The 4 Pillars of Growth by David Brier
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For companies that have reached a plateau where growth has stopped, it’s easy to think you need to release something new or different in your offering. Some even think they need to replace their entire sales team to get in “some real closers.” Yet, what turns companies around is often hiding in plain sight: you stopped telling your story to the world, and the world starting making up your company’s story for you. What I recommend is own your story. Make it a true, but remarkable journey that captures the transformation you alone bring about. The power tools of branding, design, marketing, language, imagery and ingenuity will give you the edge you need.
