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#EnelFocusOn e-Mobility and The Future of Transportation in Rome by Brian Solis

  1. Brian Solis, Principal Analyst and Futurist Altimeter, the digital analyst group at Prophet @briansolis
  2. Digital Darwinism The evolution of society and technology and its impact on behavior, expectations and customs.
  3. Business “as usual” is an outdated experience. Modern customers are connected and empowered. They want things NOW in the moments that matter in the ways they communicate, discover & connect. NORMAL
  4. Convenience Makes Fossil Fuels Relevant Again
  5. Your last car may already be in your driveway. The introduction of mass-produced, self-driving vehicles will only exacerbate the need for subscription-
  7. Transportation using fossil fuels are responsible for 25% - 33% of all energy related carbon dioxide emissions to the atmosphere, growing faster than any other sector.
  8. Will 2021 be the year when electric and self-driving cars take over? Enel and Ambrosetti estimate that electric vehicles could represent 50%+ of cars sold globally by 2040.
  9. Challenges facing e-mobility
  10. The manufacture of electric vehicles uses significant energy. Some estimate the impact on global warming at double the production of conventional cars. Until our electricity grids are running on 100% renewables, calling EVs "zero-emissions" is not true.
  11. Raise your hand if you support the environment. Now, raise your hand if are going to switch to e- mobility in the next 2 years and give up petrol. Environment vs. Lifestyle
  12. Price Infrastructure Range Lifestyle Opportunity
  13. Electric cars are sufficient for more than 90%of all rides
  14. Trends driving e-mobility
  15. “We've reached the limit of what's possible with diesel and gasoline. The time has come to move to a new generation of technology.”
  16. “The last kilometer” or “last mile” has accelerated urban e-mobility.
  17. Electric bikes are currently the top- selling EV worldwide.
  18. A regular non-electric bike trip is less than 1.6km An average Uber or Lyft trip is about 8km The average number of miles with an e-bike is 4.35km.
  19. Future roads for e-mobility
  20. Have we reached “Peak Car?” The average car is parked 95% of the time.
  21. e-Sharing sets the stage for “mobility as a service.”
  22. On-demand offerings ride-hailing and pooling services Community mobility services On-demand mobility services Exploring mobility innovation Pooling e-mobility re-imagined
  23. Shared autonomous electric vehicle (SAEV) fleets will account for nearly 25% of all auto passenger miles traveled in the US by 2030. - BCG
  24. e-mobility opens the door for new relationships between utilities and customers
  25. Vehicle to grid (V2G), a new technology that transforms the car into a mobile battery. Cars can thus store energy during off-peak consumption hours and return any excess energy later when there is greater demand for it.
  26. Battery prices are dropping while energy density is rising Costs are also dropping for generating and storing energy for renewables LiDAR costs are decreasing making autonomous possible for mainstream applications Urban dwellers are early adopters and ready to experiment
  27. Pillars of E-Mobility Battery prices and innovation are the core of e-mobility Infrastructure is essential to scale Costs will steer adoption to ownership or sharing Utilities will innovate and create new relationships Lifestyle marketing is essential to driving adoption
  28. Brian Solis Altimeter, the digital research group at Prophet @briansolis

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