1. Visual Puns and/or Catchy Slogans
Group (2-4) or Individual Project
Above: “Light as a Feather”

2. The Project: Visual Pun OR Visual
Representation of a Slogan.
 Create a visual
representation of
selected pun or
words that will be
used to develop a
new product.
 If you don’t want to
create a Visual Pen,
Create a slogan or a
catch phrase.
“Time on my hands”

3. Visual Pun?
 The use of symbols
to suggest two or
more meanings or
different
associations.
 Combine two
or more symbols
(picture and/or text)
to form a new “Eyeball”
* What could be the product here?
meaning.

4. Invent, Design, Create 3D Product and
Advertisement.
 Student will Invent a
product,
 Design the packaging
and produce in 3D
form
 Create a video OR
graphic advertisement
for it.
“Hairspray”

5. “Breadknife”
Buggy Software
“Firedrill”
Base guitar

6. Being Clever… or just Obvious?
Chocolate ______? ______ glasses?

7. Catchy Slogans

8. Principle of Design - Emphasis
 Something
dominant.
 Where your eye
goes first.
 Exaggerate
size, shapes, text.
 Contrast!
 But, you don’t get
stuck there!

9. Package Design …Clever and Eye catching
Genki Juice Skull Candy

10. Colors, patterns, symbols and containers.
Benefit Cosmetics
Vajo

11. Fun and playful! Selling the Product!

12. What Sells?
 Packaging design of
any product has the
value of an eye
candy.
 An effective
packaging design
can attract more
customers and
persuade them buy
your products.

13. Target Audience?
 It is human psychology that
he judges the quality of
products with its packaging.
 a unique edge by designing
a creative packaging for it.

14. Where’s the catch? Visually? Functionally?
 Milagros Tea
Packaging
 Imajen Exploration
Tools

15. Selling something Everyday

16. To Review…
 This means thinking of
your own product to
design,
 Creating it in 3D form.
-How could you make small 3D
 Then creating an models of these?
advertisement for it -Slogan?
through graphic design or
through video.
 2 Ideas and 2 sketches or
2 examples due by next
class.