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1 | P a g e
2 | P a g e 
The circle signifies the never ending business and prosperity 
The color pink opens the mind of every consume...
3 | P a g e 
 The company is committed to offer the most quality mobile phones. 
 Affordability is our vital concern. 
...
4 | P a g e 
STRENGTHS: 
Management type: HORIZONTAL TYPE MANAGEMENT 
EMPLOYEES: 
Top management: 
 Consist of well-known...
5 | P a g e 
WEAKNESSES 
Services offered 
 Not yet perfected due to the lapses from the feasibility study 
 Does not su...
6 | P a g e 
TALE MOBILE 
CALENDAR OF ACTIVITIES 
FOR THE YEAR 2015 (January - June) 
JANUARY 
4th monthly Quality Inspect...
7 | P a g e 
TALE MOBILE 
CALENDAR OF ACTIVITIES 
FOR THE YEAR 2015 (July - December) 
JULY 
4th monthly Quality Inspectio...
8 | P a g e 
Monthly Quality Inspection (FACTORY) 
PROGRAM FLOW & INFO 
DATE: Every 4th day of the month 
LOCATION: Region...
9 | P a g e 
Signing of Endorsers 
PROGRAM FLOW & INFO 
DATE: 7th day of January 2015 
LOCATION: Bayview Park Hotel, 1118 ...
10 | P a g e 
Barangay Caravan 
PROGRAM FLOW & INFO 
DATE: Every 28th day of the month 
LOCATION: 
TIME ALLOCATED: 3:00 – ...
11 | P a g e 
TALE of Love 
PROGRAM FLOW & INFO 
DATE: 14th day of February 2015 
LOCATION: Mall of Asia Arena 
TIME ALLOC...
12 | P a g e 
Hiring of Applicants (Factory, Concept Stores) 
PROGRAM FLOW & INFO 
DATE: 18th day of February & August 201...
13 | P a g e 
Orientation of Newly Hired Employees 
PROGRAM FLOW & INFO 
DATE: 23rd day of February & August 2015 
LOCATIO...
14 | P a g e 
TALE Mobile New Unit Release 
PROGRAM FLOW & INFO 
DATE: 16th day of March 2015 
LOCATION: Manila Hotel 
TIM...
15 | P a g e 
Summer Discount Bazaar 
PROGRAM FLOW & INFO 
DATE: 12th day of April 2015 
LOCATION: Mall of Asia 
TIME ALLO...
16 | P a g e 
Operation Linis Bayanihan School Ni Juan 
PROGRAM FLOW & INFO 
DATE: 8th day of June 2015 
LOCATION: Public ...
17 | P a g e 
TALEs of Horror Promo 
PROGRAM FLOW & INFO 
DATE: 1st day of November 2015 
LOCATION: Mall of Asia 
TIME ALL...
18 | P a g e 
Christmas Price Dropdown Sale 
PROGRAM FLOW & INFO 
DATE: 25th day of December 2015 
LOCATION: Mall of Asia ...
19 | P a g e 
BUDGET FOR ACTIVITIES OF 
TALE MOBILE FOR THE YEAR 2015 
NAME OF THE EVENT 
BUDGET ALLOCATED Monthly Quality...
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Marketing Plan (TALE Mobile)

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This is a joint project for our subject Strategic Management.

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Marketing Plan (TALE Mobile)

