1. #SMTYLER
IS YOUR SOCIAL MEDIA
OPTIMIZED?
Chris Lay

2. #SMTYLER
INSTAGRAM OPTIMIZATION
• Set it up right with profile, website, and name
• Set up to post to Twitter
• Announce on FB and Twitter (business and personal)
• Give your customers fun ways to Insta with your business
• Better yet – offer incentives!

3. #SMTYLER

4. #SMTYLER
• What to post?
• Take your followers with you! Post while travelling, shopping, or
going to an event for your business.
• Take “Celebrity” Pics – Take pictures of local personalities at your
store/event (with permission). Tag/Mention them.
• Give Behind the Scenes looks – show people how you get your
work done, or how your product is made.
• Show people enjoying your products or celebrate a purchase.
INSTAGRAM OPTIMIZATION

5. #SMTYLER
Have a little fun!

6. #SMTYLER
LINKEDIN
• Professional Photo and Headline
• Industry/Company Listed
• Custom URL
• Contact info filled out – including company
website
• Join 1-2 Good groups
• Posting 1-2 times weekly

7. #SMTYLER
LINKEDIN

8. #SMTYLER
PINTEREST
• Do you have a Pinterest Business Account with Profile Photo?
• Complete your profile with your website included
• Link to other social accounts
• Use business appropriate keywords in board titles
• If pinning products, include prices in descriptions
• Regularly pin content (should have 5 boards with 5 pins each
minimum)
• Regularly follow others

9. #SMTYLER
IS YOUR SOCIAL MEDIA
OPTIMIZED?
Chris Lay