forever Music
Birdman / Cash Money Universal
Does not like conformity, Hates
loneliness, Wants to be heard, and
likes to finish what they start.
Listens to multiple music genres
including Rap. Likely to have a vice.
#GOALS
Short Term: (Immediately After
Graduation, 2021)
• Land an entry-level recruiting position at Warner
Bros.
• Network with, and send a follow up promotional
email to, 12 Warner Bros. team members on
LinkedIn by December 31, 2019.
Mid Term: (2025)
• Lead a successful artist management team aimed
at expanding the rap genre.
• Be the manager of a popular, upcoming artist by
December 31, 2025.
Long Term: (2040)
• Establish my name as a mogul that helps aspiring
artists take there passion to the highest level.
• Save $100,000, help 3 artists get signed to a
major label, and secure 5 industry partnerships
by December 31, 2040.
Current Skills (above), Skills Required for Warner Bros. (below)
SKILLS ANALYSIS
Influence
Competence
Wordpress
Keynote
0 50 100 150 200
0 45 90 135 180
Social Media Marketing
Wordpress CMS
Adobe Creative Suite
Keynote
PROMISE
“I help aspiring artists reach their career
goals by promoting their music and social
media pages for them. I will connect them
with other artists and DJ’s in their area
and abroad.”
-Brandon “Foreign Benxo” Louis
CREDENTIALS
Education:
Music Business Management, Full Sail University,
(EXP 2020)
Achievements:
Released a mixtape and promoted myself
Spiked my fan base by 200%
Work Experience:
15 years Artist Development
2 years social media marketing
COMPETITION
Chez Robinson
Industry Experience: none
Education: Fortis College 2014 HVAC program.
Now a student at Full Sail University studying
Music Business Management (Exp 2021)
Leadership Skills: Oldest of 5 siblings,
Father of 3 children, Teaching responsibility.
Skills and Proficiencies:
Independent Artist 17 Endorsements.
Social Media Networking 55 Endorsements
Music Promo 5 Endorsements
Overall Online Presence: 13 connections,
professional headshot, 2,327 Instagram followers,
Grade: Average, 50 out of 100
Brandon “Foreign Benxo” Louis
Industry Experience: none listed
Education: Student at Full Sail University
studying Music Business (Exp 2019)
Leadership Skills: Customer Service Leader
Skills and Proficiencies:
FL Studio 0 Endorsements
Logic Pro 0 Endorsements
Studio One 0 Endorsements
Overall Online Presence: 274 connections,
no social media info listed, Grade: Average, 50
out of 100
COMPETITION
Alexa Beckner
Industry Experience: none
Education: Fortis College 2014 HVAC program.
Now a student at Full Sail University studying
Music Business Management (Exp 2021)
Leadership Skills: Oldest of 5 siblings,
Father of 3 children, Teaching responsibility.
Skills and Proficiencies:
Independent Artist 17 Endorsements.
Social Media Networking 55 Endorsements
Music Promo 5 Endorsements
Overall Online Presence: 13 connections,
professional headshot, 2,327 Instagram followers,
Grade: Average, 50 out of 100
Brandon “Foreign Benxo” Louis
Industry Experience: 2 yrs 7 months
Lancome Beauty Advisor
Education: Student at Full Sail University
studying Music Business
Leadership Skills: none listed
Skills and Proficiencies:
Marketing 12 Endorsements
Music Industry 11 Endorsements
Music 10 Endorsements
Overall Online Presence: 500+
connections, no social media info listed, Grade:
Average, 65 out of 100
BRAND
POSITIONING
Brandon “Foreign Benxo” Louis
“This nickname was given to me by a fan of my early music. Foreign,
because of my uncommonly known West Indian background and Benzo,
because for many years I was addicted benzodiazepines, more specifically,
Xanax. I would dissolve them in Fanta mixed with Jolly Ranchers and turn
into a zombie for days. When Xxxtentacion was killed, I realized how fast
your life can be taken away from you. I wanted to leave my addictive nature
behind and start living a meaningful life. I changed the Z in my name to an
X, to say that the old me has evolved. Now I help the rising youth follow
their passion and stay focused on career goals.”
