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0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0Conversations do not drive meaningful business outcomesConsumers just want deals and discountsOur Social media programs were too promotionalIt is difficult to tie ROI to Social mediaSocial for customer service is more important than Social marketingIt is difficult to win over executive supportWe are beginning to use social to develop new products for consumersConsumers unlike and unfollow us when we talk too muchConsumers want something of tangible value in exchange for the…Consumers want “a relationship” with usConsumers want access to exclusive content or informationWe are still experimentingConversations help with brand lift and relevanceMarketers agree conversations lift brandand relevanceQ: With 1 being total disagree and 5 being totally agree, how much do you agree or disagree witheach of the following statements?

Publicada em: Negócios, Tecnologia

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