SlideShare uma empresa Scribd logo
1 de 29
Baixar para ler offline
BEFORE
&AFTER:
How much difference do logos really make?
Presented by David Brier, Chief Gravity Defyer, DBD International, Ltd.
Brand
Transformation
 What difference does it actually make?
To learn more, visit
www.risingabovethenoise.com
To get these results
 for your company,
      call us at
  1.800-411-6158
Presentation and text,
copyright © 2009 DBD International.

   www.risingabovethenoise.com

Mais conteúdo relacionado

Mais de DBD International, Ltd.

The High Price of Attention by David Brier
The High Price of Attention by David BrierThe High Price of Attention by David Brier
The High Price of Attention by David BrierDBD International, Ltd.
 
8 IMPORTANT FACTS ON BRANDING by David Brier
8 IMPORTANT FACTS ON BRANDING by David Brier8 IMPORTANT FACTS ON BRANDING by David Brier
8 IMPORTANT FACTS ON BRANDING by David BrierDBD International, Ltd.
 
HOW TO (REALLY) MARKET TODAY by David Brier
HOW TO (REALLY) MARKET TODAY by David BrierHOW TO (REALLY) MARKET TODAY by David Brier
HOW TO (REALLY) MARKET TODAY by David BrierDBD International, Ltd.
 
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ AdamsBRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ AdamsDBD International, Ltd.
 
What the Beatles Knew: Chris Do and David Brier
What the Beatles Knew: Chris Do and David BrierWhat the Beatles Knew: Chris Do and David Brier
What the Beatles Knew: Chris Do and David BrierDBD International, Ltd.
 
11 Things That Matter: A Brander's Guide To The Universe
11 Things That Matter: A Brander's Guide To The Universe11 Things That Matter: A Brander's Guide To The Universe
11 Things That Matter: A Brander's Guide To The UniverseDBD International, Ltd.
 
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...DBD International, Ltd.
 
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence peopleCreating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence peopleDBD International, Ltd.
 
How to create brand superheroes: Does your culture support brand superstars?
How to create brand superheroes: Does your culture support brand superstars?How to create brand superheroes: Does your culture support brand superstars?
How to create brand superheroes: Does your culture support brand superstars?DBD International, Ltd.
 
Brand Leaders & Sex: The Untold Story (branding examples)
Brand Leaders & Sex: The Untold Story (branding examples)Brand Leaders & Sex: The Untold Story (branding examples)
Brand Leaders & Sex: The Untold Story (branding examples)DBD International, Ltd.
 
What's killing your brand? (And how to kill it before it kills you.) by David...
What's killing your brand? (And how to kill it before it kills you.) by David...What's killing your brand? (And how to kill it before it kills you.) by David...
What's killing your brand? (And how to kill it before it kills you.) by David...DBD International, Ltd.
 
The Lost Law of Branding plus a note on Social Media
The Lost Law of Branding plus a note on Social MediaThe Lost Law of Branding plus a note on Social Media
The Lost Law of Branding plus a note on Social MediaDBD International, Ltd.
 

Mais de DBD International, Ltd. (20)

The High Price of Attention by David Brier
The High Price of Attention by David BrierThe High Price of Attention by David Brier
The High Price of Attention by David Brier
 
Brand Intervention: The Power To Be You
Brand Intervention: The Power To Be YouBrand Intervention: The Power To Be You
Brand Intervention: The Power To Be You
 
8 IMPORTANT FACTS ON BRANDING by David Brier
8 IMPORTANT FACTS ON BRANDING by David Brier8 IMPORTANT FACTS ON BRANDING by David Brier
8 IMPORTANT FACTS ON BRANDING by David Brier
 
HOW TO (REALLY) MARKET TODAY by David Brier
HOW TO (REALLY) MARKET TODAY by David BrierHOW TO (REALLY) MARKET TODAY by David Brier
HOW TO (REALLY) MARKET TODAY by David Brier
 
The 4 Pillars of Growth by David Brier
The 4 Pillars of Growth by David BrierThe 4 Pillars of Growth by David Brier
The 4 Pillars of Growth by David Brier
 
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ AdamsBRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
 
David Brier on THE SCIENCE OF ATTENTION
David Brier on THE SCIENCE OF ATTENTIONDavid Brier on THE SCIENCE OF ATTENTION
David Brier on THE SCIENCE OF ATTENTION
 
David Brier on HOW TO ELIMINATE EXCUSES
David Brier on HOW TO ELIMINATE EXCUSESDavid Brier on HOW TO ELIMINATE EXCUSES
David Brier on HOW TO ELIMINATE EXCUSES
 
What the Beatles Knew: Chris Do and David Brier
What the Beatles Knew: Chris Do and David BrierWhat the Beatles Knew: Chris Do and David Brier
What the Beatles Knew: Chris Do and David Brier
 
11 Things That Matter: A Brander's Guide To The Universe
11 Things That Matter: A Brander's Guide To The Universe11 Things That Matter: A Brander's Guide To The Universe
11 Things That Matter: A Brander's Guide To The Universe
 
9 Questions Every Business Needs to Ask
9 Questions Every Business Needs to Ask9 Questions Every Business Needs to Ask
9 Questions Every Business Needs to Ask
 
How to Create a Winning Package Design
How to Create a Winning Package DesignHow to Create a Winning Package Design
How to Create a Winning Package Design
 
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
 
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence peopleCreating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
 
How to create brand superheroes: Does your culture support brand superstars?
How to create brand superheroes: Does your culture support brand superstars?How to create brand superheroes: Does your culture support brand superstars?
How to create brand superheroes: Does your culture support brand superstars?
 
Brand Leaders & Sex: The Untold Story (branding examples)
Brand Leaders & Sex: The Untold Story (branding examples)Brand Leaders & Sex: The Untold Story (branding examples)
Brand Leaders & Sex: The Untold Story (branding examples)
 
What's killing your brand? (And how to kill it before it kills you.) by David...
What's killing your brand? (And how to kill it before it kills you.) by David...What's killing your brand? (And how to kill it before it kills you.) by David...
What's killing your brand? (And how to kill it before it kills you.) by David...
 
The Lost Law of Branding plus a note on Social Media
The Lost Law of Branding plus a note on Social MediaThe Lost Law of Branding plus a note on Social Media
The Lost Law of Branding plus a note on Social Media
 
Why "Typical" Sucks in Branding
Why "Typical" Sucks in BrandingWhy "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
 
The Problem with Branding
The Problem with BrandingThe Problem with Branding
The Problem with Branding
 

Último

Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in  Escort service book nowKOTA 💋 Call Girl 9827461493 Call Girls in  Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book nowkapoorjyoti4444
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTSkajalroy875762
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxRoofing Contractor
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannaBusinessPlans
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...yulianti213969
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecZurliaSoop
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Availablepr788182
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...pr788182
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
KALYANI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowKALYANI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book nowkapoorjyoti4444
 

Último (20)

Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in  Escort service book nowKOTA 💋 Call Girl 9827461493 Call Girls in  Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
KALYANI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowKALYANI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 

Before And After Branding Examples by David Brier