My presentation from Lift in Geneva - Explores the undercurrent of social economics, namely social currency and social capital. As we’re seeing with services such as Klout and PeerIndex, our stature in the social web is based on our actions and words. Essentially, your “balance sheet” is available for anyone with a web browser to review, assess, and analyze. More here: http://www.briansolis.com/2010/12/a-conversation-about-you-social-currency-and-social-capital/

1. @briansolis
TheBrianSolis
BrianSolisTV

2. “Ask not what your
country can do for
you; ask what you
can do for your
country…’

4. THE REAL QUESTION IS…
WHAT CAN YOU DO
FOR
YOUR FUTURE?

8. Welcome to the
EGOSYSTEM

9. You are already
INDEXED

12. What you say here, contributes
to your social capital

13. A credit score for
THE SOCIAL WEB

16. WE ARE MEASURED BY
WHAT WE SAY
AND THE
COMPANY WE KEEP

21. WHAT WORKS AGAINST YOU
ALSO WORKS FOR YOU!

22. social capital

25. The collective value of all 'social
networks' and the inclinations that
arise from these networks to do
things for each other
-Robert Putnam

26. Social capital can be measured by the
amount of trust and "reciprocity" in a
community or between individuals
-Robert Putnam

27. Investment in social relations with
expected returns in the marketplace
- Nan Lin

28. Your stature within a community
based on your investment in it.
Measures:
• Trust
• Relationships
• Reciprocity
• Authority
• Popularity
• Recognition

31. Social Objects = Social Currency

32. THE CURRENCY
OF SOCIAL MEDIA
IS ACTION

33. social capital
vs.
influence

34. Influence is the ability to cause desirable
and measurable actions and outcomes

35. Cause Effect
Empathy
Action
Influence = Unites Cause and Effect

37. Reach
Relevance

38. Reach Aspiration
Authority
Relevance

39. Reach
Relevance

40. Interest Graph
Reputation Context
Popularity Authority
Elements
of Digital
Reach/Rank Capital Influence
Social Graph

42. Content Marketing: American Express
American Express Open Forum
Open Forum
Content Marketing requires connecting people and touchpoints through
creation, curation and engagement
2. Feature content on
dedicated Twitter account
1. Seek influencers to contribute
guest content to promote the brand
and brand objectives
3. Create a landing
page on Facebook
to host dialogue
5. Run ad campaign
that extends reach
on Facebook and blogs
4. Contributors expand the
audience through syndication

44. Ignorance is bliss…until it’s not

45. The future is
YOURS TO SHAPE

46. WHAT
ARE YOU
GOING TO DO
ABOUT IT?

47. balance

48. MAY I HAVE
YOUR INTENTION
PLEASE?

49. CREATE IT.

50. This box represents my
opportunity to define my value

51. Your legacy is in your hands