  1. 1. 1 | P a g e
  2. 2. 2 | P a g e The circle signifies the never ending business and prosperity The color pink opens the mind of every consumer 5 lines signifies he hierarchy of the business  1st line signifies for the VALUED CUSTOMER  2nd line signifies TOP MANAGEMENT  3rd line signifies MIDDLE MANAGEMENT  4t line signifies WORKFORCE  5th line signifies ON FIELD WORKFORCE
  3. 3. 3 | P a g e  The company is committed to offer the most quality mobile phones.  Affordability is our vital concern.  Our customer shall feel comfortable and trendy during the encounter.  The company practices Total Quality Management.  Innovative creations that will suit the needs and preferences of our customers are also a vital concern.  To continually upgrade its service with the latest technology for the better service experience for our valued consumers.  To provide globally competitive mobile phone products that can compete with international competitor brands.  To establish brand loyalty to the buying public. To provide accessibly the phones which are trendy, affordable and on the outmost quality. Be the leading mobile phone provider worldwide.
  4. 4. 4 | P a g e STRENGTHS: Management type: HORIZONTAL TYPE MANAGEMENT EMPLOYEES: Top management:  Consist of well-known experienced management officers from different field of expertise.  Equipped with competence with regards to telecommunication Middle management:  Experienced technically in the field of people management.  Can execute authority from top management regulations  Friendly and approachable to workforces. Workforce:  Office staffs – friendly and reliable fresh graduates of Bachelor of Science in Mass Communication.  Engineers (electrical & electronics) – licensed and innovative visionaries.  Information Technology Specialists – experienced I.T professionals and programmers.  On field – trained with marketing knowledge, loyal and reliable.  Employees are given incentives to encourage hard work. FACILITIES:  Over 450 Branches of concept stores and kiosk nationwide.  4 Manufacturing Factories located in the Philippines.
  5. 5. 5 | P a g e WEAKNESSES Services offered  Not yet perfected due to the lapses from the feasibility study  Does not support 4g connectivity Facility  A number of thriving concept stores in Mindanao due to completion in market share. OPPORTUNITIES  SMART Telecommunication Company offers to buy the 51 % share of the company.  Myanmar is open for our company to venture. THREATS  Local mobile phone companies are giving black propaganda against our company.
  6. 6. 6 | P a g e TALE MOBILE CALENDAR OF ACTIVITIES FOR THE YEAR 2015 (January - June) JANUARY 4th monthly Quality Inspection (FACTORY) 7th signing of endorsers 28th Barangay Caravan FEBRUARY 4th monthly Quality Inspection (FACTORY) 14th TALE of Love promo 18th hiring of applicants (FACTORY, CONCEPT STORES) 23rd orientation for newly hired employees 28th Barangay Caravan MARCH 4th monthly Quality Inspection (FACTORY) 16th TALE mobile phone new unit release 28th Barangay Caravan APRIL 4th monthly Quality Inspection (FACTORY) 12th summer discount bazaar 28th Barangay Caravan MAY 4th monthly Quality Inspection (FACTORY) 28th Barangay Caravan JUNE 4th monthly Quality Inspection (FACTORY) 8th operation linis bayanihan school ni Juan 28th Barangay Caravan
  7. 7. 7 | P a g e TALE MOBILE CALENDAR OF ACTIVITIES FOR THE YEAR 2015 (July - December) JULY 4th monthly Quality Inspection (FACTORY) 28th Barangay Caravan AUGUST 4th monthly Quality Inspection (FACTORY) 18th hiring of applicants (FACTORY, CONCEPT STORES) 23rd orientation for newly hired employees 28th Barangay Caravan SEPTEMBER 4th monthly Quality Inspection (FACTORY) 28th Barangay Caravan OCTOBER 4th monthly Quality Inspection (FACTORY) 28th Barangay Caravan NOVEMBER 1st TALEs of horror promo 4th monthly Quality Inspection (FACTORY) 28th Barangay Caravan DECEMBER 4th monthly Quality Inspection (FACTORY) 25th Christmas price dropdown sale 28th Barangay Caravan
