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Digital Competency for the Local Campus Ministry
Digital Competency for the Local Campus Overview
 1. Philosophy
 2. Goal
 3. Ideal Outcomes
 4. Digital Competency Definition
 5. Case Studies
 6. Digital Competency Key Metrics
 7. Digital Competency Baseline
 8. Framework Outline
 9. Advisory Board
 10. Pilot Project
 11. Establish a Social Media Command Center
 12. 3 Year Implementation Plan
 13. Gamification Ideas
 14. Digital Web App to Accelerate Local Ministries
 15. Best Practices Catalog
Philosophy and Goal

1: Philosophy: Local campuses must be digitally
competent to be effective.

2: Goal: Increase the digital competency of the local
campus by a factor of 10 in 3 years.
3: Ideal Outcomes:

•Millions of more exposures to the Gospel
•Thousands of hours saved re-designing resources
•Millions of hours invested in Gospel proclamation
•Millions of new connections between ministry leaders
around the world
•Millions of dollars in new financial support
•Hundreds of thousands of new volunteers around the
world
•Thousands of new full-time staff
4: Working Definition of Digital Competency:
    “Implementing digital tools according to the best
    practices and current data on digital production
                   and consumption.”
5: Establishing a Baseline for Digital Competency:
  3 Case Studies of Large Non-Profits with distributed
   and autonomous groups or teams, and compassion,
    service, and fundraising as part of their values or
                    business strategy.
6: Case Study #1: Compassion International




website: compassion.com
community website: ourcompassion.com
blog: blog.compassion.com
twitter: twitter.com/compassion
youtube: http://www.youtube.com/user/CompassionIntl
facebook: https://www.facebook.com/compassionintl
6: Case Study #1: Compassion International
Blog Posts                   Facebook
•1x per day                  •1.5x per day (5 day average)
•Blog-grader: 94             •Fans: 130,902
Tweets                       •Likes per 5 posts: 244.4
                             •Comments per 5 posts: 13.4
•7.2 per day (5 day average) Shares per 5 posts: 2.8
•Followers: 48,967           •
•Following: 17,293            YouTube
•Tweetgrader: 100             •189 Uploads
                              •1,869 subscribers
                              •757,405 total upload views
                              •4,007 Views per upload
6: Case Study #2: Kickstarter.org




http://www.kickstarter.com/
http://www.kickstarter.com/blog
twitter.com/kickstarter
www.facebook.com/Kickstarter
6: Case Study #2: Kickstarter.org
Blog Posts                   Facebook
•1x per day                  •1.6x per day (5 day average)
•Blog-grader: 79             •Fans: 167,549
Tweets
                             •Likes per 5 posts: 21.6
                             •Comments per 5 posts: 1.8
•1.6 per day (5 day average) •Shares per 5 posts: 1.4
•Followers: 455,031
•Following: 33
•Tweetgrader: 100
6: Case Study #3: American Cancer Socity

 http://www.cancer.org/
 www.facebook.com/AmericanCancerSociety
 www.twitter.com/#!/AmericanCancer
 http://www.youtube.com/user/AmerCancerSociety
6: Case Study #3: American Cancer Socity

Tweets                        Facebook
•1.6 per day (5 day average) •1x per day (5 day average)
•Followers: 236,328           •Fans: 275,762
•Following: 199,446           •Likes per 5 posts: 164.6
•Tweetgrader: 100             •Comments per 5 posts: 11.4
                              •Shares per 5 posts: 4.8
YouTube
•200 Uploads
•3882 subscribers
•2,833,070 total upload views
•14,165 views per upload
7: Establishing a Digital Competency Baseline
Before a local campus begins the digital competency modules
they must establish their baseline based on the following
metrics:
Facebook                  Website/Blog         Twitter
•Total Fans               •Websitegrader:      •Followers
•Posts Per 5 Days         •Posts Per 5 Days    •Following
•Likes Per Post           •Comments Per Post   •Tweets Per Day
•Comments Per Post                             •Twittergrader:
•Shares Per Post
•Unique impressions per day
YouTube
•Total Uploads
•Subscribers
•Total Views
•Views per upload
7: Establishing a Digital Competency Baseline
The key metrics that determine digital competency:

