A presentation for Pearson Educational Publishers in Cape Town, South Africa that looks at three key digital trends.

1. Digital Literacy
27 July 2012
Bronwen d’Oliveira 0832645404 bronwen.dol@gmail.com

2. Digital Literacy
The ability to locate, organize, understand, evaluate, and
analyze information using digital technology.
It involves a working knowledge of current high-
technology, and an understanding of how it can be used.
Further, digital literacy involves a consciousness of the
technological forces that affect culture and human
behaviour.
http://en.wikipedia.org/wiki/Digital_literacy

3. Digital Literacy

4. Digital Literacy

5. Digital Literacy: Trends
1. Mobile
2. Social Media
3. Apps

6. Digital Literacy
Classroom vs the world
• Formal, structured • Informal, fluid
• Top-down • Bottom-up
• Passive • Active
• Disengaged • Engaged
• Un-networked • Networked
• Powerpoint • Mxit/Facebook, games, web
• MCQs • Communication, play, explore
• Screen time 30mins/day • Screen time 2 hours/day
Source: Steve Vosloo, Shuttleworth Fellow

7. Digital Literacy: Trends
1. Mobile
2. Social Media
3. Apps

8. Digital Literacy: Mobile Terms
Smartphones: cellular phone with built-in applications and
Internet access
3 main Operating Systems (OS): Google Android, Apple
iOS and RIM’s BlackBerry OS
Applications or Apps: programmes
running on the OS
3G and 4G Internet access and
Wi-Fi support

9. Digital Literacy: Mobile Terms
Mobi sites: sites built for mobile browsing
Messengers: 3 most used in SA - What’s App, BBM, Mxit
QR codes: Quick Response Code
Information is translated
when scanned using an app
on a cell phone

10. Digital Literacy: Mobile
+5 billion subscriptions worldwide (70%)
+600 million in Africa
+60% penetration in Africa vs 85% in South Africa
6% smartphones in Africa vs 15% in SA
BlackBerry has approx 40% market
share in SA

11. Digital Literacy: yoza.mobi
Source: Steve Vosloo www.slideshare.net/stevevosloo

12. Digital Literacy: Dr Math

13. Digital Literacy: Mobile
What are the impacts of the African
mobile generation on book production
distribution, sales and marketing?
• Mobile enables the reader to get involved in content
• Potential as a distribution channel (Apps & Mxit)
• Excellent for sales and marketing (mobi sites, QR codes)

14. Digital Literacy: Social Media

15. Source: Go-Gulf.com 2012

16. Digital Literacy: Social Media
Source: Microsoft tag
Friendship 2.0 Survey. September 2009

17. Digital Literacy: Social Media
Source: World Wide Worx Mobility Survey 2011

18. Digital Literacy: Terms
Facebook Share: Add information to your own timeline

19. Digital Literacy: Visuals
Visuals

20. Digital Literacy: Visuals

21. Digital Literacy: Terms
Repins: Add information to
your own Pinterest board
Retweets: RT @bronnitee Enjoying
the Digital Literacy talk at
Pearson SA
YouTube channel: Collection of
videos that you upload and like.
Google+ hangout: Free video
conference for up to 9 people

22. Digital Literacy: Social Media
Become a social brand:
• Listen to your customers (readers & authors)
• Find topics for books & emerging authors
• Reach out to opinion leaders
• Create buzz about new books and services
• Feed social media with your content arsenal
• Create Facebook fan pages for each author
• Ensure regular author interviews and upload on video
portals and internet radio
• Facebook live streaming for weekly live readings, in
future on Google+ hangouts

23. Digital Literacy: Social Media
Create your own platforms and social media hubs:
• Is your website a place where authors are promoted?
• Is this available on a mobi site?
• Can authors connect their own social media marketing to
your platforms?
• Use their expertise in content to write blogs, these have
great value for inbound marketing and SEO
• Different authors, content and topics will need different
strategies as they have different audiences
• Engage honestly, friendly and openly

24. Digital Literacy: Apps
Apps is an abbreviation for application. An app is a piece
of software. It can run on the Internet, on your computer, or
on your phone or other electronic device.
Applications have been around for ages on computers,
however, the app store has fundamentally changed how the
software is distributed.
First add store launched by Apple in July 2008, then
Android Market (now Google play) and BB App World etc.

25. Digital Literacy: Apps
App stores facilitate the monetization of content distribution.
iTunes (apps, music, movies, podcasts, e-books) published
revenue of $1.9 billion in 2nd quarter of 2012.

26. Digital Literacy: App Terms
App Stores: iStore, Google Play, Amazon Appstore,
BlackBerry App World
Target devices: iPad, iPod touch, smartphone, tablet
Google apps: web applications with similar functionality to
traditional MS Office including Gmail, Google Calendar,
Google Docs, Google Drive
Cloud: Storage not only on your device but on remote
server, enables sharing between devices

27. Digital Literacy: Apps
• Repackaging content
• Integrating multimedia to enhance experience, e.g. links
to web pages, videos, text-to-speech (TTS), audio track,
translations, links to Twitter (chat to the author)
• key to monetize books on mobile, tablets and online
options

28. Digital Literacy
Publishers have vast amounts of content, an existing and
passionate community that want and love the products,
often high levels of brand loyalty, subject matter that
engages people and brings them together.
Use digital media to enhance and add to production,
distribution, sales and marketing process as well as
augment the book experience.

29. Thank you
Bronwen d’Oliveira 0832645404 bronwen.dol@gmail.com