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repertory grid:a missing UX technique? <br />
Repertory Grid: a missing UX technique?<br />UPA Perth Chapter in Formation<br />April 2010 meeting<br />Barbara Thomas, C...
<ul><li>what is rep grid technique?  
how does it work?
why use rep grid for ux?</li></ul>3<br />overview: <br />
1.  what is rep grid?<br />4<br />
structured interview + grid-based rating technique<br />5<br />
. . . to discover a person’s repertoire of “personal constructs” for a topic<br />6<br />images by avolore contributor to ...
2. how does it work?<br />7<br />
Rep Grid Example: FRUIT<br />RATINGS GRID<br />images by straymuse, tjyobazee, Brybs, nkzs, btklamf, ppreacher, el800cao, ...
Rep Grid Example: FRUIT<br />Elicitation protocol:<br />Q1:     Which of these things is not like the others?  Orange<br /...
Rep Grid Example: FRUIT<br />RATINGS GRID<br />images by straymuse, tjyobazee, Brybs, nkzs, btklamf, ppreacher, el800cao, ...
Rep Grid Example: FRUIT<br />Elicitation protocol:<br />Q1:     Which of these things is not like the others?  Lemon<br />...
Rep Grid Example: FRUIT<br />RATINGS GRID<br />images by straymuse, tjyobazee, Brybs, nkzs, btklamf, ppreacher, el800cao, ...
Rep Grid Example: FRUIT<br />RATINGS GRID<br />images by straymuse, tjyobazee, Brybs, nkzs, btklamf, ppreacher, el800cao, ...
3. terminology<br />14<br />
topic<br />15<br />
16<br />
elements<br />17<br />
18<br />
constructs<br />19<br />
20<br />
ratings<br />21<br />
22<br />RATINGS<br />
4. method<br />23<br />
use triads to elicit constructs <br />24<br />Amazon	      Dymocks         Booktopia<br />images by straymuse, tjyobazee, ...
ladder down or up for better insights<br />25<br />image by adrahon, contributor to stx.hu<br />
pyramid to tease out non-obvious constructs<br />26<br />Image by lollo88, contributor to stx.hu<br />
27<br />use scripts to avoid imposing our own view<br />image by straymuse, contributor to stx.hu<br />
5. analysis<br />28<br />
<ul><li>constructs
elements
ratings</li></ul>29<br />evaluate and compare:<br />
6. why use rep grid for ux?<br />30<br />
philosophy<br />31<br />
acknowledges that we don’t see the world the way others see it<br />32<br />image asifthebis, contributor to stx.hu<br />
avoids leading the subject<br />33<br />image Microsoft clipart<br />
34<br />idiopathic insights <br />quirky & unguessable<br />image juancho17, contributor to stx.hu<br />
35<br />encourages people to say what they think<br />images Microsoft clipart<br />
practicalities<br />36<br />
quick<br />37<br />image jazza, contributor to stx.hu<br />
scalable<br />38<br />image by chrissi, contributor to stx.hu<br />
can be heavy – suits statistical analysis<br />39<br />image Microsoft clipart<br />
can be light – suits guerilla UX<br />40<br />image by rknds, contributor to stx.hu<br />
+ UXers are adept at “lifting” techniques<br />41<br />transferable<br />image by bluegum, contributor to stx.hu<br />
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Repertory Grid: a missing UX technique?

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Repertory Grid Technique is widely used across many disciplines. But not UX. Would it make a worthy addition to the UXer's toolkit?

Publicada em: Tecnologia
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Repertory Grid: a missing UX technique?