 •Updates Per Day
 •Fans/Followers/Friends
 •Interactions Per Update
 •Viral Effect
 •Total Media Assets
These metrics signal both a robust presence and intentional
interaction online.
8: Framework Outline

1.Establish an Online Presence
2.Maintain and Update
3.Listen, Interact, and Engage
4.Share Resources Internally
5.Capture and Distribute Local Media
8: Framework Outline
1.Establish an Online Presence
   a. Decide on a “homebase”
   b. Set up the following accounts:
      i. Gmail Account
      ii. Facebook Page
      iii. Facebook Group
      iv. Blog powered by Wordpress or Tumblr
      v. Website (Blog can substitute or complement)
      vi. YouTube Channel
      vii. Twitter account
8: Framework Outline
2. Maintain and Update
  a. At a minimum the # of updates must be:
    i. Facebook Page: 1x per day
    ii. Facebook Group: 1x per week
    iii. Twitter: 1x per day
    iv. Blog Post: 1x per week
    v. YouTube Video: 1x per week
8: Framework Outline
3. Listen, Interact, and Engage
   a.Facebook
     i.Delete all inappropriate comments on Page wall
     ii.Comment on every question/request asked on
     the wall within 24 hours
   b. Twitter
     iii.Reply to every @ reply and DM within 24
     hours
   c. Blog
     iv.Respond to every comment within 24 hours
8: Framework Outline
4. Share Resources

  a.Google Docs Shared Folder
    i.Upload all resources created by staff, students,
    and volunteers.
  b. CruPress Green
    ii. Preformatted Word template that local campus
    can use to format and submit resources for
    approval.
8: Framework Outline
5. Capture and Distribute Local Media
   a.One Social Media Owner Per Campus
     i.Checks Facebook and Twitter every day
     ii.Posts 1 Blog Post per wk
     iii.Primary responder to all online interactions

   b.Two Ministry Photographers
     i. 1Mobile
     ii. 1 Traditional Camera
     iii. Take minimum of 3 pictures at every event
     iv. Upload to Facebook within 12 hours
9: Advisory Board
a. 8 Members
  i. 5 Outsiders: Ensure that framework matches
  best practices, strategy, and tactics of market
  leaders

  ii. 3 Insiders: Help with application of best
  practices to CCC, suggest and guide direction
10: Pilot Project

   •3 Month Process
    • 1st Month
     i.Establish a baseline, measure social media
     efforts and results
    •2nd Month
     ii.Train staff and student leaders on digital
     competency modules, test and experiment with
     best practices
    •3rd Month
     iii.Practice digital competency modules, measure
     against 1st month
11: Establish a Social Media Command Center

a. 5 Person Team
  i. Listen, Respond, Curate, Capture, Distribute
12: 3 Year Implementation Plan

 Every Campus Digitally Competent
  i. Year 1
     i. 1-2 key campuses from each region participate
     in digital competency training
     ii. “Immerse and Disperse” 100 field staff in
     Digital Competency training at Keynote
     iii. National Leader Summit--tailored digital
     training for executives
12: 3 Year Implementation Plan

 Every Campus Digitally Competent
  i. Year 2
     i. 50% of local campuses in each region
     participate in digital competency
     ii. “Immerse and Disperse” 300 field staff in
     Digital Competency training at Keynote
12: 3 Year Implementation Plan

 Every Campus Digitally Competent
  i. Year 3
     i. 100% campuses participate in digital
     competency
     ii. “Immerse and Disperse” 500 field staff in
     Digital Competency training at Keynote
     iii. National Leader Summit--tailored digital
     training for executives
13: Gamification Ideas

 ‣Rewards, Badges, and Incentives for “leveling up” in
 percentage of digital competency.
 ‣“Leaderboard” of campuses
 ‣ Digital Campus Key Influencers in each region
 given additional training and resources to catalyze
 digital competency.
 ‣ A mobile-app that features these or other
 gamification concepts.
14: Develop a Web Application to Accelerate DC

  a. Mobile First App
    i. May include training modules
    ii. Submit and track level of digital competency.
    iii. Gamification ideas integrated
15: Catalog & Share Best Practices

  a. CruPress Green/tech
    i. Internal/Formal archive of digital competency
    resources

  b. Tumblr Site
    ii.External/Informal collection of digital
    competency resources and stories.

