This is a joint project for our subject Strategic Management.

1. 1 | P a g e

2. 2 | P a g e
The circle signifies the never ending business and prosperity
The color pink opens the mind of every consumer
5 lines signifies he hierarchy of the business
 1st line signifies for the VALUED CUSTOMER
 2nd line signifies TOP MANAGEMENT
 3rd line signifies MIDDLE MANAGEMENT
 4t line signifies WORKFORCE
 5th line signifies ON FIELD WORKFORCE

3. 3 | P a g e
 The company is committed to offer the most quality mobile phones.
 Affordability is our vital concern.
 Our customer shall feel comfortable and trendy during the encounter.
 The company practices Total Quality Management.
 Innovative creations that will suit the needs and preferences of our customers are also a vital concern.
 To continually upgrade its service with the latest technology for the better service experience for our valued consumers.
 To provide globally competitive mobile phone products that can compete with international competitor brands.
 To establish brand loyalty to the buying public.
To provide accessibly the phones which are trendy, affordable
and on the outmost quality.
Be the leading mobile phone provider worldwide.

4. 4 | P a g e
STRENGTHS:
Management type: HORIZONTAL TYPE MANAGEMENT
EMPLOYEES:
Top management:
 Consist of well-known experienced management officers from different field of expertise.
 Equipped with competence with regards to telecommunication
Middle management:
 Experienced technically in the field of people management.
 Can execute authority from top management regulations
 Friendly and approachable to workforces.
Workforce:
 Office staffs – friendly and reliable fresh graduates of Bachelor of Science in Mass Communication.
 Engineers (electrical & electronics) – licensed and innovative visionaries.
 Information Technology Specialists – experienced I.T professionals and programmers.
 On field – trained with marketing knowledge, loyal and reliable.
 Employees are given incentives to encourage hard work.
FACILITIES:
 Over 450 Branches of concept stores and kiosk nationwide.
 4 Manufacturing Factories located in the Philippines.

5. 5 | P a g e
WEAKNESSES
Services offered
 Not yet perfected due to the lapses from the feasibility study
 Does not support 4g connectivity
Facility
 A number of thriving concept stores in Mindanao due to completion in market share.
OPPORTUNITIES
 SMART Telecommunication Company offers to buy the 51 % share of the company.
 Myanmar is open for our company to venture.
THREATS
 Local mobile phone companies are giving black propaganda against our company.

6. 6 | P a g e
TALE MOBILE
CALENDAR OF ACTIVITIES
FOR THE YEAR 2015 (January - June)
JANUARY
4th monthly Quality Inspection (FACTORY)
7th signing of endorsers
28th Barangay Caravan
FEBRUARY
4th monthly Quality Inspection (FACTORY)
14th TALE of Love promo
18th hiring of applicants (FACTORY, CONCEPT STORES)
23rd orientation for newly hired employees
28th Barangay Caravan
MARCH
4th monthly Quality Inspection (FACTORY)
16th TALE mobile phone new unit release
28th Barangay Caravan
APRIL
4th monthly Quality Inspection (FACTORY)
12th summer discount bazaar
28th Barangay Caravan
MAY
4th monthly Quality Inspection (FACTORY)
28th Barangay Caravan
JUNE
4th monthly Quality Inspection (FACTORY)
8th operation linis bayanihan school ni Juan
28th Barangay Caravan

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TALE MOBILE
CALENDAR OF ACTIVITIES
FOR THE YEAR 2015 (July - December)
JULY
4th monthly Quality Inspection (FACTORY)
28th Barangay Caravan
AUGUST
4th monthly Quality Inspection (FACTORY)
18th hiring of applicants (FACTORY, CONCEPT STORES)
23rd orientation for newly hired employees
28th Barangay Caravan
SEPTEMBER
4th monthly Quality Inspection (FACTORY)
28th Barangay Caravan
OCTOBER
4th monthly Quality Inspection (FACTORY)
28th Barangay Caravan
NOVEMBER
1st TALEs of horror promo
4th monthly Quality Inspection (FACTORY)
28th Barangay Caravan
DECEMBER
4th monthly Quality Inspection (FACTORY)
25th Christmas price dropdown sale
28th Barangay Caravan

