some kind of wonderful... it’s
not the actual device people are after, it’s all of the things it enables http://www.flickr.com/photos/grantrobertson/4486488831

it’s about people, not devices...

long queues are great opportunities
for user research... everybody has a story... http://www.flickr.com/photos/theq/663154431

aspirational... and a few dreams...
http://www.flickr.com/photos/juanpol/365911823

but it’s not the device
people are after...

...it’s all the things the
device enables.

we apps

250,000+ apps 6,500,000,000+ downloads as
of September 2010

...impressive, no?

561,580+ books published in 2008
alone... New Book Titles & Editions 2002-2009 (per year) http://www.bowkerinfo.com/bowker/IndustryStats2010.pdf

1,366,560,000 every year...? 2,600 magazines
sold every minute in UK Amazing facts about magazines http://www.magazineweek.net/facts/

...but apparently “there’s an app
for that!”

apps for communication
http://www.flickr.com/photos/celesteh/3690734604

apps for play
http://www.flickr.com/photos/8bitjoystick/3245697454

apps for fashion a broader
definition of ‘application’ http://www.flickr.com/photos/goincase/3327047072

apps for function provided by
new affordances http://www.flickr.com/photos/apolaine/4581485908

but what about...

apps for knowledge
http://www.flickr.com/photos/tinkerszone/4233987708

...is it even on? for
day dreaming http://www.flickr.com/photos/jayneandd/4849892020

for distraction
http://www.flickr.com/photos/stevenagata/3967706709

for flirting
http://www.flickr.com/photos/w00kie/2752309431

for get togethers
http://www.flickr.com/photos/nataliehg/4821363681

for friends
http://www.flickr.com/photos/madciapka/4653495493

for lazy days with the
cat http://www.flickr.com/photos/earlysound/4490601295

for comic book fans
http://www.flickr.com/photos/spooons/4487172541

for learning
http://www.flickr.com/photos/jcfrog/4692750598

for lifestyle
http://www.flickr.com/photos/30813729@N00

for mom
http://www.flickr.com/photos/oxtopus/4630176596

for mum n’ dad
http://www.flickr.com/photos/mathplourde/3416908852

for developing minds
http://www.flickr.com/photos/jennycu/4665921256

or those quiet times
http://www.flickr.com/photos/colecamplese/4569244290

for budding novelists
http://www.flickr.com/photos/aidanmorgan/3709199304/

for busting rhymes
http://www.flickr.com/photos/goincase/4648495800

for performance
http://www.flickr.com/photos/velorowdy/3094372611

for couples
http://www.flickr.com/photos/iwona_kellie/4328462390

for explorers
http://www.flickr.com/photos/wanderingseoul61/2474989813

for insomniacs
http://www.flickr.com/photos/krossbow/4509414056

for motivation
http://www.flickr.com/photos/bp6316/3442435685

for the moment
http://www.flickr.com/photos/kidperez/3406400847

for self-improvement
http://www.flickr.com/photos/joeshlabotnik/1767685092

for the morning commute
http://www.flickr.com/photos/anniemole/4732863210

for afternoon coffee
http://www.flickr.com/photos/thms/4494601615

for the man behind the
counter http://www.flickr.com/photos/cogdog/4031808064

for directors
http://www.flickr.com/photos/vancouverfilmschool/4884024279

for builders
http://www.flickr.com/photos/waynenf/3725048901

for scientists
http://www.flickr.com/photos/soilscience/5094339345

for doctors
http://www.flickr.com/photos/thenationalguard/3839510965

for everyone
http://www.flickr.com/photos/36176995@N05/3343552223

your ideas here a blank
canvas

but it’s not just about...

Bluebird oPhone Spice ZTE G’Five
Nexian Huawei Oppo expect many more manufacturers and a few more platforms to emerge...

...remember Metcalfe’s Law* within limits
*http://gigaom.com/2010/03/12/what-if-metcalfe’s-law-is-wrong/

...the value of a network
is proportional to the square of the number of connected users of the system... ” http://en.wikipedia.org/wiki/Metcalfe's_law

stop worrying + learn to
love the web http://www.flickr.com/photos/altemark/39593706

APIs = opportunities build connections
http://www.flickr.com/photos/28481088@N00/756338485

the web is the platform...
Orange says UK mobile users prefer browsers to apps http://www.marketingweek.co.uk/disciplines/digital/news/orange-say-uk-mobile-users-prefer-browsers-to-apps/3018951.article

web
start here

web
on the web...

us web at the centre
of the ecosystem...

us web ...and make bloody
amazing things!

us them web them ...but
enable them to connect with us via open APIs

us them them web them
them them extend your reach to other platforms through 3rd parties...

us them them web them
them them “...we’re better, connected” - O2 marketing

us them them web them
them them common feature ...and don’t forget the browser!

Not every mobile device will
have your app on it, but every mobile device will have a browser. – @grigs ” and SMS! Developing a Progressive Mobile Strategy http://www.dmolsen.com/mobile-in-higher-ed/?p=123

...many mobile device users appear
to think browsers offer the better user experience. ” Comscore Study: Mobile Users Prefer Browsers Over Apps http://www.wirelessduniya.com/2010/10/27/comscore-studymobile-users-prefer-browsers-over-apps/

it’s not the device people
are after...

...it’s all the things the
device enables.

Making Future Magic: light painting
with the iPad http://berglondon.com/blog/2010/09/14/magic-ipad-light-painting/ http://www.flickr.com/photos/pheezy/4994115989/

thank you
hello@yiibu.com
http://www.slideshare.net/bryanrieger/some-kind-of-wonderful