How to optimize your website for search engines
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Simply having attractive text on a page isn’t going to get you the top search rankings. You need good content and a strategic way to present the page titles and URLs, meta descriptions, and links. All that will help get you to the top of the page of search engine results — and lure qualified users to your site. In this presentation, you’ll pick-up some valuable tips, such as: Killer Content that Converts Simple Strategies for Optimal Performance How to Build Website Authority Delivering a Great User Experience
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How to optimize your website for search engines
- 2. WEDNESDAY NIGHTS TWICE PER MONTH 5:30 - 7:00 pm foxxr.com/workshops Internet Marketing Workshops
- 3. • High energy • 15 years in the wireless industry. • President of Foxxr Internet Marketing • Active Speaker / Trainer BRIAN CHILDERS Who am I?
- 4. Agenda .OPTIMIZE EVERYTHING Optimization starts from the ground up on any website. Most sites we analyze are not SEO friendly. Both from a search engine and audience perspective.
- 5. The Elements There are many elements to great web design and optimization. We will be covering: usability, layout, content,
- 6. Build it before you decorate it Think about: • What makes the business money • Who are their customers • How they think and react • Keyword research ahead of time • Navigation and architecture The purpose of most websites is to engage and convert. If you are involved in a project, your focus should be on functionality and to get the reader audience to do what you want them to do
- 7. Navigation If they can’t find it, It doesn’t exist. The first rule of navigation is if they cannot find something, it doesn’t exist. When words are not there that they expect to see, people give up and hit their back button. It has to be obvious what we want people to do.
- 8. Card Sort • Let others organize sticky notes • Clear organization of content • Better for visitors • Better for search engines Web Design WordPress Web Design Website Optimization Responsive Web Design Mobile Web Design Internet Marketing SEO Services Local SEO About Us Testimonials Content Marketing Social Media Marketing Service Packages WorkshopsEmail Marketing Events Calendar Meeting Room Rental • Find your primary keywords The first rule of navigation is if they cannot find something, it doesn’t exist. When words are not there that people expect to see, they give up and hit their back button. It has to be obvious what we want people to do.
- 9. Taxonomy (grouping) 1 Keywords 2 3 Taxonomy Context Taxonomy is the practice of classification of things or concepts. It’s the way that you organize content into logical groups. Your primary keywords become the organization for your taxonomy or group. All of your content should fill underneath that which leads to context. So everything in a taxonomy or group should be contextually relevant.
- 10. Design Fact #1 • People look at pictures of people When people look at pictures of people, they look at the eyes. In this case, the image helps the reader understand the value of mobile.
- 11. Design Fact #2 • People focus on high contrast areas Contrast helps people focus on the right areas. Displaying your content and using keywords in the right ways at the right time will assist you in getting people to take action and go where you want them to go.
- 12. Design Fact #3 • Nobody reads your boring conte
- 13. Design Fact #4 • Write for the 79% 11% Write for the 79% “The Scanners” 16% read word for word 79% of readers scan the web. Use HTML markup. Those are elements that the search engines use to determine what words are being used consistently and contextually. Sometimes less is more
- 14. SEO Fact • Search Algorithms are based on human factors That’s right. The elements that help you humans scan web pages (good markup) are some of the same elements that the search engines us to determine what is important.
- 15. On Page Optimization On page SEO is everything that is under your control that you can use to affect search engine rankings. How hard you have to work to get rankings depends on how intense your competitors efforts are. Highly competitive markets go beyond onpage optimization
- 16. Site Credibility • Typography • Layout • Font Size • Color Scheme • People make credibility decisions based on the sites visual appeal These elements all work together to present the content on a page in a predictable format. The more predictable and contextual you present your content using these factors, the more your site will be seen as credible by searchers as well as relevant by search engines.
- 17. Site Credibility • Typography • Layout • Font Size • Color Scheme Notice the similarities? Just take a look at any of the major news websites and you will notice they have these similar visual appeals. Look at how they use these elements to present the hierarchy of information.
- 18. Site Credibility • Typography • Layout • Font Size • Color Scheme Notice the similarities?
- 19. Site Credibility • Typography • Layout • Font Size • Color Scheme Notice the similarities?
- 20. Page Titles The search engines use that page title in the SERP and it’s the most noticeable element, that is the most powerful content on your page to determine relevancy.
- 21. Search Example
- 22. Page URL’s Use simple URL’s that have keywords in them.
- 23. Search Example Notice the keyword search term is bolded in the search results. It draws the eye. My suggestion is to also include it in the meta description.
- 24. Meta Description Although the meta description is said to not be a direct factor in the search algorythms, a well written description will help your click through rates.
- 25. Page Structure • <title> • <meta-description> • <h1>,<h2>,<h3> • <a ref=…> </a> • <bold>,<strong>,<italic>
- 26. Headings • <h1> = page heading or headline • <h2> = article heading • <h3> = paragraph heading • <h4> = captions / sub heading Use headings to break down the page and breaking apart the content.
