given in august of 2010. focuses on the main needs of a ministry in uses a fan page to effectively communicate both externally and internally.

1. facebook fan pages for local ministry

2. a fan page improves external communication:
less intrusive: know they will not get msgs in inbox
vanity url: facebook.com/yourministryname
fan box & applications extend the reach of page
custom tabs easier to make than ever

3. less intrusive: know they will not get msgs in inbox
downside
of fb grp
msg

4. vanity url: facebook.com/yourministryname
to get one go sign into facebook, then go to
facebook.com/username

5. fan box & applications extend the reach of page
connects your campus website
to facebook
custom widths allow to fill
large portion of website
biggest problem/challenge for many campus websites
is keeping fresh content on there--the fan page box is
self-generating and will allow your website to look
vibrant and active w ZERO effort

6. fan box & applications extend the reach of page
http://developers.facebook.com/plugins

9. a fan page improves internal communication:
less intrusive: no spam
peer promoted content
viral action
long term exposure and enagement

10. less intrusive: no spam
downside
of fb grp
msg

11. peer promoted content

12. viral action

13. viral action
the more likes a post receives it increases the chance that
it will make the “Top News” of every fan’s homepage as
well as the length of time in which it stays visible

14. long term exposure and enagement
facebook’s algorithm REMEMBERS YOUR ENGAGEMENT
the more people interact with your fan page the greater the
chance that the content produced on your fan page will make
their “Top News”

15. long term exposure and enagement
how to get information out via a fan page
•someone posts an update on the fan page NEAR the
time of the actual event--2 hours is great, but can be
earlier
•text message 5-10 students (preferably leaders) to go
on the page and like or comment UNDERNEATH the
post
•this will ensure that the status update makes it to the
Top News of everyone’s feed, AND comes across as
peer sponsored rather than solely leadership sponsored