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<presentation>
he
                        tt a
                      ou di
                   ab Me
                 er al




7
              sid oci
            on d S
         o C an
      s t es
    ng iti
  hi an
T
 H um
Some definitions:
Hu•man•i•ties|(h)yoōˈmanitēs|

Academic disciplines that study the human
condition, using methods that are primarily
analytical, critical, or speculative, as
distinguished from the mainly empirical
approaches of the natural sciences.




                                 Source: Wikipedia
Liberal arts |ˈlib(ə)rəl ärts|

Curriculum that imparts general knowledge
and develops the student’s rational thought
and intellectual capabilities.

The seven classic liberal arts are...
...grammar, logic and rhetoric (the Trivium)
...arithmetic, geometry, music and
   astronomy (the Quadrivium)


                                  Source: Wikipedia
So•cial me•dia |ˈsō sh əl ˈmēdēə|

Refers to the use of web-based and mobile
technologies to turn communications into an
interactive dialogue.




                                    Source: Wikipedia
The potential for learning about the
Humanities through Social Media is huge.




1
Some statistics:
74%
  of Filipino schoolchildren
  use the Internet.

                 Source: AIJC (2009)
Use of the Internet by Filipino Students


           89%                    88%

                                  Social
               Email
                                Networking



    83%                77%                   27%

                       Online
  Schoolwork                             Blogging
                       Gaming



                                        Source: AIJC (2009)
The Humanities still have some ways to go
to harness the potential of social media.




                            2
More statistics:
Academicians’ Use of Social Media
                      for Research (by Discipline)
          100.00

                    90.00
                               84.00      83.70
          75.00                                      79.20
                                                                      73.70
Percent




          50.00



          25.00



              0
                                         Math &
              Environmental    Social                Arts &       Business &
                                        Computer
                 Science      Science              Humanities     Management
                                         Science

                                                             Source: CIBER (2010)
There are already many innovative ways
to use digital/social media to study the
Humanities.




                            3
The Internet and Humanities:
              Parallel Developments


                               “Computational
Web 1.0   Data aggregation                      Humanities 1.0
                                Humanities”


                               Customization,
                               collaboration,
          Interactivity and
Web 2.0                        decentering of   Humanities 2.0
          user participation
                               knowledge and
                                 authority




                                            Source: Davidson (2008)
Some examples:

  Digital Humanities

  Hastac.org

  Google Earth Historical Imagery

  Twitter
The Humanities are meant for “sharing”
and are therefore suited to social media.




4
Why do we use social media?
  For Likes
  For Hits
  For Comments
  To Relate
  To Go Viral
  To Participate
  To Represent
  Etc.
What makes ideas spread?

  Exposure.

  Attention.

  Motivation.




                           Source: Zarella (2011)
Meme|mēm|


A unit of cultural inheritance.




                                  Source: Zarella (2011)
Fe•cun•di•ty |feˈkəndətē|

Refers to the number of offspring produced
in each generation.




                              Source: Zarella (2011)
Lon•gev•i•ty |lônˈjevətē|

Refers to the lifespan of an individual.




                                 Source: Zarella (2011)
Fecundity
Retweets




                           Longevity




                       Religion




                              Source: Zarella (2011)
Fecundity
Retweets               Humanities




                           Longevity




                       Religion




                              Source: Zarella (2011)
New media pose challenges that the
Humanities have yet to fully consider.




5
“
The humanities...have the power to
shape human community. Offering a
vision of that which is common to
mankind, the humanities at their best
capture the shared elements of human

          ”
experience.


                       Howard Bloch
The Internet as we know it is only in its
adolescence!
Privacy     Credibility

Identity    Security


Authority   Originality
The challenge is that new media have the
potential to change us (and possibly, the
Humanities, too).




                            6
“
What we’re experiencing is, in a
metaphorical sense, a reversal of the
early trajectory of civilization: We are
evolving from cultivators of personal
knowledge into hunters and gatherers
in the electronic data forest.
“
In the process, we seem fated to
sacrifice much of what makes our
                   ”
minds so interesting.

                    Nicholas Carr
A liberal education helps us understand
how to put new media to good use.




                            7
When in doubt about confronting new
technologies, remember the words of
           Alan Simpson:
“
If there is some ambiguity about the
knowledge an educated man should
have, there is none at all about the
skills. The first is simply the training of
the mind in the capacity to think
clearly...
“
The other basic skill is simply the art of
self-expression in speech and on paper.
A man is uneducated who has not
mastered the elements of clean and
forcible prose and picked up some
relish for style.
“
The standards which mark an educated
man can be expressed in terms of three
tests.
“
The first is a matter of sophistication...
An educated man can be judged by the
quality of his prejudices.
“
The second test is a matter of moral
values...we do not really believe that a
college is doing its job when it is simply
multiplying the number of educated
scoundrels, hucksters, and triflers.
“
Finally, there is the test imposed by the
unique challenge of our own times. We
are not unique in suffering from moral
confusion – these crises are a familiar
story – but we are unique in the
tremendous acceleration of the rate of
social change...
“
An indispensable mark of the modern
educated man is the kind of versatile,
flexible mind that can deal with new and

