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Content Marketing: American ExpressAmerican Express Digital Influence: Social Capital, Social Currency and Personal Branding

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Content Marketing: American ExpressAmerican Express Open ForumOpen ForumContent Marketing requires connecting people and touchpoints throughcreation, curation and engagement 2. Feature content on dedicated Twitter account 1. Seek influencers to contribute guest content to promote the brand and brand objectives 3. Create a landing page on Facebook to host dialogue 5. Run ad campaign that extends reach on Facebook and blogs 4. Contributors expand the audience through syndication

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