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Market Linkages of Agricultural Product
Supply to the PNG Tourism Market
Sidney Suma
Country Manager - PNG
Agricultural products
Food Products
• Beverages (coffee, tea, cocoa,
coconut)
• Oils (coconut, palm)
• Fresh Produce (vegetables and fruits)
• Nuts (peanuts, galip, chest, okari,
pandanus, etc…)
• Spices
• Meat and fish
Non-food products
• Wood (craving, handicraft, furniture
• Miscellaneous (handicraft, jewellery,
fashion, trophies, cosmetics)
Tours/Experience
• Farm/factory visits
• Coffee shops
• Work experience
Tourism markets
Direct food consumption
• Restaurants
• Retail outlets
• Informal food serves (local
outlets, party, tour experience
Non-food outlets
• Craft markets
• Hotel kiosks
• Informal/road side sale
Exports
• Cruise destinations
• Duty free
• Personal consumption
Opportunities
• Exists for building or
finding new markets
or market linkages or
strengthening
existing linkages.
Challenges/Requirements
• Quality and quantity of
products
• Consistency of supply
• Transportation
particularly cost of
transportation
• Documented processes
(traceability)
• Food safety
• Biosecurity
Probable Solutions
• Processing (cocoa/chocolates, roast
coffee, spices, HVCPs)
• Easy access for coffee, tea and
chocolates
• Exports for personal consumption –
(NAQIA could provide at counter
services to facilitate exports at the
international airport)
• Increase availability to restaurants
and other retail outlets
• Institute local content policy -
encourage use of locally produced.
• Improve quality and post harvest
food handling process (HACCP
accreditation already started.
• Improve transportation and logistics
services
Some examples
Thank you

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PNG Agritourism Policy Setting Workshop 2019: Sidney Suma "Market Linkages of Agricultural Product Supply to the PNG Tourist Market"

  • 1. Market Linkages of Agricultural Product Supply to the PNG Tourism Market Sidney Suma Country Manager - PNG
  • 2. Agricultural products Food Products • Beverages (coffee, tea, cocoa, coconut) • Oils (coconut, palm) • Fresh Produce (vegetables and fruits) • Nuts (peanuts, galip, chest, okari, pandanus, etc…) • Spices • Meat and fish Non-food products • Wood (craving, handicraft, furniture • Miscellaneous (handicraft, jewellery, fashion, trophies, cosmetics) Tours/Experience • Farm/factory visits • Coffee shops • Work experience
  • 3. Tourism markets Direct food consumption • Restaurants • Retail outlets • Informal food serves (local outlets, party, tour experience Non-food outlets • Craft markets • Hotel kiosks • Informal/road side sale Exports • Cruise destinations • Duty free • Personal consumption
  • 4. Opportunities • Exists for building or finding new markets or market linkages or strengthening existing linkages.
  • 5. Challenges/Requirements • Quality and quantity of products • Consistency of supply • Transportation particularly cost of transportation • Documented processes (traceability) • Food safety • Biosecurity
  • 6. Probable Solutions • Processing (cocoa/chocolates, roast coffee, spices, HVCPs) • Easy access for coffee, tea and chocolates • Exports for personal consumption – (NAQIA could provide at counter services to facilitate exports at the international airport) • Increase availability to restaurants and other retail outlets • Institute local content policy - encourage use of locally produced. • Improve quality and post harvest food handling process (HACCP accreditation already started. • Improve transportation and logistics services