                   ”
explosive conditions.
                     Alan Simpson
</presentation>

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Using Social Media to Spread Ideas about the Humanities

  • 3. he tt a ou di ab Me er al 7 sid oci on d S o C an s t es ng iti hi an T H um
  • 5. Hu•man•i•ties|(h)yoōˈmanitēs| Academic disciplines that study the human condition, using methods that are primarily analytical, critical, or speculative, as distinguished from the mainly empirical approaches of the natural sciences. Source: Wikipedia
  • 6. Liberal arts |ˈlib(ə)rəl ärts| Curriculum that imparts general knowledge and develops the student’s rational thought and intellectual capabilities. The seven classic liberal arts are... ...grammar, logic and rhetoric (the Trivium) ...arithmetic, geometry, music and astronomy (the Quadrivium) Source: Wikipedia
  • 7. So•cial me•dia |ˈsō sh əl ˈmēdēə| Refers to the use of web-based and mobile technologies to turn communications into an interactive dialogue. Source: Wikipedia
  • 8. The potential for learning about the Humanities through Social Media is huge. 1
  • 10. 74% of Filipino schoolchildren use the Internet. Source: AIJC (2009)
  • 11. Use of the Internet by Filipino Students 89% 88% Social Email Networking 83% 77% 27% Online Schoolwork Blogging Gaming Source: AIJC (2009)
  • 12. The Humanities still have some ways to go to harness the potential of social media. 2
  • 14. Academicians’ Use of Social Media for Research (by Discipline) 100.00 90.00 84.00 83.70 75.00 79.20 73.70 Percent 50.00 25.00 0 Math & Environmental Social Arts & Business & Computer Science Science Humanities Management Science Source: CIBER (2010)
  • 15. There are already many innovative ways to use digital/social media to study the Humanities. 3
  • 16. The Internet and Humanities: Parallel Developments “Computational Web 1.0 Data aggregation Humanities 1.0 Humanities” Customization, collaboration, Interactivity and Web 2.0 decentering of Humanities 2.0 user participation knowledge and authority Source: Davidson (2008)
  • 17. Some examples: Digital Humanities Hastac.org Google Earth Historical Imagery Twitter
  • 18. The Humanities are meant for “sharing” and are therefore suited to social media. 4
  • 19. Why do we use social media? For Likes For Hits For Comments To Relate To Go Viral To Participate To Represent Etc.
  • 20. What makes ideas spread? Exposure. Attention. Motivation. Source: Zarella (2011)
  • 21. Meme|mēm| A unit of cultural inheritance. Source: Zarella (2011)
  • 22. Fe•cun•di•ty |feˈkəndətē| Refers to the number of offspring produced in each generation. Source: Zarella (2011)
  • 23. Lon•gev•i•ty |lônˈjevətē| Refers to the lifespan of an individual. Source: Zarella (2011)
  • 24. Fecundity Retweets Longevity Religion Source: Zarella (2011)
  • 25. Fecundity Retweets Humanities Longevity Religion Source: Zarella (2011)
  • 26. New media pose challenges that the Humanities have yet to fully consider. 5
  • 27. “ The humanities...have the power to shape human community. Offering a vision of that which is common to mankind, the humanities at their best capture the shared elements of human ” experience. Howard Bloch
  • 28. The Internet as we know it is only in its adolescence!
  • 29. Privacy Credibility Identity Security Authority Originality
  • 30. The challenge is that new media have the potential to change us (and possibly, the Humanities, too). 6
  • 31. “ What we’re experiencing is, in a metaphorical sense, a reversal of the early trajectory of civilization: We are evolving from cultivators of personal knowledge into hunters and gatherers in the electronic data forest.
  • 32. “ In the process, we seem fated to sacrifice much of what makes our ” minds so interesting. Nicholas Carr
  • 33. A liberal education helps us understand how to put new media to good use. 7
  • 34. When in doubt about confronting new technologies, remember the words of Alan Simpson:
  • 35. “ If there is some ambiguity about the knowledge an educated man should have, there is none at all about the skills. The first is simply the training of the mind in the capacity to think clearly...
  • 36. “ The other basic skill is simply the art of self-expression in speech and on paper. A man is uneducated who has not mastered the elements of clean and forcible prose and picked up some relish for style.
  • 37. “ The standards which mark an educated man can be expressed in terms of three tests.
  • 38. “ The first is a matter of sophistication... An educated man can be judged by the quality of his prejudices.
  • 39. “ The second test is a matter of moral values...we do not really believe that a college is doing its job when it is simply multiplying the number of educated scoundrels, hucksters, and triflers.
  • 40. “ Finally, there is the test imposed by the unique challenge of our own times. We are not unique in suffering from moral confusion – these crises are a familiar story – but we are unique in the tremendous acceleration of the rate of social change...
  • 41. “ An indispensable mark of the modern educated man is the kind of versatile, flexible mind that can deal with new and ” explosive conditions. Alan Simpson