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What is Affiliate Marketing
  Quick survey – what level are we at?
  101 – Affiliate Marketing is just advertising fees
   based on actual customer purchases.
  201 – Affiliate Marketing is product searches,
   product links, reviews, and exploring deep links.
  301 – Affiliate Marketing is datafeeds, RSS feeds,
   PHP, MySQL, and more…




Brian Littleton @brianlittleton   ShareASale @shareasale
Why am I here?
  Our retail customers are looking for you.
  New customers to them are more important than
   some of the more tired out concepts in Affiliate
   Marketing.
  We work with thousands of bloggers annually to
   help them branch in to Affiliate Marketing.
  You are in an enormously advantageous bargaining
   position.




Brian Littleton @brianlittleton   ShareASale @shareasale
How to Get Started?
  Bottom line, relevancy is the number one key. This
   isn’t adwords, display rotations, or CPC – this is
   relevant content chosen for you, to be directed at
   your audience.
  Think of the audience concept – your readers are
   your audience – what will they respond to?
  The number one benefit to Affiliate Marketing is the
   ability to be relevant, and it is also the number one
   roadblock to activity.



Brian Littleton @brianlittleton   ShareASale @shareasale
Get Away from the Sidebar
  Easy to add – usually of no worth. If this is what
   you’ve tried in the past it is likely the reason for
   failure.
  Contextual links directly to products work best.
  Product reviews can be good but requires careful
   attention to the review/paid/disclosure issue.
  http://www.shoeaholicsanonymous.com/styles/bo
   ots/blake-lively-loves-her-gray-boots/




Brian Littleton @brianlittleton   ShareASale @shareasale
Get Away from the Sidebar
  Think about how you see things as an audience
   member. What makes you interested.
  Affiliate Marketing works because you get to choose
   these subtle moments when your audience will
   react the best.
  Think movies / product placement vs. billboard ads.




Brian Littleton @brianlittleton   ShareASale @shareasale
Get Outside the Box
  Don’t market what everyone else is marketing. Your
   audience isn’t generic – neither are products.
  Promote products that you use, care about, are
   passionate about, or those that you can relay
   pertinent information to your audience.




Brian Littleton @brianlittleton   ShareASale @shareasale
Use the TV!
  Pop culture is one of the easiest ways to figure out
   where to start.
  For almost every blog topic there is a current event
   going on right now that affects your audience. Find
   it, get on top of it, and use it.
  Use Twitter, Google alerts, etc… Think about it even
   from the #typeacon feed on Twitter right now.




Brian Littleton @brianlittleton   ShareASale @shareasale
Beyond the Banner
  Don’t rely on Google.
  Create sticky sites.
   Readership/Audience/RSS/Email/Capture
  If you aren’t capturing customers at reading time –
   you are missing out on customers.
  Content can be syndicated




Brian Littleton @brianlittleton   ShareASale @shareasale
Datafeeds
  What are they?
  Essentially a giant spreadsheet of data that an
   individual retailer has in inventory.
  They turn affiliate marketing into the powerful
   marketing channel that it is.
  http://www.costumzee.com/ vs.
   http://www.costumzee.com/shop/?search=batman

  How do I turn this into a database that I can use?
  MySQL helps you.

Brian Littleton @brianlittleton   ShareASale @shareasale
Supplement by using Deals
  I don’t recommend just specifically deals marketing
   to anyone at this point due to the crowded nature of
   the space.
  Supplementing reviews, blogs, with available deals
   is a great plan – but if you do it, contact the
   merchant and get a custom code. Find out how they
   are commissioning coupon sites.




Brian Littleton @brianlittleton   ShareASale @shareasale
After all that – how do I pick and start?
  Affiliate Networks offer the most variety
  ShareASale, Commission Junction, LinkShare,
   Google Affiliate Network make up the vast majority
   of the space.
  Amazon Associates program among top
   independent.




