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SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth

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Brian Solis
Brian Solis

Brian Solis featured Ad.ly’s Sean Rad and Arnie Gullov-Singh, Klout’s CEO and Founder, Joe Fernandez and Jon M. Chu, Director of Justin Bieber: Never Say Never and creator of The Legion of Extraordinary Dancers.

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Welcome to the EGOSYSTEM @briansolis
#tigerblood
#tigerbloodintern
412,000 clicks in 48 hours A worldwide trending topic #TigerBloodIntern
#winning
Now you are becoming internet famous
An audience with an audience of audiences
The Social Effect Attention Aperture Time Reach and Resonance
You are already INDEXED
Interest Graph Reputation Context Popularity Authority Elements of Digital Influence Capital Reach/Rank Social Graph
IS THIS INFLUENCE?
INFLUENCE IS NOT POPULARITY AND POPULARITY IS NOT INFLUENCE
Influence is the ability to change behavior and cause outcomes
The Spheres of Influence Outcome Action Effect Instant Course REACH
The only measure of influence is “effect” Everything else is just social hierarchy
What are you going to do about it?
The future of all of this is YOURS TO SHAPE
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth

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SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth

Notas do Editor

  1. Advocacy – power of referral (tell a friend,