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Case RD Station: Escalando 
Agile e Lean na gestão 
completa de Produto 
Bruno Ghisi & Diego Pereira 
Agile Brazil 2014
Bruno Ghisi 
CTO 
@brunogh 
Diego Pereira 
Product Manager 
@diegoscp
Resultados 
Digitais 
.com.br
RD Station
2011
Series A
+1200 clientes 
+90 colaboradores
2014
Final 
de 
2013
hipóteses de 
negócio 
validadas
Desafio 2014 
crescimento 20% ao mês 
300 para 1.5k clientes 
6 para 24 devs (5 times)
Time de Produto 
+ 
Agilidade
Time de Negócios 
+ "gestão de 
projetos com 
segurança"
Ferramentas de 
gestão e dev 
conflitantes
Sem previsibilidade
Cultura do grito
Time de produto 
pequeno
A solução
Escalar Ágil 
Práticas 
Artefatos 
Cultura Lean e Ágil 
Estratégico, Tático, Operacional
Estratégico, Tático e Operacional 
ANTES 
Controle de WIP 
Processo desenhado (DoD) 
Orientação a Critérios de Sucesso 
Um...
Fechamento 
Lançamento 
Alpha Release 
Desenvolvimento 
Solução 
MVF 
Minimum Viable Feature 
Estudo & Benchmarking 
Estra...
Fechamento 
Lançamento 
Alpha Release 
Desenvolvimento 
Solução 
MVF 
Minimum Viable Feature 
Estudo & Benchmarking 
Busin...
Fechamento 
Lançamento 
Alpha Release 
Desenvolvimento 
Solução 
MVF 
Minimum Viable Feature 
Estudo & Benchmarking 
Busin...
Fechamento 
Lançamento 
Alpha Release 
Desenvolvimento 
Solução 
MVF 
Minimum Viable Feature 
Estudo & Benchmarking 
Busin...
Fechamento 
Lançamento 
Alpha Release 
Desenvolvimento 
Solução 
MVF 
Minimum Viable Feature 
Estudo & Benchmarking 
Busin...
Fechamento 
Lançamento 
Alpha Release 
Desenvolvimento 
Solução 
MVF 
Minimum Viable Feature 
Estudo & Benchmarking 
Busin...
Estratégico, Tático e Operacional 
Desenvolvimento 
Release 3 Release 2 Release 1 
S4 S3 S2 S1 
User Stories 
Release Atua...
Estratégico, Tático e Operacional 
S2
Os benefícios
LEAN 
Lean = Valor 
Redução de WIP 
Time-to-market baixo 
Tïmes focados e auto-gerenciáveis
Framework único 
Histórias -> KPIs de 
negócio 
Dev entendem do Negócio 
Negócio entende Dev 
TRANPARÊNCIA
Critérios de 
Sucesso -> 
Prioridades 
Previsibilidade 
das métricas de 
negócio
Have 
a 
beer!
Bruno Ghisi (@brunogh) 
Diego Pereira (@diegoscp) 
http://ShipIt.ResultadosDigitais.com. 
br
Agile Brazil 2014  - Case RD Station: escalando agile e lean na gestão completa de produto
Agile Brazil 2014  - Case RD Station: escalando agile e lean na gestão completa de produto
Agile Brazil 2014  - Case RD Station: escalando agile e lean na gestão completa de produto
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Agile Brazil 2014 - Case RD Station: escalando agile e lean na gestão completa de produto

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Case do RD Station (http://rdstation.com.br) sobre escalando agile e lean na gestão completa de produto

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Agile Brazil 2014 - Case RD Station: escalando agile e lean na gestão completa de produto

  1. 1. Case RD Station: Escalando Agile e Lean na gestão completa de Produto Bruno Ghisi & Diego Pereira Agile Brazil 2014
  2. 2. Bruno Ghisi CTO @brunogh Diego Pereira Product Manager @diegoscp
  3. 3. Resultados Digitais .com.br
  4. 4. RD Station
  5. 5. 2011
  6. 6. Series A
  7. 7. +1200 clientes +90 colaboradores
  8. 8. 2014
  9. 9. Final de 2013
  10. 10. hipóteses de negócio validadas
  11. 11. Desafio 2014 crescimento 20% ao mês 300 para 1.5k clientes 6 para 24 devs (5 times)
  12. 12. Time de Produto + Agilidade
  13. 13. Time de Negócios + "gestão de projetos com segurança"
  14. 14. Ferramentas de gestão e dev conflitantes
  15. 15. Sem previsibilidade
  16. 16. Cultura do grito
  17. 17. Time de produto pequeno
  18. 18. A solução
  19. 19. Escalar Ágil Práticas Artefatos Cultura Lean e Ágil Estratégico, Tático, Operacional
  20. 20. Estratégico, Tático e Operacional ANTES Controle de WIP Processo desenhado (DoD) Orientação a Critérios de Sucesso Um card = Um Épico DEPOIS
  21. 21. Fechamento Lançamento Alpha Release Desenvolvimento Solução MVF Minimum Viable Feature Estudo & Benchmarking Estratégico, Tático e Operacional Marketing BI (um épico) Business KPIs
  22. 22. Fechamento Lançamento Alpha Release Desenvolvimento Solução MVF Minimum Viable Feature Estudo & Benchmarking Business KPIs Estratégico, Tático e Operacional Marketing BI (um épico)
  23. 23. Fechamento Lançamento Alpha Release Desenvolvimento Solução MVF Minimum Viable Feature Estudo & Benchmarking Business KPIs Estratégico, Tático e Operacional Marketing BI (um épico)
  24. 24. Fechamento Lançamento Alpha Release Desenvolvimento Solução MVF Minimum Viable Feature Estudo & Benchmarking Business KPIs Estratégico, Tático e Operacional Marketing BI (um épico)
  25. 25. Fechamento Lançamento Alpha Release Desenvolvimento Solução MVF Minimum Viable Feature Estudo & Benchmarking Business KPIs Estratégico, Tático e Operacional Marketing BI (um épico)
  26. 26. Fechamento Lançamento Alpha Release Desenvolvimento Solução MVF Minimum Viable Feature Estudo & Benchmarking Business KPIs Estratégico, Tático e Operacional Marketing BI (um épico)
  27. 27. Estratégico, Tático e Operacional Desenvolvimento Release 3 Release 2 Release 1 S4 S3 S2 S1 User Stories Release Atual
  28. 28. Estratégico, Tático e Operacional S2
  29. 29. Os benefícios
  30. 30. LEAN Lean = Valor Redução de WIP Time-to-market baixo Tïmes focados e auto-gerenciáveis
  31. 31. Framework único Histórias -> KPIs de negócio Dev entendem do Negócio Negócio entende Dev TRANPARÊNCIA
  32. 32. Critérios de Sucesso -> Prioridades Previsibilidade das métricas de negócio
  33. 33. Have a beer!
  34. 34. Bruno Ghisi (@brunogh) Diego Pereira (@diegoscp) http://ShipIt.ResultadosDigitais.com. br

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