Marketing with video works. Video increases website traffic by 157%, increases time on site by 105%, and sites with video convert at two times the rate of sites without video.
In this slideshare, you will learn about the essential technologies for video marketing, how video fits within your overall technology stack, best practices to drive real results and how companies like Salesforce’s ExactTarget and Puma are executing video-centric marketing strategies at scale.
29. Thank you
pcasinelli@brightcove.com
@brightcove
Visit brightcove.com/vms to
• Watch some cool videos!
• Download the ExactTarget case study
• Access video marketing resources
Editor's Notes
This is our introduction slide. We can set the tone here. The point of this webinar is to identify some common challenges to video strategies, some indicators that you may need to make a change, and how you can implement some quick wins to drive results immediately.
No change here. Setting up the pitch for video.
No change here. Setting up the pitch for video.
This will be where I say that given the importance of content for marketing, Brightcove is focused on helping you achieve your marketing goals through video marketing. And, we believe in video marketing because it has a demonstrable effect on driving real marketing results.
This may be a good spot for the x’s and o’s football play strategy…
The point of this slide is to show the whole world of things customers could be doing, and then show that they basically just have a youtube channel. With youtube, customers are only understanding and leveraging a small piece of their marketing investment.
Image of a bunch of things cobbled and taped together, bandaids…etc. With the DIY approach, you waste time and resources on technology and things that are not your core competency. Instead of focusing on video technology you should be focusing on driving business results.
Don’t know if we even need a title here…I can introduce it as “With that in mind, ask yourself these 5 questions…” Maybe we need to cut down the length of these questions?
Maybe an image of a goal line…maybe not…could be too much.
This slide is really in two parts. I want to talk with the audience about the power of analytics for understanding your audience. But, I also want to talk with them about how analytics should help drive marketing and business decisions. For example, Brightcove uses our analytics to shape our video strategy. We track popular videos by region AND we track engagement within the video. This then informs video editing. For example, with our Gallery video, we had an intro that was too long. Viewers were dropping, but after the first 30 seconds, engagement was great. So we cut the preamble and increased engagement by another 50%.
Source of the first statistic is ABI research
Source of the second statistic is Adobe
You need both video playback technology and video experiences that are optimized for mobile.
This slide is really two stories at once.
Firstly, why a branded video player is superior to a generic, unbranded one. Why? When video is branded with Youtube and/or some other company’s brand, it impacts credibility. You also cannot create rich, in-player experiences with the Youtube player.
Secondly, why a portal is so important. Why? Video portals significantly accelerate the effects of video. Portals done right increase engagement and conversion immensely. Look at ExactTarget.
Visuals: Perhaps we can compare a few Youtube channels with a branded Modus Gallery?
Visuals: ExactTarget portal and the ROI stats
This slide is really two stories at once.
Firstly, why a branded video player is superior to a generic, unbranded one. Why? When video is branded with Youtube and/or some other company’s brand, it impacts credibility. You also cannot create rich, in-player experiences with the Youtube player.
Secondly, why a portal is so important. Why? Video portals significantly accelerate the effects of video. Portals done right increase engagement and conversion immensely. Look at ExactTarget.
Visuals: Perhaps we can compare a few Youtube channels with a branded Modus Gallery?
Visuals: ExactTarget portal and the ROI stats
<Maybe this is where we can overlay a football X’s and O’s playbook with the marketing technology stack/workflow and show where video fits in?>
KM: can you whiteboard the “marketing technology stack/workflow” so I can illustrate this?
Integrations with CMS, MAP, Analytics tools that you already use so you can plug in all that great information into your business.
<Maybe this is where we can overlay a football X’s and O’s playbook with the marketing technology stack/workflow and show where video fits in?>
KM: can you whiteboard the “marketing technology stack/workflow” so I can illustrate this?
Integrations with CMS, MAP, Analytics tools that you already use so you can plug in all that great information into your business.
Image can be a huddle. Teamwork and strategy!
Besides handling video at scale, you need scalable business partners:
Five things you should do immediately!
Video on homepage and landing page – has increased conversion by 300%!
Track the performance: shape marketing strategy and effectiveness!
Push videos to social channels to extend reach and drive visitors
Plug your video strategy into your workflow
Create a video portal plan – double time on site and conversion rates!
Five things you should do immediately!
Video on homepage and landing page – has increased conversion by 300%!
Track the performance: shape marketing strategy and effectiveness!
Push videos to social channels to extend reach and drive visitors
Plug your video strategy into your workflow
Create a video portal plan – double time on site and conversion rates!
Five things you should do immediately!
Video on homepage and landing page – has increased conversion by 300%!
Track the performance: shape marketing strategy and effectiveness!
Push videos to social channels to extend reach and drive visitors
Plug your video strategy into your workflow
Create a video portal plan – double time on site and conversion rates!
Five things you should do immediately!
Video on homepage and landing page – has increased conversion by 300%!
Track the performance: shape marketing strategy and effectiveness!
Push videos to social channels to extend reach and drive visitors
Plug your video strategy into your workflow
Create a video portal plan – double time on site and conversion rates!
Five things you should do immediately!
Video on homepage and landing page – has increased conversion by 300%!
Track the performance: shape marketing strategy and effectiveness!
Push videos to social channels to extend reach and drive visitors
Plug your video strategy into your workflow
Create a video portal plan – double time on site and conversion rates!