Thanks for viewing this presentation on 8 Great Places to Add Creativity to the Sales Cycle. I’m Barry Rosen, from The Pursuit Group. Too often, business-to-business selling is formulaic or numbers-driven…or both. Differentiating one vendor from another is often left to branding efforts, features and benefits – and of course discounting. There are, however, a host of meaningful ways your organization can separate from the pack and outconnect your competition. Here are eight places to do just that.