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BIMA Breakfast Briefing | Incubating Innovation | 28 Feb

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BIMA Breakfast Briefing | Incubating Innovation | 28 Feb

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How can you adopt a business culture that fosters an innovative and entrepreneurial environment?

Explore what innovation means in the creative and digital sector, and learn how you can create a climate for entrepreneurialism and ideas.

Our panel of industry leading experts present to you their own unique approaches and practical ways to start applying tried and tested techniques to your business, organisation or team to create a successful climate for innovation in your business.

How can you adopt a business culture that fosters an innovative and entrepreneurial environment?

Explore what innovation means in the creative and digital sector, and learn how you can create a climate for entrepreneurialism and ideas.

Our panel of industry leading experts present to you their own unique approaches and practical ways to start applying tried and tested techniques to your business, organisation or team to create a successful climate for innovation in your business.

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BIMA Breakfast Briefing | Incubating Innovation | 28 Feb

  1. 1. BIMA Breakfast Briefing Incubating Innovation 2.0
  2. 2. BIMA Patron Members BIMA Partners
  3. 3. Categories • Communications & Content • Technology • Product & Service Design • Immersive • Big Data BIMA AWARDS 2017
  4. 4. Awards • Innovation • Craft • Impact • Conscience • Small Budget BIMA AWARDS 2017
  5. 5. Advance Awards • Entrepreneurial Business of the Year • Startup of the Year • Talent • Diversity BIMA AWARDS 2017
  6. 6. Lisa Marie-Smith Director at ForrestBrown @ForrestBrownTax MODERATOR
  7. 7. @BIMA @ForrestBrownTax #BIMAInnovation
  8. 8. Lawrence Weber Managing Partner Innovation, Karmarama @lawrenceweber SPEAKER
  9. 9. Doing Innovation your way @lawrenceweber
  10. 10. 2 Thoughts. 6 Minutes. Define your version of Innovation Deliver it
  11. 11. Defining your Innovation
  12. 12. Replaced generic couple shot at beginning with dynamic product image, including name and logo Added stylized text overlays to increase comprehension without sound Added initial question to spark curiosity Added captivating footage of sugar and cream to reinforce Nestle's key ingredients message 12
  13. 13. Defining your Innovation Scale
  14. 14. FIT FOR THE FUTURE ”AI FOR GOOD”- HOW CAN WE USE AI + TO MAKE OUR PRODUCTS BETTER FOR US AND OUR CUSTOMERS
  15. 15. OUR INNOVATION SCALE Drive incremental efficiency in existing activities Reach audiences in new ways and put your brand into new conversations Create brand new products and services
  16. 16. Delivering Innovation: The 3 Ps
  17. 17. INNOVATION = EXPERIMENTING QUICKLY AND EFFICIENTLY TO FIND A SOLUTION THAT MIGHT SCALE
  18. 18. HELP BRANDS FIND THE REAL VALUE OF NEW TECHNOLOGY, PLATFORMS AND TECHNIQUES WORK WITH PARTNERS THEY’VE ALREADY VALIDATED THEIR SOLUTION
  19. 19. DESIGN GREAT PILOTS DON’T JUST LAUNCH AND HOPE
  20. 20. PERSISTENCE DOING “THE NEW” HARDER THAN REPEATING THE OLD
  21. 21. What did he just say? Your version of Innovation is different but valid You do need to define it You do need a strategy to deliver it The 3 Ps Partners Pilot Persistence @lawrenceweber
  22. 22. THANK YOU
  23. 23. Nadya Powell Founder, Innovation Disorder @NadsBads SPEAKER
  24. 24. CULTURE DRIVEN INNOVATION
  25. 25. @NadsBads
  26. 26. The Sunshine Company, Private & Confidential 2016 BUSINESS
  27. 27. The Sunshine Company, Private & Confidential 2016 PASSION @TheGBDE @InnovationSoc
  28. 28. The Sunshine Company, Private & Confidential 2016
  29. 29. THREE STEPS TO CULTURE DRIVEN INNOVATION
  30. 30. "I came to see, in my time at IBM, that culture isn’t just one aspect of the game—it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value…But no enterprise— whether in business, government, education, health care, or any area of human endeavor—will succeed over the long haul if those elements aren’t part of its DNA." Louis Gerstner, Elephant’s can’t dance
  31. 31. 1. CHANGE HOW YOU’RE ORGANISED
  32. 32. Two assumptions: Your business is static Age = better
  33. 33. Create a flexible and agile structure based on roles, projects, skills. Not age and silos.
  34. 34. LEARN ABOUT HOLACRACY “Holacracy is system of organizational governance in which authority and decision-making are distributed throughout a holarchy of self-organizing teams rather than being vested in a management hierarchy.”
  35. 35. 2. CHANGE HOW YOU MANAGE TALENT
  36. 36. Q. Which would you rather...