  8. 8. 8 | P a g e Monthly Quality Inspection (FACTORY) PROGRAM FLOW & INFO DATE: Every 4th day of the month LOCATION: Regional TALE Manufacturing Factories TIME ALLOCATED: 9:00 – 3:00 pm (6 hours) BUDGET ALLOCATED:  ₱ 135,000.00 (monthly) DESCRIPTION:  To insure that all facilities in the Manufacturing Factories of TALE Mobile is up to date and competent to provide accessibly the phones which are trendy, affordable and on the outmost quality PEOPLE INVOLVE:  TALE Executives  Regional Inspection Officers START DESCRIPTION 9:00 – 10:00 am Raw Material Quality Inspection 10:00 – 11:00 am Machinery Inspection 11:00 – 12:00 nn Lunch Break 12:00 – 1:00 pm Assembly Area Inspection 1:00 – 2:00 pm Packaging Zone Evaluation 2:00 – 3:00 pm Quality Management Evaluation END
  9. 9. 9 | P a g e Signing of Endorsers PROGRAM FLOW & INFO DATE: 7th day of January 2015 LOCATION: Bayview Park Hotel, 1118 Roxas Blvd, Ermita, Manila, Metro Manila TIME ALLOCATED: 4:00 – 6:00 pm (2 hours) DESCRIPTION:  Signing of TALE Mobile’s new product endorsers; Nadine Lustre & James Reid BUDGET ALLOCATED:  ₱ 2,000,000.00 (contract)  ₱ 50,000.00 (venue) PEOPLE INVOLVE:  Nadine Lustre & James Reid (New TALE endorsers)  TALE Executives START DESCRIPTION 2:00 – 3:00 pm Venue Preparation 3:00 – 3:30 pm Press Briefing 3:30 – 4:00 pm Arrival of the TALE Executives and Endorsers 4:00 – 4:30 pm Start of the program 4;30 – 4:45 pm Signing of the contract of the endorsers and executives 4:45 – 5:35 pm Press Conference 5:35 – 6;00 pm Pictorial with the executives and press END
  10. 10. 10 | P a g e Barangay Caravan PROGRAM FLOW & INFO DATE: Every 28th day of the month LOCATION: TIME ALLOCATED: 3:00 – 4:30 pm (1 and ½ hour) DESCRIPTION:  A promotional event that will be held at various loaclities in the country to promote TALE Mobile phone, w/endorsers Nadine Lustre & James Reid BUDGET ALLOCATED:  ₱ 150,000.00 (venue) PEOPLE INVOLVE:  Nadine Lustre & James Reid For the month of: Place: For the month of: Place: January Quezon July Lanao del Norte February Davao August Samar March Surigao del Sur September Bukidnon April Leyte October Cagayan de Oro May Aurora November Cotabato June Sarangani December Bohol START DESCRIPTION 1:00 – 3:00 pm Venue Preparation 3:00 – 3:30 pm Nadine Lustre & James Reid Perform 3:30 – 4:00 pm Nadine Lustre & James Reid Talks about TALE Mobile 4:00 – 4:30 pm Nadine Lustre & James Reid Pictorial with the fans
  11. 11. 11 | P a g e TALE of Love PROGRAM FLOW & INFO DATE: 14th day of February 2015 LOCATION: Mall of Asia Arena TIME ALLOCATED: 5:00 – 8:00 pm (3 hours) DESCRIPTION:  A valentines promotional event of TALE Mobile where couples are invited to come celebrate valentines with TALE Mobile and have a chance a phone to win a mobile phone unit of BUDGET ALLOCATED:  ₱ 200,000.00 PEOPLE INVOLVE:  Nadine Lustre & James Reid (TALE endorsers) with Vice Ganda (Guest Emcee)  Couples are anticipated to come START DESCRIPTION 1:00 – 5:00 pm Venue Preparation 5:00 – 5:30 pm Pre – show with Vice Ganda 5:30 – 6:00 pm Games with the audience 6:00 – 6:30 pm Nadine Lustre & James Reid entertains the crowd 6;30 – 7:00 pm Accouchement of the winners of new TALE Mobile phones 7:00 – 7:30 pm Vice Ganda with Nadine Lustre & James Reid talks about TALE 7:30 – 8;00 pm Finale performance of TALE endorsers with a Valentines Theme END
  12. 12. 12 | P a g e Hiring of Applicants (Factory, Concept Stores) PROGRAM FLOW & INFO DATE: 18th day of February & August 2015 LOCATION: TALE Mobile’s Human Resource Department TIME ALLOCATED: 8:00 am – 6:00 pm (10 hours) DESCRIPTION:  The hiring of new applicants for the TALE Mobile company BUDGET ALLOCATED:  ₱ 40,000.00 PEOPLE INVOLVE:  Human Resource Executives  Applicants START DESCRIPTION 8:00- 9:30 am Preparation of venue 9:40- 11:40 am First batch interview 11:40- 1:30 am Lunch break 1:30 – 3:30 pm Second batch interview 3:30- 3:40 pm Break 3:40 – 5:40 pm Last batch interview 5:40 – 6:00 pm Ending preparation END
  13. 13. 13 | P a g e Orientation of Newly Hired Employees PROGRAM FLOW & INFO DATE: 23rd day of February & August 2015 LOCATION: TALE Human Resource Department TIME ALLOCATED: 8:00 am – 6:00 pm (10 hours) DESCRIPTION:  Orientation of newly hired employees of TALE Mobile company BUDGET ALLOCATED:  ₱ 50,000.00 PEOPLE INVOLVE:  Human Resource Executives & Applicants START DESCRIPTION 8:00 – 9:00 am Registration of delegates 9:00 – 10:00 am Inspirational talk of speaker one 10:00 – 11:00 am Don’ts and dos talk 11:00 – 11:30 am Open forum 11:30 – 12:30 pm Lunch break with free lunch 12:30 – 2:00 pm Recreational activity / team building 2:00 – 3:00 pm Reasons for hard work talk 3:00- 4:00 pm Discussion of benefits and incentives from the company talk 4:00 – 5:30 pm Recreational activity 5:30- 6:00 pm Signing of contract and commitment oat END