Brian Littleton @brianlittleton   ShareASale @shareasale
How to search by Product




Brian Littleton @brianlittleton   ShareASale @shareasale
What is affiliate marketing slid share
What is affiliate marketing slid share
What is affiliate marketing slid share
What is affiliate marketing slid share
What is affiliate marketing slid share
What is affiliate marketing slid share
What is affiliate marketing slid share

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What is affiliate marketing slid share

  • 1. What is Affiliate Marketing  Quick survey – what level are we at?  101 – Affiliate Marketing is just advertising fees based on actual customer purchases.  201 – Affiliate Marketing is product searches, product links, reviews, and exploring deep links.  301 – Affiliate Marketing is datafeeds, RSS feeds, PHP, MySQL, and more… Brian Littleton @brianlittleton ShareASale @shareasale
  • 2. Why am I here?  Our retail customers are looking for you.  New customers to them are more important than some of the more tired out concepts in Affiliate Marketing.  We work with thousands of bloggers annually to help them branch in to Affiliate Marketing.  You are in an enormously advantageous bargaining position. Brian Littleton @brianlittleton ShareASale @shareasale
  • 3. How to Get Started?  Bottom line, relevancy is the number one key. This isn’t adwords, display rotations, or CPC – this is relevant content chosen for you, to be directed at your audience.  Think of the audience concept – your readers are your audience – what will they respond to?  The number one benefit to Affiliate Marketing is the ability to be relevant, and it is also the number one roadblock to activity. Brian Littleton @brianlittleton ShareASale @shareasale
  • 4. Get Away from the Sidebar  Easy to add – usually of no worth. If this is what you’ve tried in the past it is likely the reason for failure.  Contextual links directly to products work best.  Product reviews can be good but requires careful attention to the review/paid/disclosure issue.  http://www.shoeaholicsanonymous.com/styles/bo ots/blake-lively-loves-her-gray-boots/ Brian Littleton @brianlittleton ShareASale @shareasale
  • 5. Get Away from the Sidebar  Think about how you see things as an audience member. What makes you interested.  Affiliate Marketing works because you get to choose these subtle moments when your audience will react the best.  Think movies / product placement vs. billboard ads. Brian Littleton @brianlittleton ShareASale @shareasale
  • 6. Get Outside the Box  Don’t market what everyone else is marketing. Your audience isn’t generic – neither are products.  Promote products that you use, care about, are passionate about, or those that you can relay pertinent information to your audience. Brian Littleton @brianlittleton ShareASale @shareasale
  • 7. Use the TV!  Pop culture is one of the easiest ways to figure out where to start.  For almost every blog topic there is a current event going on right now that affects your audience. Find it, get on top of it, and use it.  Use Twitter, Google alerts, etc… Think about it even from the #typeacon feed on Twitter right now. Brian Littleton @brianlittleton ShareASale @shareasale
  • 8. Beyond the Banner  Don’t rely on Google.  Create sticky sites. Readership/Audience/RSS/Email/Capture  If you aren’t capturing customers at reading time – you are missing out on customers.  Content can be syndicated Brian Littleton @brianlittleton ShareASale @shareasale
  • 9. Datafeeds  What are they?  Essentially a giant spreadsheet of data that an individual retailer has in inventory.  They turn affiliate marketing into the powerful marketing channel that it is.  http://www.costumzee.com/ vs. http://www.costumzee.com/shop/?search=batman  How do I turn this into a database that I can use?  MySQL helps you. Brian Littleton @brianlittleton ShareASale @shareasale
  • 10. Supplement by using Deals  I don’t recommend just specifically deals marketing to anyone at this point due to the crowded nature of the space.  Supplementing reviews, blogs, with available deals is a great plan – but if you do it, contact the merchant and get a custom code. Find out how they are commissioning coupon sites. Brian Littleton @brianlittleton ShareASale @shareasale
  • 11. After all that – how do I pick and start?  Affiliate Networks offer the most variety  ShareASale, Commission Junction, LinkShare, Google Affiliate Network make up the vast majority of the space.  Amazon Associates program among top independent. Brian Littleton @brianlittleton ShareASale @shareasale
  • 12. How to search by Product Brian Littleton @brianlittleton ShareASale @shareasale