"Some Kind of Wonderful" presentation

1. some kind of wonderful...
it’s not the actual device people are after, it’s all of the things it enables
http://www.flickr.com/photos/grantrobertson/4486488831

3. it’s about people, not devices...

4. long queues are great
opportunities for user research...
everybody has a story...
http://www.flickr.com/photos/theq/663154431

5. aspirational...
and a few dreams...
http://www.flickr.com/photos/juanpol/365911823

6. but it’s not the device people are after...

7. ...it’s all the things the device enables.

8. we apps

9. 250,000+
apps
6,500,000,000+
downloads
as of September 2010

10. ...impressive, no?

11. 561,580+
books published in 2008 alone...
New Book Titles & Editions 2002-2009 (per year)
http://www.bowkerinfo.com/bowker/IndustryStats2010.pdf

12. 1,366,560,000 every year...?
2,600
magazines sold every minute in UK
Amazing facts about magazines
http://www.magazineweek.net/facts/

13. ...but apparently “there’s an app for that!”

14. apps for communication
http://www.flickr.com/photos/celesteh/3690734604

15. apps for play
http://www.flickr.com/photos/8bitjoystick/3245697454

16. apps for fashion
a broader definition
of ‘application’
http://www.flickr.com/photos/goincase/3327047072

17. apps for function
provided by new
affordances
http://www.flickr.com/photos/apolaine/4581485908

18. but what about...

19. apps for knowledge
http://www.flickr.com/photos/tinkerszone/4233987708

20. ...is it even on?
for day dreaming
http://www.flickr.com/photos/jayneandd/4849892020

21. for distraction
http://www.flickr.com/photos/stevenagata/3967706709

22. for flirting
http://www.flickr.com/photos/w00kie/2752309431

23. for get togethers
http://www.flickr.com/photos/nataliehg/4821363681

24. for friends
http://www.flickr.com/photos/madciapka/4653495493

25. for lazy days with the cat
http://www.flickr.com/photos/earlysound/4490601295

26. for comic book fans
http://www.flickr.com/photos/spooons/4487172541

27. for learning
http://www.flickr.com/photos/jcfrog/4692750598

28. for lifestyle
http://www.flickr.com/photos/30813729@N00

29. for mom
http://www.flickr.com/photos/oxtopus/4630176596

30. for mum n’ dad
http://www.flickr.com/photos/mathplourde/3416908852

31. for developing minds
http://www.flickr.com/photos/jennycu/4665921256

32. or those quiet times
http://www.flickr.com/photos/colecamplese/4569244290

33. for budding novelists
http://www.flickr.com/photos/aidanmorgan/3709199304/

34. for busting rhymes
http://www.flickr.com/photos/goincase/4648495800

35. for performance
http://www.flickr.com/photos/velorowdy/3094372611

36. for couples
http://www.flickr.com/photos/iwona_kellie/4328462390

37. for explorers
http://www.flickr.com/photos/wanderingseoul61/2474989813

38. for insomniacs
http://www.flickr.com/photos/krossbow/4509414056

39. for motivation
http://www.flickr.com/photos/bp6316/3442435685

40. for the moment
http://www.flickr.com/photos/kidperez/3406400847

41. for self-improvement
http://www.flickr.com/photos/joeshlabotnik/1767685092

42. for the morning commute
http://www.flickr.com/photos/anniemole/4732863210

43. for afternoon coffee
http://www.flickr.com/photos/thms/4494601615

44. for the man
behind the counter
http://www.flickr.com/photos/cogdog/4031808064

45. for directors
http://www.flickr.com/photos/vancouverfilmschool/4884024279

46. for builders
http://www.flickr.com/photos/waynenf/3725048901

47. for scientists
http://www.flickr.com/photos/soilscience/5094339345

48. for doctors
http://www.flickr.com/photos/thenationalguard/3839510965

49. for everyone
http://www.flickr.com/photos/36176995@N05/3343552223

50. your ideas here a blank canvas

51. but it’s not just about...

53. Bluebird oPhone Spice ZTE G’Five Nexian Huawei Oppo
expect many more manufacturers and a few more platforms to emerge...

54. ...remember Metcalfe’s Law*
within limits
*http://gigaom.com/2010/03/12/what-if-metcalfe’s-law-is-wrong/

55. ...the value of a network is proportional
to the square of the number of
connected users of the system...
”
http://en.wikipedia.org/wiki/Metcalfe's_law

56. stop worrying +
learn to love the web
http://www.flickr.com/photos/altemark/39593706

57. APIs = opportunities
build connections
http://www.flickr.com/photos/28481088@N00/756338485

58. the web is the platform...
Orange says UK mobile users prefer browsers to apps
http://www.marketingweek.co.uk/disciplines/digital/news/orange-say-uk-mobile-users-prefer-browsers-to-apps/3018951.article

59. web
start here

60. web
on the web...

61. us
web
at the centre of the ecosystem...

62. us
web
...and make bloody amazing things!

63. us
them
web
them
...but enable them to connect with us via open APIs

64. us
them
them
web
them
them
them
extend your reach to other platforms through 3rd parties...

65. us
them
them
web
them
them
them
“...we’re better, connected” - O2 marketing

66. us
them
them
web
them
them
them
common feature
...and don’t forget the browser!

67. Not every mobile device will have
your app on it, but every mobile
device will have a browser. – @grigs
”
and SMS!
Developing a Progressive Mobile Strategy
http://www.dmolsen.com/mobile-in-higher-ed/?p=123

68. ...many mobile device users appear
to think browsers offer the better
user experience.
”
Comscore Study: Mobile Users Prefer Browsers Over Apps
http://www.wirelessduniya.com/2010/10/27/comscore-studymobile-users-prefer-browsers-over-apps/

69. it’s not the device people are after...

70. ...it’s all the things the device enables.

71. Making Future Magic: light painting with the iPad
http://berglondon.com/blog/2010/09/14/magic-ipad-light-painting/
http://www.flickr.com/photos/pheezy/4994115989/

72. thank you
hello@yiibu.com
http://www.slideshare.net/bryanrieger/some-kind-of-wonderful