  14. 14. 14 | P a g e TALE Mobile New Unit Release PROGRAM FLOW & INFO DATE: 16th day of March 2015 LOCATION: Manila Hotel TIME ALLOCATED: 6:00 – 9:00 pm (3 hours) DESCRIPTION:  Introduction of the new mobile phone units of TALE Mobile BUDGET ALLOCATED:  ₱ 75,000.00 PEOPLE INVOLVE:  TALE Executives  Elites of the society  Mobile Phone critiques and press START DESCRIPTION 2:00 – 5:30 pm Venue Preparations 5:30 – 6:00 pm Arrival of the guest and TALE executives 6:00 – 6:30 am Program opening with the TALE Mobile Executives 6:30 – 7:00 am The unveiling of the new TALE Mobile phone units 7:00 – 8:00 am Press Conference 8:30 – 9:00 pm Mini entertainment program END
  15. 15. 15 | P a g e Summer Discount Bazaar PROGRAM FLOW & INFO DATE: 12th day of April 2015 LOCATION: Mall of Asia TIME ALLOCATED: 8:00 am – 7:00 pm (11 hours) DESCRIPTION:  Special Promo Prices of selected TALE Mobile units BUDGET ALLOCATED:  ₱ 25,000.00 PEOPLE INVOLVE:  TALE Mobile’s Sales person START DESCRIPTION 7:00 – 8:00 am Venue Preparations 8:00 – 12:00 nn TALE Mobile bazaar display 12:00 – 1:00 pm Lunch Break 1:00 – 7:00 pm TALE Mobile bazaar display END
  16. 16. 16 | P a g e Operation Linis Bayanihan School Ni Juan PROGRAM FLOW & INFO DATE: 8th day of June 2015 LOCATION: Public Elementary Schools (selected public schools nationwide) TIME ALLOCATED: 8:00 am – 12:00 nn (3 hours) DESCRIPTION:  A humanitarian activity that will be sponsored by TALE Mobile in partnership of Department of Education in the remodeling of selected public school in the Philippines BUDGET ALLOCATED:  ₱ 150,000.00 PEOPLE INVOLVE:  TALE Mobile Regional Executives  Department of Education representatives  Public School Heads  Public School Parents START DESCRIPTION 8:00 – 8:30 am Talk of the Head, Executives from TALE Mobile and Dept. Ed 8:30 – 11:45 nn Operation Bayanihan School Ni Juan activity 11:45 – 12:00 pm Giving of Certificates of the participants END
  17. 17. 17 | P a g e TALEs of Horror Promo PROGRAM FLOW & INFO DATE: 1st day of November 2015 LOCATION: Mall of Asia TIME ALLOCATED: 6:00 pm – 8:00 pm (2 hours) DESCRIPTION:  A costume Halloween promotional activity of TALE Mobile where the best costume will win a TALE Mobile phone BUDGET ALLOCATED:  ₱ 85,000.00 PEOPLE INVOLVE:  TALE Mobile Marketing executives  Nadine Lustre & James Reid (TALE Mobile endorsers)  Cos-players (Halloween Themed) START DESCRIPTION 2:00 – 6:00 pm Venue Preparations 6:00 – 6:30 pm Opening Remarks of the TALE Mobile marketing executives 6:30 –7:00 pm TALE Mobile endorsers performance (Halloween Themed) 7:00 –7:30 pm The announcement of the Best Cos-players winner 7:30 –8:00 pm The cos-players pictorial with TALE Mobile endorsers END
  18. 18. 18 | P a g e Christmas Price Dropdown Sale PROGRAM FLOW & INFO DATE: 25th day of December 2015 LOCATION: Mall of Asia TIME ALLOCATED: 8:00 am – 7:00 pm (11 hours) DESCRIPTION:  Special Promo Prices of selected TALE Mobile units BUDGET ALLOCATED:  ₱ 25,000.00 PEOPLE INVOLVE:  TALE Mobile’s Sales person START DESCRIPTION 7:00 – 8:00 am Venue Preparations 8:00 – 12:00 nn TALE Mobile Christmas bazaar display 12:00 – 1:00 pm Lunch Break 1:00 – 7:00 pm TALE Mobile Christmas bazaar display END
  19. 19. 19 | P a g e BUDGET FOR ACTIVITIES OF TALE MOBILE FOR THE YEAR 2015 NAME OF THE EVENT BUDGET ALLOCATED Monthly Quality Inspection (FACTORY) ₱ 135,000.00 Signing of Endorsers ₱ 2,000,000.00 (contract) ₱ 50,000.00 (venue) Barangay Caravan ₱ 150,000.00 TALE of Love ₱ 200,000.00 Hiring of Applicants (Factory, Concept Stores) ₱ 40,000.00 Orientation of Newly Hired Employees ₱ 50,000.00 TALE Mobile New Unit Release ₱ 75,000.00 Summer Discount Bazaar ₱ 25,000.00 Operation Linis Bayanihan School Ni Juan ₱ 150,000.00 TALEs of Horror Promo ₱ 85,000.00 Christmas Price Dropdown Sale ₱ 25,000.00 TOTAL BUDGET ALLOCATED ₱ 2,985,000.00 THE TOTAL BUDGET OF tale Mobile for the YEAR 2015: ₱ 2,985,000.00
  • avonramiso

    Mar. 5, 2019
  • bryanoculam

    Oct. 27, 2014

This is a joint project for our subject Strategic Management.

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