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Latest Tools and Strategies for  Big Companies Bryan Simkins: FedEx Advertising October 22 nd  2009
Big Companies and Social Media: The Perception
Big Companies and Social Media: The Perception
Big Companies and Social Media: The Perception
Big Companies and Social Media: The Perception
Big Companies and Social Media: The Perception
Big Companies and Social Media: The Perception
Big Companies and Social Media: The Perception
The Old Cliché
Big Business: Where Did It Come From? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We’re All Connected!
Brands Emerge ,[object Object],[object Object],[object Object],[object Object],Trust : reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence.
World’s First Brand
Trust In People Was Replaced By Trust In Brands
Definition of Markets Change
Changed How We Communicated With Our Customers The Ad The Press Release Customer Service
Marketers and Public Relations Professionals Are Like The Great Oz
This Was Awesome For About 100 Years!
Tennessee  Messes Everything Up!
Now We’re All REALLY Connected!
And We’re Obsessed About Being Connected…
Create Places On The Web Where We Can Connect
Let’s Connect To Our Favorite Brands
How Do You Connect To a Brand?
Look Familiar?
What Now? How Do We Get In This Game? ,[object Object],[object Object],[object Object],[object Object]
Making Content Distributable
Make Content Distributable ,[object Object],[object Object],[object Object],[object Object]
Make Content Distributable
Make Content Distributable
Embedding Brands In Digital Life
Embedding Brands Into Digital Life
Embedding Brands Into Digital Life
Embedding Brands Into Digital Life
Embedding Brands Into Digital Life
Embedding Brands In Digital Life
Monitoring and Listening
Monitoring and Listening: Inside
Embedding Brands Into Digital Life: Yahoo! Buzz - Outside
Listening and Observing: Google Trends – Outside
Listening and Observing: Google AdWords - Outside
Listening and Observing: Google Alerts - Outside
Listening and Observing: Google Reader - Outside
Listening and Observing: Yahoo! Pipes - Outside
Listening and Observing: Paid Monitoring - Outside
Listening and Observing: Paid Monitoring Analysis - Outside
Listening and Observing: Free Monitoring - Outside
Listening and Observing: Sentiment Analysis - Outside http://text0.mib.man.ac.uk:8080/opminpackage/opinion_analysis
Ready To Start Talking! Put Me In Coach!
Ready To Start Talking!
Ready To Start Talking!
Ready To Start Talking!
Ready To Start Talking!
Ready To Start Talking!
Ready To Start Talking! ,[object Object]
Tools And Strategies For Big Companies
Bryan Simkins: FedEx Advertising [email_address] Tools And Strategies For Big Companies

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