Enhanced Social Media Marketing with WordPress (2013 Update)
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The slides from my WordCamp Ottawa 2013 talk "Enhanced Social Media Marketing with WordPress." Thank you for all of the fantastic feedback on my session. I sincerely appreciate it.
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Enhanced Social Media Marketing with WordPress (2013 Update)
- 1. Enhanced Social Media Marketing with WordPress purposive.com (Blog) uniseo.com (SEO & Internet Marketing) redstonex.com (Web Design) Brian Rotsztein WordCamp Ottawa 2013 rotsztein.com @brianrotsztein wp@rotsztein.com
- 2. What is the “Social” in Social Media Marketing?
- 3. Me (Sort of)
- 6. Step 1 Step 2 Step 3 Idea ? Profit
- 8. WHY?
- 9. “People don’t buy what you do, they buy why you do it.” - Simon Sinek (Anthropologist)
- 12. Cultural Context Social Individual The Social Ecology of Social Media Politic Systems Society Neighbourhoods Economic System Laws Mass Media Extended Family Parents Friends Siblings School Work Larger Society Industry The Internet
- 13. IS a social media platform!
- 14. High Social Networking Social-Content Dichotomy Low Social Networking Low Content High Content
- 15. Adding Value
- 16. Word of Mouth
- 17. “Shareworthiness” Industry Specific Catchy Titles Topic Powerful Images Novelty & Originality EducationalEffective Videos Trending News Stories Entertaining Time Sensitivity Audience Relevance Message Clarity Blog Posts & Status Updates
- 18. Social Sharing Plugins to Consider Trackable Social Share Icons Word Count & Social Shares
- 20. Kogi Korean BBQ
- 22. Plugins to Consider Tweet2Download Easy Twitter Button Tweet Blender Twitter Tools
- 23. Social Media Collaboration: An Unwritten Partnership
- 25. Make Commenting Plugins to Consider CommentLuv SEO Facebook Comments Disqus IntenseDebate (Automattic)
- 26. Commenting Tips (Blogger Perspective) Only require “Name” & “Email” Be social & continue the conversation: Respond to each comment Be respectful (There is a person on the other end) Good community etiquette: Acknowledge a different POV Be pleasant in your replies Directly ask for comments Make your commenting policy clear (e.g., “content is your own”)
- 27. Community
- 28. Plugins to Consider “The Facebook Plugin” The World’s Largest Online Community:
- 29. A Growing Community: Plugins to Consider Plus One GoogleCards The Google+ Plugin
- 30. Content is King
- 31. What To Talk About General news items Company/brand news Quizzes & polls 2 Photos side by side: Ask which is better Run a “Q & A” series about products Digital scavenger hunt (Ask fans to look for something on your site) Re-purpose Ask for feedback Run a survey and discuss the results Pop media references Hot videos Funny photos Deals, discounts, and coupons Contests Promotions
- 32. Have a personality! (e.g., serious, funny, “interesting,”…) Limit your “corporate speak” Be ready to interact in a conversation Handle customer service Practice active listening over talking (i.e., listen to the consumer’s message) Talking Best Practices
- 33. The Social Secret Behind…
- 34. Crowdsourcing Get ideas, content, or funding by asking your target audience online, rather than from traditional sources. This is your target audience. Ask them what they want!
- 35. Crowdsource Your Content! Plugins to Consider Poll Daddy Guest Posts Crowdfunding by AppThemer Why Crowdsource? Target audience becomes invested so they try harder for a successful outcome Get novel ideas Get diverse ideas Get people excited for the outcome Get customers, prospects, followers involved
- 36. Transparency Plugins to Consider Custom About Author Edit Author Slug (SEO) Author Sure (SEO)
- 37. Want To Be Trusted? Show Who You Are! Real Profile Photo (Not a stock photo!) Build CredibilityReal Name Persuasion Call to Action Contact Info Social Media Profiles
- 38. Stay on Top of Trouble
- 39. Reputation Management Plugins to Consider ViperRep (Reputation Management for WP)
- 40. Tracking Plugins to Consider Crazy Egg Heatmap Tracking Site-Sonar Woopra Analytics Google Analytics for WordPress Google Analytics Dashboard WP Google Alerts
- 44. Gamification of Social Media Hot Term Alert! The integration of game dynamics into your website, service, community, content or campaign to increase consumer participation.
- 45. Loyalty Plugins to Consider Achievements for WordPress PunchTab CubePoints Sharingforce Simple Badges Incrwd
- 49. We’ve evolved to the point where we’re mobile again
- 51. Mobile Websites Desktop Version Mobile Version Plugins to Consider WPTouch (& WPTouch Pro) WordPress Mobile Pack WP Mobile Detector
- 52. Plugins to Consider Foursquare Venue Foursquare Map Foursquare Recent Checkins 15% Discount at shop.nhl.com Maps, Reviews & Loyalty
- 53. Scan Me I’m Hot Mobile Tagging: Quick Response (QR) Codes Plugins to Consider QR Code Generator (Various)
- 55. Augment Your Maps! Plugins to Consider Leaflet Maps Marker Feedgeorge WordPress Plugin Twitchers Great place to chill.
- 58. “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. - Sun Tzu (Chinese Military General)
- 59. Workshops & Seminars Visit: uniseo.com/training • WordPress • Social Media for Business • SEO • … and 20 More Exciting Topics!
- 60. Enhanced Social Media Marketing with WordPress purposive.com (Blog) uniseo.com (SEO & Internet Marketing) redstonex.com (Web Design) Brian Rotsztein WordCamp Ottawa 2013 rotsztein.com @brianrotsztein wp@rotsztein.com
Notas do Editor
- Foursquare Venue: Promote stats on WP site Foursquare Map: Shows recent checkins in a widget physical locations, show mayor, check-ins, … Examples: create a special and announce it on your WP site (will the plugin do that??) People connect with each other s ocial aspect: let people [connect] using the things they like. eg restarant using foursqure widget to see who'se there now Connect with customers so that they promote your product for you. FS engage with people in their social networks both online and in person Visiting a fav restaurant or new store Helps people discover new places around wherever they are Earn badges Become the mayor, have fun