As digital interfaces become even more pervasive and diverse, the challenge of managing the content that appears on them becomes more and more complex. Curated by the BIMA Technology council, join BIMA, IBM and a panel of experts from the worlds of content strategy and technology as they give their opinions on Headless Content Management and what that means for developers and content creators.

6. Bill Gates, 1996

11. Hi☺

12. Creativity in digital content ideation
and realisation is pivotal

13. Define digital content?

14. “Content is information produced
through editorial process and
ultimately intended for human
consumption via publication”
DEANE BARKER,
WEB CONTENT MANAGEMENT

15. “Digital content is ideas shared via
digital channels to inform, inspire,
educate and persuade”
ZAK BISHTON,
DIGITAL STORYTELLER

16. “An idea is anything that can change how
people see the world. If you can conjure up
a compelling idea in people’s minds, you
have done something wondrous. You have
given them a gift of incalculable value”
CHRIS ANDERSON,
HEAD OF TED

19. Digital content is part of the human
experience. The channel we
experience it on is pivotal to our
interpretation of it and its perceived
relevance

20. Digital content creators have
never had so much freedom

21. The need to understand
and organise the
environments content
lives in is paramount

22. What next?
What’s the future of
digital content?
What’s the future of how we share ideas?

23. What next?
What’s the future
of digital content?
AGILE
DATA-
DRIVEN
IMMERSIVE
EXPERIENCES
MORE
VIDEO

24. The future of digital content
depends upon the infrastructure to
support creativity and freedom in
digital content ideation

26. Watson Customer Engagement © 2017 IBM
?
CC BY-SA 2.0 by https://www.flickr.com/photos/becc/

27. Watson Customer Engagement © 2017 IBM
CC BY-SA 2.0 by Sarah Joy via Flickr

28. Watson Customer Engagement © 2017 IBM
CC BY-SA 2.0 – Sound Desk by Sarah Joy

29. Watson Customer Engagement © 2017 IBM

30. Watson Customer Engagement © 2017 IBM
CC BY-SA 2.0 by Richard Gillin via Flickr

31. Watson Customer Engagement © 2017 IBM
!
CC BY-SA 2.0 by https://www.flickr.com/photos/becc/

33. The developer experience
and the need for speed
Peter Sunna, Head of Product

34. Cynefin Framework – Dave Snowden, IBM Global Services
Simple
Best Practise
Sense → Categorise → Respond.
Complicated
Good Practise
Sense → Analyse → Respond.
Complex
Emergent
Probe → Sense → Respond.
Chaotic
Novel
Act → Sense → Respond.

35. Innovation is so complex it requires
multiple specialists to work
together. Highly skilled people on a
mission.
Teams

36. Run safe-to-fail
experiments

37. From the old world: content management
Create once, publish everywhere
To the new world: content infrastructure
Build once, ship everywhere, iterate

38. How can technology
support this?

39. From this
Standardised platforms and
technologies

40. To this
Simple tools for simple problems
and complex tools for complex
problems

41. “We are seeing too many
organisations run into trouble as
they attempt to use their CMS as a
platform for delivering large and
complex digital applications”

42. Monolith Microservices
Platform
Inheritance Composition
IT + CUSTOMIZATION DEVELOPERS + APIs

43. From the development sandbox...

44. ...to production. Fast.

45. "At Facebook, code changes go from developer
machine to production in 40 mins"
"Amazon deploys to production
137,000 times a day"

46. A speed oriented
architecture creates
digital factories

47. “The best digital factories can put a
new product or customer
experience into production in as
little as ten weeks.”

48. Digital Factories

49. Digital factories build, ship
and iterate on digital products

50. And they have a...

51. Need for Speed

52. Thank you
peter@contentful.com
Content infrastructure helps
ship digital products faster