anatomy of a winning package
design by david brier

Every successful label design has
a hierarchy. On the next page, note which components stand out 1st, then 2nd, etc.

The Core Brand Identifies the
company and maintains the brand standard and promise of quality and craft. Product Positioning This tells your customer what this is doing for them. In this case, this is putting all that skill, knowledge and flavor into a bottle without the long lines, without explaining your drink to anyone and without that occasional barista attitude.

The Product Itself Enough with
the foreplay. Here is where we tell what we’re selling. Product Description More facts. Additional benefits. Here, we used “Simply add water” -- doesn’t get much easier than that.

It even works on different
sizes and shapes...

Package design, typography and text:
@DavidBrier Have a project to discuss? Let’s talk. SUBSCRIBE AT RisingAboveTheNoise.com