Guest blogging has become a powerful tool to help build your personal brand, your business or help build both concurrently. As one of the many methods of content marketing, guest blogging gives the writer the ability to generate links, drive traffic, establish thought leadership and most importantly, cultivate relationships. With examples of prolific guest bloggers like Kristi Hines, Leo Widrich, Ekaterina Walter and Gregory Ciotti, the presentation defines what guest blogging is, why it is important, how to do it and success stories.

1. How to Stand Out in Your
Industry with Guest Blogging
HI! I’m Brian Honigman
I’m a Marketing Consultant,
Speaker and Writer.
Part 2: Content Creation.

2. HI! I’m Brian Honigman
I’m a Marketing Consultant,
Speaker and Writer.

3. “It’s hard over time to make a
commitment to putting your ideas
out there, but it is one of the most
powerful things you can do to
establish your expertise.”
“ “ Dorie Clark,
HBR Contributor, Professor at
Duke Fuqua & Marketing Strategist

4. WHAT IS GUEST BLOGGING?
WRITER WORKS FOR
COMPANY OR IS
INDEPENDENT
WRITER CONTRIBUTES CONTENT
TO BLOGS OF OTHER
COMPANIES OR PUBLICATIONS

5. I WANT
YOU
TO GUEST
BLOG

6. WHY GUEST BLOGGING?

7. DRIVE TRAFFIC FROM BIO

8. BUILD LINKS & BYLINE

9. ESTABLISH THOUGHT LEADERSHIP VIA
ASSOCIATION WITH TOP PUBLICATIONS

10. ESTABLISH THOUGHT LEADERSHIP VIA
ASSOCIATION WITH TOP BRANDS

11. ESTABLISH THOUGHT LEADERSHIP VIA
ASSOCIATION WITH TOP LEADERS
RICHARD BRANSON MELINDA EMERSON ANGELA AHRENDTS

12. BUILD RELATIONSHIPS WITH...
EDITORS WRITERS CLIENTS

13. HOW DO I GUEST BLOG?

14. STEP 1:
BECOME A CONSISTENT
CONTRIBUTOR ON YOUR
OWN BLOG

15. STEP 2:
IDENTIFY RELEVANT TARGET
BLOGS AND PUBLICATIONS
TO PITCH

16. STEP 3:
LOCATE AN EDITOR
OR FOLLOW THEIR
FORM/PROCESS

17. STEP 4:
CRAFT A
QUALITY
PITCH

18. STEP 5:
WRITE ARTICLES THAT
MATCH THE BLOG’S
AUDIENCE & YOUR OWN
Topics you know
and that your
audience like.
Publications whose
audience might be
recpetive to those
topics

19. STEP 6:
PROMOTE YOUR
CONTENT ACROSS
YOUR NETWORK

20. STEP 7:
REPEAT.
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21. EXAMPLES OF GUEST
BLOGGING SUCCESS!

22. EXAMPLE #1
EKATERINA WALTER
CMO AT BRANDERATI; AUTHOR;
SOCIAL MEDIA TRAILBLAZER;
FORMERLY SOCIAL MEDIA @ INTEL
WSJ BESTSELLER

23. EXAMPLE #2
LEO WIDRICH
CO-FOUNDER & CMO OF BUFFER,
PROLIFIC GUEST BLOGGER
BUFFER ACQUIRED
100,000 USERS IN
FIRST 9 MONTHS VIA
GUEST BLOGGING
(SOURCE: SEARCH ENGINE WATCH)

24. EXAMPLE #3
49,022 CLICKS DRIVEN FROM MY GUEST BLOGGING EFFORTS IN
GOOGLE A MONTH, THAT’S 588,264 CLICKS A YEAR.
(SOURCE: GOOGLE WEBMASTER TOOLS)

25. THANKS FOR LISTENING!
ANY QUESTIONS?
!
@BRIANHONIGMAN
!
BRIANTHONIGMAN@GMAIL.COM
VIEW THIS DECK HERE: http://bit.ly/guestblogging101