NETWORKING &MARKETING
Professional Organizations: ASCAP , BMI , & Distrokid
Industry Events:
Show me the money:
Current State of Music Licensing Royalties;
Tues., Oct 22, 2019 6-8pm NY,NY
6th Annual Island Hopper Songwriter Fest;
Sep 20-29 Hotel Indigo, Fort Myers, FL
PROFESSIONAL DEVELOPMENT
Formal Education: Complete Music
Business Management by expected
graduation date in 2020
Technical Skills:
Wordpress/Elementor training - Sept 2019
Microsoft Office training - Sept 2019
Keynote Presentation - June 2019
Soft Skills: Data Analysis Aug 2019
Social Media Advertising Jan 2019
Mentor: Currently seeking a seasoned
professional in the field of music
management and promoting.
BRANDON LOUIS
When I found music, I
saw a way to channel my
negative energy into
something wonderful” One
way I feel I can make
the world a better place
is sharing wonderful music!
I will find the right artists
with the best music and
help lift them to the top.
“
“
REFERENCES
Warner Bros Career Site. (2019). Recruiter - Job
Description. Retrieved
Sept 22, 2019 from warnerbroscareers.com/find-jobs/?172550BR
OneTOnline .org. (2019) Careers: Browse by Industry. Retrieved
Sept 22, 2019 from https://www.onetonline.org/find/industry?
i=71&g=Go
Robinson, C. (2019). Chez Robinson LinkedIn Profile. Retrieved
Sept 22, 2019 from https://www.linkedin.com/in/chez-robinson-
a4418b134/
The SCL business website. (2019). A Panel on the Business of Music
Licensing Royalties. Retrieved Sept 22, 2019 from https://g.co/kgs/
U55LDU
FMB Chamber Site. (2019). The Sixth Annual Island Hopper
Songwriter Fest Schedule. Retrieved Sept 22, 2019 from
https://www.fortmyersbeach.org/events/fifth-annual-island-hopper-
songwriter-fest/
Beckner, A. (2019). Alexa Robinson LinkedIn Profile. Retrieved
Sept 22, 2019 from https://www.linkedin.com/in/alexambeckner/

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Personal Brand Exploration

  • 2. IDENTITY The oldest of 5 siblings, Brandon “Foreign Benxo” Louis spent his early years in Orlando, FL before being moved to Baton Rouge, LA where he began writing music. He is passionate about creating new music and now aspires to manage upcoming artists. After becoming certified in HVAC, and having three children, he enrolled in the Music Business Management program at Full Sail University where he’s focused on building digital portfolios and manage social media accounts.
  • 3. PROFESSION Potential Job Titles: Recruiter Artist Manager Marketing Manager Creator Archetype - contributes to society and provides structure to the world by bringing something into being — by realizing a vision. gets deep satisfaction from both the process and the outcome of creating something that did not previously exist.
  • 4. Target Audience Recruiters and Artist Managers at Warner Bros., Universal and Interscope Psychographics:Demographics: Ideal Audience Members: 75% Female, 15-35 years old, predominantly white and hispanic. 30% east coast, 30% West Coast, and 40% Southern states. Webbie / Trill Entertainment Rich The Kidd / Rich Forever Music Birdman / Cash Money Universal Does not like conformity, Hates loneliness, Wants to be heard, and likes to finish what they start. Listens to multiple music genres including Rap. Likely to have a vice.
  • 5. #GOALS Short Term: (Immediately After Graduation, 2021) • Land an entry-level recruiting position at Warner Bros. • Network with, and send a follow up promotional email to, 12 Warner Bros. team members on LinkedIn by December 31, 2019. Mid Term: (2025) • Lead a successful artist management team aimed at expanding the rap genre. • Be the manager of a popular, upcoming artist by December 31, 2025. Long Term: (2040) • Establish my name as a mogul that helps aspiring artists take there passion to the highest level. • Save $100,000, help 3 artists get signed to a major label, and secure 5 industry partnerships by December 31, 2040.
