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Semelhante a Considering Email Marketing integration with Omniture?
Semelhante a Considering Email Marketing integration with Omniture? (20)
Considering Email Marketing integration with Omniture?
- 1. Emailvision & Omniture The Integration
- 3. Behavioural Email Targeting Drives Higher Performance Behavior Target 1.1% Conversion 9.5% CTR 14% CTR* 3.9% Conversion* * Industry average e-mail conversion rates according to Jupiter Research.
- 4. For subscribers, the reason why to unsubscribe or stop reading emails is because the email is not relevant to them.
- 9. Brands4friends Shopping Cart Abandonment Automatic e-mail offer when transaction was not completed
- 10. How it works Emailvision Campaign Commander
- 11. Automate Remarketing with Behavioral Segments Select from the standard segment library And / Or select from the list of custom segments built with the Omniture Segment Builder or Discover Select multiple segments by holding the Control key and clicking desired segments
- 12. Segment site visitors based on their actions and preferences
- 16. How does it work? 1) Prepare e-mail campaign in Campaign Commander 2) Import MVT images into template URL 1 URL 2 URL 3 Test and Target URLs
- 17. 3) Set Automation Rules Manual / Automatic When and depending on what pushing the winner 4) Send Campaign How does it work?
- 18. 5) Read results +27.9% uplift Click Through Rate* * Based on previous average Click Through Rates of 19% How does it work?
- 20. Integrated Reporting Emailvision – Omniture Metrics Emailvision Data Omniture Data
- 21. Integrated Reporting Emailvision – Omniture Metrics Emailvision Data Omniture Data
- 23. Demonstration
Notas do Editor
- Jacques: I will introduce you two: Omar and Marcel
- Omar: To introduce and read the agenda
- Omar slide
- Omar slide
- Omar slide
- Omar slide
- Omar to explain the drag and drop – Marcel to explain the integration within Campaign Commander – enable/Webanalytics activation
- Marcel slide To explain the different steps for the integration of both applications
- Marcel slide – Let’s have a look at a concrete example – Brands4 friends one of our key customers using the full integration Omniture - Emailvision
- Marcel How the integration is working – to explain how based on exchange of segment information, in this case Cart abandonment segment, how it is possible to do a remarketing of the email.
- Omar slide – to explain how segments are being defined within Omniture
- Omar to explain how the segments are being defined .... Maybe we can remove this slide and use the demonstration to explain how this is working ? Transition to Marcel, and now we can also review how these segments are being defined within Emailvision, Campaign Commander
- Marcel slide
- Marcel slide to explain how MVT is working with ShopVIP This functionalitiy as been developped together with Omniture – in your folders you will find a brchure with more details about MVT.
- Omar slide – indeed MVT is based on Test and Target, ..... Omar to explain how Test and Target works
- Marcel to explain how we have implemented it for Shop VIP
- Marcel to explain how we have implemented it for Shop VIP
- Marcel to explain how we have implemented it for Shop VIP And read the results – really good in this case – on average the results are improving by 20 to 25% A lot of statistics can be read between the two applications and consolidated
- Omar slide – indeed consolidation and integrated reporting between the two applications is possible
- Omar : As a conclusion we can say that Behavioural.... Multiple Benefits And Marcel to take over: PreBuilt Email Marketing... Continuous.... Marcel – but let’s have a look more concretely at a demonstration of the integration....