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Digital Competency for US Campus Ministry

  • 1. Digital Competency for the Local Campus Ministry
  • 2. Digital Competency for the Local Campus Overview 1. Philosophy 2. Goal 3. Ideal Outcomes 4. Digital Competency Definition 5. Case Studies 6. Digital Competency Key Metrics 7. Digital Competency Baseline 8. Framework Outline 9. Advisory Board 10. Pilot Project 11. Establish a Social Media Command Center 12. 3 Year Implementation Plan 13. Gamification Ideas 14. Digital Web App to Accelerate Local Ministries 15. Best Practices Catalog
  • 3. Philosophy and Goal 1: Philosophy: Local campuses must be digitally competent to be effective. 2: Goal: Increase the digital competency of the local campus by a factor of 10 in 3 years.
  • 4. 3: Ideal Outcomes: •Millions of more exposures to the Gospel •Thousands of hours saved re-designing resources •Millions of hours invested in Gospel proclamation •Millions of new connections between ministry leaders around the world •Millions of dollars in new financial support •Hundreds of thousands of new volunteers around the world •Thousands of new full-time staff
  • 5. 4: Working Definition of Digital Competency: “Implementing digital tools according to the best practices and current data on digital production and consumption.”
  • 6. 5: Establishing a Baseline for Digital Competency: 3 Case Studies of Large Non-Profits with distributed and autonomous groups or teams, and compassion, service, and fundraising as part of their values or business strategy.
  • 7. 6: Case Study #1: Compassion International website: compassion.com community website: ourcompassion.com blog: blog.compassion.com twitter: twitter.com/compassion youtube: http://www.youtube.com/user/CompassionIntl facebook: https://www.facebook.com/compassionintl
  • 8. 6: Case Study #1: Compassion International Blog Posts Facebook •1x per day •1.5x per day (5 day average) •Blog-grader: 94 •Fans: 130,902 Tweets •Likes per 5 posts: 244.4 •Comments per 5 posts: 13.4 •7.2 per day (5 day average) Shares per 5 posts: 2.8 •Followers: 48,967 • •Following: 17,293 YouTube •Tweetgrader: 100 •189 Uploads •1,869 subscribers •757,405 total upload views •4,007 Views per upload
  • 9. 6: Case Study #2: Kickstarter.org http://www.kickstarter.com/ http://www.kickstarter.com/blog twitter.com/kickstarter www.facebook.com/Kickstarter
  • 10. 6: Case Study #2: Kickstarter.org Blog Posts Facebook •1x per day •1.6x per day (5 day average) •Blog-grader: 79 •Fans: 167,549 Tweets •Likes per 5 posts: 21.6 •Comments per 5 posts: 1.8 •1.6 per day (5 day average) •Shares per 5 posts: 1.4 •Followers: 455,031 •Following: 33 •Tweetgrader: 100
  • 11. 6: Case Study #3: American Cancer Socity http://www.cancer.org/ www.facebook.com/AmericanCancerSociety www.twitter.com/#!/AmericanCancer http://www.youtube.com/user/AmerCancerSociety
  • 12. 6: Case Study #3: American Cancer Socity Tweets Facebook •1.6 per day (5 day average) •1x per day (5 day average) •Followers: 236,328 •Fans: 275,762 •Following: 199,446 •Likes per 5 posts: 164.6 •Tweetgrader: 100 •Comments per 5 posts: 11.4 •Shares per 5 posts: 4.8 YouTube •200 Uploads •3882 subscribers •2,833,070 total upload views •14,165 views per upload
  • 13. 7: Establishing a Digital Competency Baseline Before a local campus begins the digital competency modules they must establish their baseline based on the following metrics: Facebook Website/Blog Twitter •Total Fans •Websitegrader: •Followers •Posts Per 5 Days •Posts Per 5 Days •Following •Likes Per Post •Comments Per Post •Tweets Per Day •Comments Per Post •Twittergrader: •Shares Per Post •Unique impressions per day YouTube •Total Uploads •Subscribers •Total Views •Views per upload
  • 14. 7: Establishing a Digital Competency Baseline The key metrics that determine digital competency: •Updates Per Day •Fans/Followers/Friends •Interactions Per Update •Viral Effect •Total Media Assets These metrics signal both a robust presence and intentional interaction online.