  1. 1. repertory grid:a missing UX technique? <br />
  2. 2. Repertory Grid: a missing UX technique?<br />UPA Perth Chapter in Formation<br />April 2010 meeting<br />Barbara Thomas, Clarity Web Planning <br />barbara@claritywebplanning.com.au<br />2<br />
  3. 3. <ul><li>what is rep grid technique?  
  4. 4. how does it work?
  5. 5. why use rep grid for ux?</li></ul>3<br />overview: <br />
  6. 6. 1. what is rep grid?<br />4<br />
  7. 7. structured interview + grid-based rating technique<br />5<br />
  8. 8. . . . to discover a person’s repertoire of “personal constructs” for a topic<br />6<br />images by avolore contributor to stx.hu, and Micrsoft clipart<br />
  9. 9. 2. how does it work?<br />7<br />
  10. 10. Rep Grid Example: FRUIT<br />RATINGS GRID<br />images by straymuse, tjyobazee, Brybs, nkzs, btklamf, ppreacher, el800cao, contributors to stx.hu<br />
  11. 11. Rep Grid Example: FRUIT<br />Elicitation protocol:<br />Q1: Which of these things is not like the others? Orange<br />Q2: What makes it different? Juicy<br />Q3: As opposed to? Fleshy <br />images by straymuse, tjyobazee, Brybs, contributors to stx.hu<br />
  12. 12. Rep Grid Example: FRUIT<br />RATINGS GRID<br />images by straymuse, tjyobazee, Brybs, nkzs, btklamf, ppreacher, el800cao, contributors to stx.hu<br />
  13. 13. Rep Grid Example: FRUIT<br />Elicitation protocol:<br />Q1: Which of these things is not like the others? Lemon<br />Q2: What makes it different? Tangy<br />Q3: As opposed to? Sweet <br />images by straymuse, nkzs, el800cao, contributors to stx.hu<br />
  14. 14. Rep Grid Example: FRUIT<br />RATINGS GRID<br />images by straymuse, tjyobazee, Brybs, nkzs, btklamf, ppreacher, el800cao, contributors to stx.hu<br />
  15. 15. Rep Grid Example: FRUIT<br />RATINGS GRID<br />images by straymuse, tjyobazee, Brybs, nkzs, btklamf, ppreacher, el800cao, contributors to stx.hu<br />
  16. 16. 3. terminology<br />14<br />
  17. 17. topic<br />15<br />
  18. 18. 16<br />
  19. 19. elements<br />17<br />
  20. 20. 18<br />
  21. 21. constructs<br />19<br />
  22. 22. 20<br />
  23. 23. ratings<br />21<br />
  24. 24. 22<br />RATINGS<br />
  25. 25. 4. method<br />23<br />
  26. 26. use triads to elicit constructs <br />24<br />Amazon Dymocks Booktopia<br />images by straymuse, tjyobazee, Brybs contributors to stx.hu<br />
  27. 27. ladder down or up for better insights<br />25<br />image by adrahon, contributor to stx.hu<br />
  28. 28. pyramid to tease out non-obvious constructs<br />26<br />Image by lollo88, contributor to stx.hu<br />
  29. 29. 27<br />use scripts to avoid imposing our own view<br />image by straymuse, contributor to stx.hu<br />
  30. 30. 5. analysis<br />28<br />
  31. 31. <ul><li>constructs
  32. 32. elements
  33. 33. ratings</li></ul>29<br />evaluate and compare:<br />
  34. 34. 6. why use rep grid for ux?<br />30<br />
  35. 35. philosophy<br />31<br />
  36. 36. acknowledges that we don’t see the world the way others see it<br />32<br />image asifthebis, contributor to stx.hu<br />
  37. 37. avoids leading the subject<br />33<br />image Microsoft clipart<br />
  38. 38. 34<br />idiopathic insights <br />quirky & unguessable<br />image juancho17, contributor to stx.hu<br />
  39. 39. 35<br />encourages people to say what they think<br />images Microsoft clipart<br />
  40. 40. practicalities<br />36<br />
  41. 41. quick<br />37<br />image jazza, contributor to stx.hu<br />
  42. 42. scalable<br />38<br />image by chrissi, contributor to stx.hu<br />
  43. 43. can be heavy – suits statistical analysis<br />39<br />image Microsoft clipart<br />
  44. 44. can be light – suits guerilla UX<br />40<br />image by rknds, contributor to stx.hu<br />
  45. 45. + UXers are adept at “lifting” techniques<br />41<br />transferable<br />image by bluegum, contributor to stx.hu<br />
  46. 46. applications<br />42<br />
  47. 47. So . . . does rep grid deserve a place in a UX toolkit?<br />43<br />
  48. 48. references<br />44<br />
  49. 49. REFERENCES BooksJankowicz, Devi. (2004). The Easy Guide to Repertory Grids. Wiley.Fransella, F., Bell, R. and Bannister, D. (2004). A Manual for Repertory Grid Technique. Wiley. ImagesMany thanks to people who share their wonderful photos royalty-free at Stock Exchange (www.stx.hu). We talentless ones salute you!I’ve tried to attribute each image to its creator throughout these slides. Please let me know if I’ve messed it up.Other images by Microsoft clipart.<br />45<br />

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