8. 8 | P a g e
Monthly Quality Inspection (FACTORY)
PROGRAM FLOW & INFO
DATE: Every 4th day of the month
LOCATION: Regional TALE Manufacturing Factories
TIME ALLOCATED: 9:00 – 3:00 pm (6 hours)
BUDGET ALLOCATED:
 ₱ 135,000.00 (monthly)
DESCRIPTION:
 To insure that all facilities in the Manufacturing Factories of TALE Mobile is up to date and competent to provide accessibly the phones which are trendy, affordable and on the outmost quality
PEOPLE INVOLVE:
 TALE Executives
 Regional Inspection Officers
START DESCRIPTION 9:00 – 10:00 am
Raw Material Quality Inspection 10:00 – 11:00 am Machinery Inspection
11:00 – 12:00 nn
Lunch Break 12:00 – 1:00 pm Assembly Area Inspection
1:00 – 2:00 pm
Packaging Zone Evaluation 2:00 – 3:00 pm Quality Management Evaluation
END

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Signing of Endorsers
PROGRAM FLOW & INFO
DATE: 7th day of January 2015
LOCATION: Bayview Park Hotel, 1118 Roxas Blvd, Ermita, Manila, Metro Manila
TIME ALLOCATED: 4:00 – 6:00 pm (2 hours)
DESCRIPTION:
 Signing of TALE Mobile’s new product endorsers; Nadine Lustre & James Reid
BUDGET ALLOCATED:
 ₱ 2,000,000.00 (contract)
 ₱ 50,000.00 (venue)
PEOPLE INVOLVE:
 Nadine Lustre & James Reid (New TALE endorsers)
 TALE Executives
START DESCRIPTION 2:00 – 3:00 pm Venue Preparation 3:00 – 3:30 pm Press Briefing 3:30 – 4:00 pm Arrival of the TALE Executives and Endorsers 4:00 – 4:30 pm Start of the program 4;30 – 4:45 pm Signing of the contract of the endorsers and executives 4:45 – 5:35 pm Press Conference 5:35 – 6;00 pm Pictorial with the executives and press END

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Barangay Caravan
PROGRAM FLOW & INFO
DATE: Every 28th day of the month
LOCATION:
TIME ALLOCATED: 3:00 – 4:30 pm (1 and ½ hour)
DESCRIPTION:
 A promotional event that will be held at various loaclities in the country to promote TALE Mobile phone, w/endorsers Nadine Lustre & James Reid
BUDGET ALLOCATED:
 ₱ 150,000.00 (venue)
PEOPLE INVOLVE:
 Nadine Lustre & James Reid For the month of: Place: For the month of: Place:
January
Quezon
July
Lanao del Norte February Davao August Samar
March
Surigao del Sur
September
Bukidnon April Leyte October Cagayan de Oro
May
Aurora
November
Cotabato June Sarangani December Bohol START DESCRIPTION 1:00 – 3:00 pm Venue Preparation 3:00 – 3:30 pm Nadine Lustre & James Reid Perform 3:30 – 4:00 pm Nadine Lustre & James Reid Talks about TALE Mobile 4:00 – 4:30 pm Nadine Lustre & James Reid Pictorial with the fans

