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0% 10% 20% 30% 40% 50%OtherLack of cross functional supportLack of metricsExecutive skepticismLack of understanding about benefits of social…Absence of clear social strategy for the brandUnclear outcomesBudgetQ: What prevents your organization from moving beyond experimentation in Social marketing?Base: Respondents who indicated their companies would not move beyond experimentation in 20120% 10% 20% 30% 40% 50% 60% 70%Other (please specify)Absence of a clear Social strategy for the brandLack of cross-functional supportLack of understanding of the benefits of Social mediaLack of metricsExecutive skepticismUnclear outcomesBudget20112012

Publicada em: Negócios, Tecnologia

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