  37. 37. A: Work in a company 5 days a week, doing similar things, honing your craft and slowly going up the ladder?
  38. 38. B: Work 2 days a week at a company, 2 days a week building your own thing and 1 day a week helping out your mate at their company
  39. 39. The best talent Project not career Portfolio not ladder Nomad not static
  40. 40. 3. CHANGE HOW YOU REWARD TALENT
  41. 41. MATERNITY PACKAGE GYMN MEMBERSHIP PRIVATE HEALTHCARE
  42. 42. BUILD INNOVATION FROM THE INSIDE OUT
  43. 43. DON’T JUST REWARD PEOPLE AT THE TOP MAKE LIKE JOHN LEWIS AND IMPLEMENT ESOP Employee Stock Ownership Plan
  44. 44. INDUCTION ENCOURAGES INNOVATION TRAINING THROUGH HYPER ISLAND, CONTAGIOUS, FUTURELAB, DECODED PITCH AND WIN £1K FOR X INVENT YOUR OWN COMPANY EXERCISE
  45. 45. THANK YOU FOR YOUR TIME
  46. 46. Paul Dawson Founding Partner, Fluxx @poleydee SPEAKER
  47. 47. fluxx.uk.com @poleydee @fluxxstudios © 2017 – All rights reserved Fluxx Ltd. #ThatBitWherePaulHasToP roveHeHasTheCredibilityTo StandUpAndTalkAboutThe TopicInQuestion //
  48. 48. fluxx.uk.com @poleydee @fluxxstudios © 2017 – All rights reserved Fluxx Ltd. What the fluxx? Fluxx is a product and service innovation company, encouraging large companies to behave innovatively Experiment Studio meet-upBook
  49. 49. fluxx.uk.com @poleydee @fluxxstudios © 2017 – All rights reserved Fluxx Ltd.
  50. 50. fluxx.uk.com © 2017 – All rights reserved Fluxx Ltd. helping the Parliamentary Digital Service work differently
  51. 51. fluxx.uk.com @poleydee @fluxxstudios © 2017 – All rights reserved Fluxx Ltd. turning an insurance business into an “all you need for your dog” business
  52. 52. fluxx.uk.com @poleydee @fluxxstudios © 2017 – All rights reserved Fluxx Ltd.
  53. 53. fluxx.uk.com © 2017 – All rights reserved Fluxx Ltd. A true story: A client of ours was struggling with a thorny issue
  54. 54. fluxx.uk.com @poleydee @fluxxstudios © 2017 – All rights reserved Fluxx Ltd.
  55. 55. fluxx.uk.com @poleydee @fluxxstudios © 2017 – All rights reserved Fluxx Ltd. But to do this, we need to access all your personal financial data. Is that ok?
  56. 56. fluxx.uk.com @poleydee @fluxxstudios © 2017 – All rights reserved Fluxx Ltd. they might go nuts and call The Daily Mail
  57. 57. fluxx.uk.com @poleydee @fluxxstudios © 2017 – All rights reserved Fluxx Ltd. so we created an experiment to find out one way or the other
  58. 58. fluxx.uk.com @poleydee @fluxxstudios © 2017 – All rights reserved Fluxx Ltd. it totally flopped only 24% accepted the idea and said they would opt in
  59. 59. fluxx.uk.com @poleydee @fluxxstudios © 2017 – All rights reserved Fluxx Ltd. we put it live anyway
  60. 60. fluxx.uk.com @poleydee @fluxxstudios © 2017 – All rights reserved Fluxx Ltd. 96% of people just did it without even thinking about it (and if they hadn’t, it was a small enough experiment that nobody would have noticed)
  61. 61. fluxx.uk.com @poleydee @fluxxstudios © 2017 – All rights reserved Fluxx Ltd. there’s what people say they’ll do, then there’s what they actually do
  62. 62. fluxx.uk.com @poleydee @fluxxstudios © 2017 – All rights reserved Fluxx Ltd. “You don’t need to ask permission. So long as you do something for the right reasons, and make sure you think it through, you’ll never get in trouble, even if it fucks up.” Richard Thwaite, Founder of Conchango My first day at work in 1999
  63. 63. fluxx.uk.com © 2017 – All rights reserved Fluxx Ltd. Spend less time debating what might happen, and let your teams experiment to see what actually happens “start by starting”
  64. 64. Jon Davie CEO, Zone @jondavie SPEAKER
  65. 65. THIS IS NOT INNOVATION
  66. 66. THIS IS NOT INNOVATION
  67. 67. THIS IS NOT INNOVATION
  68. 68. Innovation is hard INNOVATION IS HARD
  69. 69. DIVERSITY
  70. 70. TIME
  71. 71. REWARD
  72. 72. Twitter @BIMA Facebook fb.com/BIMAHQ Instagram @BIMAHQ

Notas do Editor

  • We took those creative considerations and applied them to our editing decisions.For this creative we made a few changes: [read through 1-4]

    We ..

    1. Replaced the generic couple at the beginning with a product image/logo
    2. Added stylized text overlays to increase comprehension without sound
    3. Added a question to spark interest/curiosity
    4. Added captivating footage of ingredients to reinforced the product's key messaging
  • Making boring choices – human brain power
    Alexa will make them for us
    Marketing to the algorithm
  • Making boring choices – human brain power
    Alexa will make them for us
    Marketing to the algorithm
  • Making boring choices – human brain power
    Alexa will make them for us
    Marketing to the algorithm
  • Making boring choices – human brain power
    Alexa will make them for us
    Marketing to the algorithm

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