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TALE of Love
PROGRAM FLOW & INFO
DATE: 14th day of February 2015
LOCATION: Mall of Asia Arena
TIME ALLOCATED: 5:00 – 8:00 pm (3 hours)
DESCRIPTION:
 A valentines promotional event of TALE Mobile where couples are invited to come celebrate valentines with TALE Mobile and have a chance a phone to win a mobile phone unit of
BUDGET ALLOCATED:
 ₱ 200,000.00
PEOPLE INVOLVE:
 Nadine Lustre & James Reid (TALE endorsers) with Vice Ganda (Guest Emcee)
 Couples are anticipated to come START DESCRIPTION 1:00 – 5:00 pm Venue Preparation 5:00 – 5:30 pm Pre – show with Vice Ganda 5:30 – 6:00 pm Games with the audience 6:00 – 6:30 pm Nadine Lustre & James Reid entertains the crowd 6;30 – 7:00 pm Accouchement of the winners of new TALE Mobile phones 7:00 – 7:30 pm Vice Ganda with Nadine Lustre & James Reid talks about TALE 7:30 – 8;00 pm Finale performance of TALE endorsers with a Valentines Theme END

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Hiring of Applicants (Factory, Concept Stores)
PROGRAM FLOW & INFO
DATE: 18th day of February & August 2015
LOCATION: TALE Mobile’s Human Resource Department
TIME ALLOCATED: 8:00 am – 6:00 pm (10 hours)
DESCRIPTION:
 The hiring of new applicants for the TALE Mobile company
BUDGET ALLOCATED:
 ₱ 40,000.00
PEOPLE INVOLVE:
 Human Resource Executives
 Applicants
START DESCRIPTION 8:00- 9:30 am Preparation of venue 9:40- 11:40 am First batch interview 11:40- 1:30 am Lunch break 1:30 – 3:30 pm Second batch interview 3:30- 3:40 pm Break 3:40 – 5:40 pm Last batch interview 5:40 – 6:00 pm Ending preparation END

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Orientation of Newly Hired Employees
PROGRAM FLOW & INFO
DATE: 23rd day of February & August 2015
LOCATION: TALE Human Resource Department
TIME ALLOCATED: 8:00 am – 6:00 pm (10 hours)
DESCRIPTION:
 Orientation of newly hired employees of TALE Mobile company
BUDGET ALLOCATED:
 ₱ 50,000.00
PEOPLE INVOLVE:
 Human Resource Executives & Applicants START DESCRIPTION 8:00 – 9:00 am Registration of delegates 9:00 – 10:00 am Inspirational talk of speaker one 10:00 – 11:00 am Don’ts and dos talk 11:00 – 11:30 am Open forum 11:30 – 12:30 pm Lunch break with free lunch 12:30 – 2:00 pm Recreational activity / team building 2:00 – 3:00 pm Reasons for hard work talk 3:00- 4:00 pm Discussion of benefits and incentives from the company talk 4:00 – 5:30 pm Recreational activity 5:30- 6:00 pm Signing of contract and commitment oat
END

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TALE Mobile New Unit Release
PROGRAM FLOW & INFO
DATE: 16th day of March 2015
LOCATION: Manila Hotel
TIME ALLOCATED: 6:00 – 9:00 pm (3 hours)
DESCRIPTION:
 Introduction of the new mobile phone units of TALE Mobile
BUDGET ALLOCATED:
 ₱ 75,000.00
PEOPLE INVOLVE:
 TALE Executives
 Elites of the society
 Mobile Phone critiques and press
START DESCRIPTION 2:00 – 5:30 pm Venue Preparations 5:30 – 6:00 pm Arrival of the guest and TALE executives 6:00 – 6:30 am Program opening with the TALE Mobile Executives 6:30 – 7:00 am The unveiling of the new TALE Mobile phone units 7:00 – 8:00 am Press Conference 8:30 – 9:00 pm Mini entertainment program END

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Summer Discount Bazaar
PROGRAM FLOW & INFO
DATE: 12th day of April 2015
LOCATION: Mall of Asia
TIME ALLOCATED: 8:00 am – 7:00 pm (11 hours)
DESCRIPTION:
 Special Promo Prices of selected TALE Mobile units
BUDGET ALLOCATED:
 ₱ 25,000.00
PEOPLE INVOLVE:
 TALE Mobile’s Sales person
START DESCRIPTION 7:00 – 8:00 am Venue Preparations 8:00 – 12:00 nn TALE Mobile bazaar display 12:00 – 1:00 pm Lunch Break 1:00 – 7:00 pm TALE Mobile bazaar display END