  • 15. 8: Framework Outline 1.Establish an Online Presence 2.Maintain and Update 3.Listen, Interact, and Engage 4.Share Resources Internally 5.Capture and Distribute Local Media
  • 16. 8: Framework Outline 1.Establish an Online Presence a. Decide on a “homebase” b. Set up the following accounts: i. Gmail Account ii. Facebook Page iii. Facebook Group iv. Blog powered by Wordpress or Tumblr v. Website (Blog can substitute or complement) vi. YouTube Channel vii. Twitter account
  • 17. 8: Framework Outline 2. Maintain and Update a. At a minimum the # of updates must be: i. Facebook Page: 1x per day ii. Facebook Group: 1x per week iii. Twitter: 1x per day iv. Blog Post: 1x per week v. YouTube Video: 1x per week
  • 18. 8: Framework Outline 3. Listen, Interact, and Engage a.Facebook i.Delete all inappropriate comments on Page wall ii.Comment on every question/request asked on the wall within 24 hours b. Twitter iii.Reply to every @ reply and DM within 24 hours c. Blog iv.Respond to every comment within 24 hours
  • 19. 8: Framework Outline 4. Share Resources a.Google Docs Shared Folder i.Upload all resources created by staff, students, and volunteers. b. CruPress Green ii. Preformatted Word template that local campus can use to format and submit resources for approval.
  • 20. 8: Framework Outline 5. Capture and Distribute Local Media a.One Social Media Owner Per Campus i.Checks Facebook and Twitter every day ii.Posts 1 Blog Post per wk iii.Primary responder to all online interactions b.Two Ministry Photographers i. 1Mobile ii. 1 Traditional Camera iii. Take minimum of 3 pictures at every event iv. Upload to Facebook within 12 hours
  • 21. 9: Advisory Board a. 8 Members i. 5 Outsiders: Ensure that framework matches best practices, strategy, and tactics of market leaders ii. 3 Insiders: Help with application of best practices to CCC, suggest and guide direction
  • 22. 10: Pilot Project •3 Month Process • 1st Month i.Establish a baseline, measure social media efforts and results •2nd Month ii.Train staff and student leaders on digital competency modules, test and experiment with best practices •3rd Month iii.Practice digital competency modules, measure against 1st month
  • 23. 11: Establish a Social Media Command Center a. 5 Person Team i. Listen, Respond, Curate, Capture, Distribute
  • 24. 12: 3 Year Implementation Plan Every Campus Digitally Competent i. Year 1 i. 1-2 key campuses from each region participate in digital competency training ii. “Immerse and Disperse” 100 field staff in Digital Competency training at Keynote iii. National Leader Summit--tailored digital training for executives
  • 25. 12: 3 Year Implementation Plan Every Campus Digitally Competent i. Year 2 i. 50% of local campuses in each region participate in digital competency ii. “Immerse and Disperse” 300 field staff in Digital Competency training at Keynote
  • 26. 12: 3 Year Implementation Plan Every Campus Digitally Competent i. Year 3 i. 100% campuses participate in digital competency ii. “Immerse and Disperse” 500 field staff in Digital Competency training at Keynote iii. National Leader Summit--tailored digital training for executives
  • 27. 13: Gamification Ideas ‣Rewards, Badges, and Incentives for “leveling up” in percentage of digital competency. ‣“Leaderboard” of campuses ‣ Digital Campus Key Influencers in each region given additional training and resources to catalyze digital competency. ‣ A mobile-app that features these or other gamification concepts.
  • 28. 14: Develop a Web Application to Accelerate DC a. Mobile First App i. May include training modules ii. Submit and track level of digital competency. iii. Gamification ideas integrated
  • 29. 15: Catalog & Share Best Practices a. CruPress Green/tech i. Internal/Formal archive of digital competency resources b. Tumblr Site ii.External/Informal collection of digital competency resources and stories.

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