Roger’s Diffusion of Innovations points out how
ideas and technology spread through cultures. The
ideas I thought of were portability, speed and
personal health for my vision. In a society that is
growing more and more connected annually, speed
and portability have become an asset all new
technologies must possess. Over the next decade,
these assets will grow even more important.
Critical Mass Theory,
which suggests we all play a
part in the advancement of
technology, also played a
part in how I see
technology developing over
the next decade. Although
not everyone can change
things drastically, the fact
that everyone’s voice can be
through the internet, radio,
magazines or television,
gives us all a chance to
make our technologies
bigger, stronger, and faster.
The Social Learning Theory is an interesting one in
the technological sense. SLT says we learn through
society what is acceptable/cool. How this can apply
to technology is although something may be more
effective, if it doesn’t have the right amount of
support, (political, celebrity, social) it can die a quick
The Uses and Gratifications Theory tells us people
seek media to fulfill needs they have. UGT doesn’t
tell us what media does to us, but what we do with
our media. This explains the popularity in reality
television. People that can’t live the lives they see on
TV can still watch other people live those lives.
6. Media and Technologies Influenced
All forms of media, fields, and technologies will be
influenced over the next decade. For this
presentation however, I’m going to look at a few that
apply to me directly:
7. Video Games
In the future, video games will become more and
more portable. People will want to take their games
with them; forcing gaming companies to produce
games that are graphically advanced yet accessible
on a cell phone or tablet.
Not like this
8. Video Games
As society takes more steps to get healthier as a whole,
video games will encourage more movement by the user,
something to combat the “couch potato” stereotype. Video
games will feel more like exercising than relaxing at times.
Some consoles, such as the Wii and Xbox 360 have already
developed games that require users to move around and
become more active in their game-playing experience.
More of this
Less of this
When I introduced the Uses
and Gratifications theory, I
talked about how it can
explain the popularity of
reality television. In the
future, reality television will
become even more ingrained
in our society. With so many
different characters, concepts
and ideas, one will only be able
to ask “What will they come up
According to the research, 75% of smart-TV owners who connect
their set to the Internet watch on-demand online programming
("Internet tv usage," 2012).With the growing number of internet
users and the ability to make TVs that connect to the internet,
the ability to share programs among users will become easier.
Want to show a friend a part of a show you saw on TV? Just clip
a video file from the show and send it directly to his TV!
Homer will have to put in
some overtime to get his
family a TV that can connect
to the internet
Television will also become more interactive. By
2005, DISH Network and DirecTV had already rolled
out ITV platforms in the US, with a combined
audience of 25 million viewers (Grant & Meadows,
2012). Did your favorite player just make a great
play? Instead of the broadcast forcing everyone to
watch a replay, a link will appear at the bottom of the
screen that will allow users to view a picture-in-
picture replay. Commentary and behind-the-scenes
material options will also be available if a user wants
to watch them.
Technology and education go
hand in hand. The technology
that is available in a school and
the progress that is made by the
students at that school is
something that is talked about
daily in newspapers and on the
news. As more options become
available for teachers to use, the
days of students all sitting in a
chair and rotting while a teacher
hopelessly tries to keep their
students’ attention are This never happened
numbered. in this class!
Florida public schools are expected to completely
adopt digital instruction materials by 2015 (Lee,
This is something to watch for in the future.
Although tablets can be expensive, the cost of
textbooks will be cheaper on tablets than traditional
books. Tablets will also give teachers more options
to teach students. Apps will play a major role in
teaching students in alternative forms, rather than
just reading a chapter in a book.
Classrooms are already becoming digital. With people
taking on more things in their lives, it is easier for
people to “go to school” over the internet. Video calls,
conferences and presentations will replace class
meetings and tangible, written reports.
Get with the times!
In conclusion, I think the biggest thing technology
will do for us in the next decade is make our lives
more accessible and easier. Although learning new
technologies and how to best use them is easier for
some than others, companies are striving to make
everything user friendly. Over the next decade some
of the things that are staples of our lives today will
cease to exist or will be changed to make our lives
easier than they are now—we hope.
Grant, A., & Meadows, J. (2012). Communication
technology update and fundamentals. (13th ed., p. 115).
New York, NY: Focal Press.
Internet tv usage growing. (2012, July 17). Retrieved
Lee, C. (2011, July 30). Florida school will be giving
students ipads instead of textbooks this year. Retrieved