  • 6. Current Skills (above), Skills Required for Warner Bros. (below) SKILLS ANALYSIS Influence Competence Wordpress Keynote 0 50 100 150 200 0 45 90 135 180 Social Media Marketing Wordpress CMS Adobe Creative Suite Keynote
  • 7. PROMISE “I help aspiring artists reach their career goals by promoting their music and social media pages for them. I will connect them with other artists and DJ’s in their area and abroad.” -Brandon “Foreign Benxo” Louis
  • 8. CREDENTIALS Education: Music Business Management, Full Sail University, (EXP 2020) Achievements: Released a mixtape and promoted myself Spiked my fan base by 200% Work Experience: 15 years Artist Development 2 years social media marketing
  • 9. COMPETITION Chez Robinson Industry Experience: none Education: Fortis College 2014 HVAC program. Now a student at Full Sail University studying Music Business Management (Exp 2021) Leadership Skills: Oldest of 5 siblings, Father of 3 children, Teaching responsibility. Skills and Proficiencies: Independent Artist 17 Endorsements. Social Media Networking 55 Endorsements Music Promo 5 Endorsements Overall Online Presence: 13 connections, professional headshot, 2,327 Instagram followers, Grade: Average, 50 out of 100 Brandon “Foreign Benxo” Louis Industry Experience: none listed Education: Student at Full Sail University studying Music Business (Exp 2019) Leadership Skills: Customer Service Leader Skills and Proficiencies: FL Studio 0 Endorsements Logic Pro 0 Endorsements Studio One 0 Endorsements Overall Online Presence: 274 connections, no social media info listed, Grade: Average, 50 out of 100
  • 10. COMPETITION Alexa Beckner Industry Experience: none Education: Fortis College 2014 HVAC program. Now a student at Full Sail University studying Music Business Management (Exp 2021) Leadership Skills: Oldest of 5 siblings, Father of 3 children, Teaching responsibility. Skills and Proficiencies: Independent Artist 17 Endorsements. Social Media Networking 55 Endorsements Music Promo 5 Endorsements Overall Online Presence: 13 connections, professional headshot, 2,327 Instagram followers, Grade: Average, 50 out of 100 Brandon “Foreign Benxo” Louis Industry Experience: 2 yrs 7 months Lancome Beauty Advisor Education: Student at Full Sail University studying Music Business Leadership Skills: none listed Skills and Proficiencies: Marketing 12 Endorsements Music Industry 11 Endorsements Music 10 Endorsements Overall Online Presence: 500+ connections, no social media info listed, Grade: Average, 65 out of 100
  • 11. BRAND POSITIONING Brandon “Foreign Benxo” Louis “This nickname was given to me by a fan of my early music. Foreign, because of my uncommonly known West Indian background and Benzo, because for many years I was addicted benzodiazepines, more specifically, Xanax. I would dissolve them in Fanta mixed with Jolly Ranchers and turn into a zombie for days. When Xxxtentacion was killed, I realized how fast your life can be taken away from you. I wanted to leave my addictive nature behind and start living a meaningful life. I changed the Z in my name to an X, to say that the old me has evolved. Now I help the rising youth follow their passion and stay focused on career goals.”
  • 12. NETWORKING &MARKETING Professional Organizations: ASCAP , BMI , & Distrokid Industry Events: Show me the money: Current State of Music Licensing Royalties; Tues., Oct 22, 2019 6-8pm NY,NY 6th Annual Island Hopper Songwriter Fest; Sep 20-29 Hotel Indigo, Fort Myers, FL
  • 13. PROFESSIONAL DEVELOPMENT Formal Education: Complete Music Business Management by expected graduation date in 2020 Technical Skills: Wordpress/Elementor training - Sept 2019 Microsoft Office training - Sept 2019 Keynote Presentation - June 2019 Soft Skills: Data Analysis Aug 2019 Social Media Advertising Jan 2019 Mentor: Currently seeking a seasoned professional in the field of music management and promoting.
  • 14. BRANDON LOUIS When I found music, I saw a way to channel my negative energy into something wonderful” One way I feel I can make the world a better place is sharing wonderful music! I will find the right artists with the best music and help lift them to the top. “ “
  • 15. REFERENCES Warner Bros Career Site. (2019). Recruiter - Job Description. Retrieved Sept 22, 2019 from warnerbroscareers.com/find-jobs/?172550BR OneTOnline .org. (2019) Careers: Browse by Industry. Retrieved Sept 22, 2019 from https://www.onetonline.org/find/industry? i=71&g=Go Robinson, C. (2019). Chez Robinson LinkedIn Profile. Retrieved Sept 22, 2019 from https://www.linkedin.com/in/chez-robinson- a4418b134/ The SCL business website. (2019). A Panel on the Business of Music Licensing Royalties. Retrieved Sept 22, 2019 from https://g.co/kgs/ U55LDU FMB Chamber Site. (2019). The Sixth Annual Island Hopper Songwriter Fest Schedule. Retrieved Sept 22, 2019 from https://www.fortmyersbeach.org/events/fifth-annual-island-hopper- songwriter-fest/ Beckner, A. (2019). Alexa Robinson LinkedIn Profile. Retrieved Sept 22, 2019 from https://www.linkedin.com/in/alexambeckner/