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Digital Revolution

We look at the concept of Social Media and where it is headed in the future and the wide variety of social media applications businesses are using to enhance their brand and marketing strategy. We also investigate the do and don't of a social media policy.

I took out the video links in this presentation to optimise download time.
To view:
1. American Express:

2. Social Media Policy

3. Yammer

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Digital Revolution

  1. 1. GROW YOUR BRAND’S ECOSYSTEM Welcome tothe Digital Revolution
  2. 2. GROW YOUR BRAND’S ECOSYSTEM What is Social Media? Face-to-Face networking Word-of-mouth marketing in a virtual world © Brio Group 2012
  3. 3. Customer acquisition by Channel by industryCustomerAcquistion by linkedInChannel by Industry twitter facebook blog % of channel users who Acquired A customer through that channel Share This Ebook! the 2012 state of Inbound marketing www.Hubspot.com/soIm www.Hubspot.com © Brio Group 2012
  4. 4. it as more important which was consistent with the percentage in the 2011 survey. Which sources ofofleads havebecome more Which sources ofleads have become MORE Which sources leads have become MORE important to youover the last sixsix months? important to you over the lastsix months? important to you over the last months? 62% 60% 52%% of Respndents 40% 36% 20% 20% 14% 10% 9% 0% Social Media SEO (Organic Blogs PPC (Paid Trade Shows Direct Mail Telemarketing Search) Search) Share This Ebook! Inbound marketing the 2012 state of www.Hubspot.com/soIm www.Hubspot.com © Brio Group 2012
  5. 5. GROW YOUR BRAND’S ECOSYSTEM Push (outbound) v’s Pull (inbound) Marketing © Brio Group 2012
  8. 8. 1 the 2012 state of inbound marketing “Traditional outbound marketing the 2012 State of techniques – including direct mail, print inbound advertising and telemarketing – are marketing becoming less effective. 2012 Report on Inbound marketing Buyers are not only finding ways to tune practices & trends these messages out, but more importantly, Blogging Social media they now have the capability to evaluateShare This Ebook! A publication of the products and services they need onwww.Hubspot.com their own.” © Brio Group 2012
  9. 9. You’re the Best CampaignEngagement with the local communityusing social networks to ‘pull’ prospectsto the brand. © Brio Group 2012
  10. 10. Billboard Bus Advertisment Flyer Press Ads Poster © Brio Group 2012
  11. 11. Microsite LeaderboardFacebook Ad Facebook PageFacebook Ad Winner Announced © Brio Group 2012
  12. 12. GROW YOUR BRAND’S ECOSYSTEM Why is Social Media important? • Build relationships with prospective customers • Social interaction through words, pictures, videos and audio • Builds trust users share stories, experiences, links and information about a company, product or service IMPORTANT: Businesses must provide value to be effective © Brio Group 2012
  13. 13. American Express – Open ForumOPEN Forum is an online community forbusiness owners, connecting them withinsights, advice, and tools to help themmanage and grow their companies. © Brio Group 2012
  14. 14. http://www.youtube.com/watch?v=K2VSJ6dRiPs&feature=player_embedded © Brio Group 2012
  15. 15. GROW YOUR BRAND’S Businesses can’t successfully ECOSYSTEM integrate with these new ways of marketing by using the same thinking. The rules have changed. © Brio Group 2012
  16. 16. GROW YOUR BRAND’S ECOSYSTEM Tell an authentic brand story Consumers will hear about you from multiple sources, so you need to get your brand story straight. If you have a business that is predominently offline, you can’t simply put it online and hope people will come. © Brio Group 2012
  17. 17. Artificial Intelligence is EverywhereNews Portal.Create a portal where you use technology to stream in the storiesthat you are interested to read. Quick and easy to catchup on yournews daily.QR Codes.Quick Response (QR) Codes are being used more and more inmarketing in Australia after being created by Toyota in 1994 to trackvehicles during manufacture.Google Speech Recognition.Click on the mircophone and then simply speak your searchrequest, to return results. © Brio Group 2012
  18. 18. Friction is FictionLulu.One stop publishing.Kaching.Commbank Kaching allows you to pay anyone, anywhere, anytime.Available for payments with contacts through email, facebook,contactless payment (paypass) and mobile.Square.Not yet available in Australia, but when it is, will allow businessesto take credit card payments with their iPhone, while on the road. © Brio Group 2012
  19. 19. GROW YOUR BRAND’S ECOSYSTEM Communicating in a ‘virtual world’ gives us a greater reach, but with this comes with increased risk. How can we protect ourselves? © Brio Group 2012
  20. 20. GROW YOUR BRAND’S ECOSYSTEM What is a Social Media Policy? It is a document that provides guidance on how social media should be used within your business. © Brio Group 2012
  21. 21. http://www.youtube.com/watch?v=8iQLkt5CG8I&feature=player_embedded © Brio Group 2012
  22. 22. GROW YOUR BRAND’S ECOSYSTEM Responding to negative comments • Always respond and quickly • Be understanding view situation from customers perspective • Contact person privately • Let the community respond © Brio Group 2012
  23. 23. © Brio Group 2012
  24. 24. GROW YOUR BRAND’S ECOSYSTEM What is new in the virtual world of Social Media? How could it work for my business? © Brio Group 2012
  25. 25. ConversationPrism © Brio Group
  26. 26. Collaborate Across People, Teams,Content, and Business DataYammer brings the power of social networkinginside the enterprise in a private and secureenvironment.• Connects people across your company• Divide team into virtual workspaces• Create and share content• Create networks for customers and partners• Access via mobile devices anytime, anywhere• Integrate with key business applications © Brio Group 2012
  27. 27. http://www.youtube.com/watch?v=vwwtcl6BDqU&feature=player_embedded © Brio Group 2012
  28. 28. Connects people to ‘great’local businessesCreated to help people find great local businesseslike dentists, hair stylists and mechanics.• Launched in Australia November 2011• Customers review local businesses• Every business owner (or manager) can setup a free account to post photos and message customers• Go in and ‘unlock’ your business © Brio Group 2012
  29. 29. © Brio Group 2012
  30. 30. Share your thoughts, links andphotos with the right circles. © Brio Group 2012
  31. 31. Share your thoughts, links andphotos with the right circles. © Brio Group 2012
  32. 32. Online PinboardShare the things that say somethingabout your brand.• Run contests• New product approval• Showcase your brand personality• Display various sections of your company © Brio Group 2012
  33. 33. © Brio Group 2012
  34. 34. © Brio Group 2012
  35. 35. This new online way of marketingGROW YOUR BRAND’S ECOSYSTEM doesn’t just demand we become better marketers. It demands better products, better services and better organisations. As a business what are you doing? © Brio Group 2012
  36. 36. GROW YOUR BRAND’S ECOSYSTEM THANK YOU If you would like to chat more with me on how social media can be used in your business here are my details: Belinda Vesey-Brown belinda@briogroup.com.au 1800 8710 8710 © Brio Group 2012