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BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams

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When AJ Adams had me on his podcast as a guest, we spoke about all things important to businesses right now:

● “Branding is the art of differentiation.”
● “Greatest brands start at the outer perimeter where
their audience lives and breathes their values, their
passions, their objections, and their aspirations.”
● “The best and greatest brands are built on shared
values they have with their audience.”
● “The difference between strategy and design is
everything.”
● “The two races people in business should never be
part of: 1) The race to the bottom (cheapest price)
and 2) The race to the top (trying to ‘out-feature’ your
competition).”
● “Clients and customers only care about the fact that
your product serves as a connecting strand between
where clients are now and the place where they want
to be in the future.”

Publicada em: Marketing
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