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Operation Linis Bayanihan School Ni Juan
PROGRAM FLOW & INFO
DATE: 8th day of June 2015
LOCATION: Public Elementary Schools (selected public schools nationwide)
TIME ALLOCATED: 8:00 am – 12:00 nn (3 hours)
DESCRIPTION:
 A humanitarian activity that will be sponsored by TALE Mobile in partnership of Department of Education in the remodeling of selected public school in the Philippines
BUDGET ALLOCATED:
 ₱ 150,000.00
PEOPLE INVOLVE:
 TALE Mobile Regional Executives
 Department of Education representatives
 Public School Heads
 Public School Parents
START DESCRIPTION 8:00 – 8:30 am Talk of the Head, Executives from TALE Mobile and Dept. Ed 8:30 – 11:45 nn Operation Bayanihan School Ni Juan activity 11:45 – 12:00 pm Giving of Certificates of the participants END

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TALEs of Horror Promo
PROGRAM FLOW & INFO
DATE: 1st day of November 2015
LOCATION: Mall of Asia
TIME ALLOCATED: 6:00 pm – 8:00 pm (2 hours)
DESCRIPTION:
 A costume Halloween promotional activity of TALE Mobile where the best costume will win a TALE Mobile phone
BUDGET ALLOCATED:
 ₱ 85,000.00
PEOPLE INVOLVE:
 TALE Mobile Marketing executives
 Nadine Lustre & James Reid (TALE Mobile endorsers)
 Cos-players (Halloween Themed)
START DESCRIPTION 2:00 – 6:00 pm Venue Preparations 6:00 – 6:30 pm Opening Remarks of the TALE Mobile marketing executives 6:30 –7:00 pm TALE Mobile endorsers performance (Halloween Themed) 7:00 –7:30 pm The announcement of the Best Cos-players winner 7:30 –8:00 pm The cos-players pictorial with TALE Mobile endorsers END

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Christmas Price Dropdown Sale
PROGRAM FLOW & INFO
DATE: 25th day of December 2015
LOCATION: Mall of Asia
TIME ALLOCATED: 8:00 am – 7:00 pm (11 hours)
DESCRIPTION:
 Special Promo Prices of selected TALE Mobile units
BUDGET ALLOCATED:
 ₱ 25,000.00
PEOPLE INVOLVE:
 TALE Mobile’s Sales person
START DESCRIPTION 7:00 – 8:00 am Venue Preparations 8:00 – 12:00 nn TALE Mobile Christmas bazaar display 12:00 – 1:00 pm Lunch Break 1:00 – 7:00 pm TALE Mobile Christmas bazaar display END

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BUDGET FOR ACTIVITIES OF
TALE MOBILE FOR THE YEAR 2015
NAME OF THE EVENT
BUDGET ALLOCATED Monthly Quality Inspection (FACTORY) ₱ 135,000.00
Signing of Endorsers
₱ 2,000,000.00 (contract) ₱ 50,000.00 (venue)
Barangay Caravan
₱ 150,000.00 TALE of Love ₱ 200,000.00
Hiring of Applicants (Factory, Concept Stores)
₱ 40,000.00 Orientation of Newly Hired Employees ₱ 50,000.00
TALE Mobile New Unit Release
₱ 75,000.00 Summer Discount Bazaar ₱ 25,000.00
Operation Linis Bayanihan School Ni Juan
₱ 150,000.00 TALEs of Horror Promo ₱ 85,000.00
Christmas Price Dropdown Sale
₱ 25,000.00 TOTAL BUDGET ALLOCATED ₱ 2,985,000.00
THE TOTAL BUDGET OF tale Mobile for the YEAR 2015: ₱ 2,985,000.00