THIS IS NOT A TED TALK with David Brier
ABOUT DAVID BRIER To date, David Brier has never done a TED TALK. But recently, David was invited to share his insights with TAKE FLIGHT with Wade Bergquist. http://www.risingabovehenoise.com In addition to being a Fast Company branding expert blogger, David Brier is a multi-award-winning brand specialist whose work has been featured in the New York Times, Forbes, Adweek, INC, Fast Company and numerous other publications in print and online. David has created brands for a wide range of rebrands, startups and refreshing old brands in the food, tech, health services, tourism, arts, architecture, gourmet industries among many others. Recognized for his brilliant use of words, design and imagery, David is one of the most sought-after branding specialists working today. “THE KEY TO GENERATING LOYALTY AND RISING ABOVE THE GENERAL NOISE SEEMS TO BE ALL ABOUT CREATING AN AUTHENTIC VOICE.” RICHARD BRANSON Led by the award-winning native New Yorker, brand specialist, author, speaker, coffee enthusiast, chocolate whisperer and brand identity expert, David Brier, DBD International helps its clients through the power of strategic design and branding that connects. Instead of merely trying to attract attention, David’s solutions amplify the values of the audience so the resulting designs and branding mirror what’s meaningful to the end user. Fast Company, The New York Times, Adweek, INC. Magazine, Fortune Small Business, Food and Wine, Cool Hunting, Communication Arts, The Dieline and Better Homes and Gardens have each featured DBD’s work and results online, in magazines and books. PACKAGE DESIGN is one of the most embrasive forms of branding, giving shape, form and personality to something people will hold, keep or give to others as a gift. It becomes a three-dimensional representation of a brand where the smallest details tell the biggest stories to the consumer. It is the bridge between the outer world and the inner world of a package. Done well, that bridge is successfully crossed. Done poorly and it’s where brands die a lonely death never traversing that bridge of promise.
