7. “There is no such thing
as a new idea.
It is impossible.
We simply take a lot of
old ideas and put them
into a sort of mental
kaleidoscope. We give
them a turn and they
make new and curious
combinations.”
8. McWilliam, Erica L. (2009) Teaching for
creativity: From sage to guide to meddler.
Asia Pacific Journal of Education, 29(3).
pp. 281-293.
22. The attempt to avoid failure
makes failure more likely.
Trying to
avoid failure
by out-thinking it
dooms you to fail.
http://disney.wikia.com/wiki/Sadness
- Ed Catmull
47. “There’s no use in trying,” said
Alice.“One can’t believe
impossible things.”
“I daresay you haven’t had
much practice,” said the Queen.
“When I was your age, I always
did it for half-an-hour a day.
Why, sometimes I’ve believed
as may as six impossible things
before breakfast.”
63. PERSUADE
INFORM
ENTERTAIN
SELL
How did you determine the purpose?
Unclear clear
SUBJECTIVE OBJECTIVE
THE
PURPOSE
Is the point of view
subjective or
objective?
Is the author’s
purpose clear or
unclear?
64. EMOTIONIs the item designed to evoke an
emotional response?
How does this item make you feel?
81. 6. Feel Better
About Yourself By
Doing This.
6. Feel Better
About Yourself By
Doing This.
82. 7. Lose Weight
Now By Eating
These Foods.
7. Lose Weight
Now By Eating
These Foods.
83. 8. How To Save
$$$
on Your Next
Purchase
8. How To Save
$$$
on Your Next
Purchase
84. 1. You Will Never Guess Why!
2. What We Found Was Shocking!
3. 11 Things That You Probably Did Not Know
About Your Favorite Celebrity
4. Best New Tech Tools! Number 4 Is my Favorite!
5. What Every Successful Person Must Know
6. Feel Better About Yourself by Doing This
7. Lose Weight Now by Eating These Foods
8. How To Save $$$ on Your Next Purchase
8 CLICKBAIT TRAPS
85. “I never thought riding
the bus would make me
so angry.”
“I never thought riding
the bus would make me
so angry.”
86. Two Bicycle Repairmen
in Kitty Hawk, NC Will
Change the Way You
Think About Travel
Two Bicycle Repairmen
in Kitty Hawk, NC Will
Change the Way You
Think About Travel
87. This Man Went to See a Play
What Happened Next
Blew His Mind!
91. We shall not cease from exploration
And the end of all our exploring
Will be to arrive where we started
And know the place for the first time.
T. S. Eliot
Four Quartets
112. STORY SPINE 1. Once upon a time…
2. Every day…
3. Until one day…
4. Because of that…
5. Because of that…
6. Because of that…
7. Until finally…
8. And ever since then…
The moral of the story is…