- 28. • H1’s = only once per page • H2’s = usually one per page • H3’s = paragraphs
- 29. http://foxxr.com/about/reviews We appreciated referrals. They are a big part of the online experience.
- 30. Ready for a change? Let’s get your website optimized, ranked and get the phone ringing!
- 31. Contact Foxxr for a consultation. Click the image to get started.
Editor's Notes
- Optimization starts from the ground up on any website. Most sites we analyze are not SEO friendly. Both from a search engine and audience perspective.
- 0- Challenges - involve our clients in our initial stages of research and reporting. Initially focused - the design aspect of a website rather than functionality and the primary needs of the customer.Engage and Convert - If you are involved in website design project, your initial focus should be more on functionality.What makes you money as a company - then develop a website focused on meeting the needs of the business - being profitable. Work on the functional elements of how to engage and convert your audience. Get them to do what you want them to do, so you can make money with the site.
- The first rule of navigation is if they cannot find something, it doesn’t exist. When words are not there that they expect to see, people give up and hit their back button. It has to be obvious what we want people to do. Same thing with conversion points, if it’s not there, people won’t find it. We need to develop our navigation using keywords people expect to see. Especially if the keywords in the navigation reinforce the search term.
- Test and make sure your navigation reinforces the keywords used by your customer. Use sticky notes for your primary keyword terms and organize the content in a way they think makes sense. If you allow others to organize your post-its, you will gain new perspectives on your navigation. Get the customer’s version of how they think information should be orgainized. In the end…Contextually logical
- Taxonomy is the practice of classification of things or concepts. The way that you organize contentinto a logical group.Your primary keywords become the organization for your taxonomy or group. All of your content should fill underneath that which leads to context. Everything in a taxonomy or group should be contextually relevant. You just cut it up in little chunks that make sense.
- When people look at pictures of people, they look at the eyes.
- Contrast helps people focus on the right areas. Displaying your content and using keywords in the right ways at the right time will assist you in getting people to take action and go where you want them to go.
- Most people drift through your content trying to determine what that page is about. Very few will read word for word. 600 words = 20% .. Graduate students
- Use HTML Markup language. Links headings, bold bullets.In this way search engine factors are the same as human factors. Humans look at bold, linksLess words equal more impact. You are taking away words that really don’t mean anything.
- As we talked about before, people scan web pages. All of the things that make text look the way it does are called html markup. Those are elements that the search engines use to determine what words are being used consistently and contextually When they are able to determine what the page is relevant to by the words in the areas is more impactful than just having text on the page.
- On page SEO is everything that is under your control that you can use to affect search engine rankings. How hard you have to work to get rankings depends on how intense your competitors efforts are. Highly competitive markets go beyond onpage optimizationHaving the text on the page isn’t enough. Understand basic HTML will help you with markup and how you present the text. .
- Incorporating a scannable layout in your posts and pages helps build your credibility for the search engines and your readers.A study done at Standfords Persuasive Tech Lab. They found that people made overall credibility based decisions based on the site’s overall appeal.When you think about it, it all goes towards readability and scannability. These all work together to present the content on a page in a predictable format. The more predictable and contextual you present your content using these factors, the more your site will be seen as credible by searchers as well as relevant by search engines.
- Just take a look at any of the major news websites and you will notice they have these similar visual appeals. Look at how they use these elements to present the hierarchy of information.The power of these elements. The newspapers have to rely on that credible approach. The all really look about the same. Using the most effective means of organizing content.
- Just take a look at any of the major news websites and you will notice they have these similar visual appeals. Look at how they use these elements to present the hierarchy of information.The power of these elements. The newspapers have to rely on that credible approach. The all really look about the same. Using the most effective means of organizing content.
- Just take a look at any of the major news websites and you will notice they have these similar visual appeals. Look at how they use these elements to present the hierarchy of information.The power of these elements. The newspapers have to rely on that credible approach. The all really look about the same. Using the most effective means of organizing content.
- I agree with Market Motive that the page titles account for about 70% of on-page SEO Juice. The search engines use that page title in the SERP and it’s the most noticeable element, that is the most powerful content on your page to determine relevancy.65 characters
- Use simple URL’s that have keywords in them.
- Because the search engines use that page title in the SERP, that is the most powerful content on your page to determine relevancy.65 characters
- Use simple URL’s that have keywords in them.
- It’s a way of breaking down the page and breaking apart the content. One h1 per page
- It’s a way of breaking down the page and breaking apart the content. One h1 per page
- It’s a way of breaking down the page and breaking apart the content. One h1 per page
- It’s a way of breaking down the page and breaking apart the content. One h1 per page
- It’s a way of breaking down the page and breaking apart the content. One h1 per page